Key Takeaways
- 3D walkthroughs help buyers visualise homes before they are built.
- Interactive floor plans connected to inventory speed up decisions.
- Visual content performs strongly in ads, websites and sales offices.
Selling an under-construction project means asking buyers to imagine a finished home. High-quality 3D walkthroughs, virtual tours and interactive plans show the experience clearly, both online and in the sales office.
Formats that work
| Format | Best use |
|---|---|
| 3D architectural walkthrough video | Ads, launches and websites |
| 360° virtual tour | Explore sample flats online |
| Interactive floor plans | Choose units and view layouts |
| Interactive master plan | Show towers, amenities and availability |
| AR and VR experiences | Sales office experience centres |
Connecting visuals to sales
- Link each unit on the master plan to live availability
- Add enquiry and site-visit buttons inside tours
- Share tours with channel partners
- Use short clips for social media ads
Light Animation creates architectural animation and 3D walkthroughs and can connect them to sales software and websites.
See property portals and channel partner portals.
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Frequently Asked Questions
What is a 3D walkthrough?
An animated video that moves through a building or home designed in 3D, often before construction.
Is a virtual tour different?
Yes, a virtual tour lets viewers explore interactively, usually in 360°.
Can floor plans show live availability?
Yes, interactive plans can connect to your inventory system.
How long does a walkthrough take to make?
Typically two to six weeks depending on scope and detail.
