Facebook and Instagram ads | India & USA

Meta Ads Management for Facebook and Instagram

Paid campaigns in Meta Ads Manager, with the creatives made in our studio.

We plan, design and run Facebook and Instagram ad campaigns for online stores, service businesses, education providers and real estate developers, from audience setup and tracking to weekly creative tests.

  • Pixel and CAPI tested first
  • Ad account in your name
  • NDA on request
  • 9 Services included
  • 7 Steps from discovery to handover
  • 2 Markets: India and the USA
  • 100% Accounts and data in your name
  • NDA Available on request

Our trusted clients

The short answer

What is Meta ads management?

Meta ads management is running paid campaigns for Facebook and Instagram (plus Messenger and Audience Network) inside Meta Ads Manager: setting objectives and budgets, building audiences, producing and testing ad creatives, installing the Pixel and Conversions API, and reporting on leads or sales. It is paid advertising, separate from organic posting on your page.

Meta ads reach people by interest, behavior and past engagement rather than by what they search, so the ad itself decides most of the result. That suits products people buy on impulse or by sight, local offers, events, admissions and lead forms that need volume. Boosting posts from the app rarely gets there, because it skips tracking, audience structure and testing.

With managed campaigns, events are confirmed in Events Manager before launch, prospecting and retargeting run as separate campaigns, and new hooks, Reels and carousels are tested every week. For organic content on your page or profile, see our social media marketing service.

Meta Ads management is one of the services we run as a digital marketing company in India, planned together with our other channels so each one supports the rest.

  • Creatives tested every week
  • Tracking that holds up with browser limits
  • Audiences built from your own customers
  • Lead forms tied to your sales follow-up
What we manage

Meta ads services we provide

Everything a Facebook and Instagram ad account needs, from tracking to creative.

View all services

Campaign structure and budgets

Objectives, campaign and ad set structure, Advantage+ settings where they fit, budgets and bid strategies in Meta Ads Manager.

Audiences and retargeting

Custom audiences from site visitors, customer lists and video viewers, lookalikes, and retargeting for cart abandoners and past inquiries.

Ad creatives and Reels

Static ads, carousels, Reels and short video ads designed and animated in our studio, sized for feed, Stories and Reels.

Social media design

Pixel and Conversions API

Meta Pixel and server-side Conversions API set up together, with events, deduplication and match quality checked in Events Manager.

Instant lead forms

Lead forms with qualifying questions, higher-intent settings where useful, and leads sent to your CRM, sheet or WhatsApp.

Catalog and dynamic product ads

Product catalog connected through Commerce Manager, with dynamic ads showing people the items they viewed.

Click-to-WhatsApp and Messenger ads

Ads that open a chat with your business, with a greeting and quick replies set up for your team.

WhatsApp marketing

Creative and audience testing

Hooks, formats and audiences tested against each other, with budget moved to what is working and tired ads replaced.

Weekly reports

Spend, results and cost per result by campaign and creative, what we changed, and a monthly review call.

Where we work

Meta ads for India and the USA

Our team is in Jaipur and runs campaigns remotely for advertisers across India and abroad.

Advertisers in India

Campaigns can target the whole country, chosen states or a radius around your store, with creatives in English, Hindi or regional languages. Ad spend and our fee are billed together on one invoice, with 18% GST on both.

  • City and radius targeting
  • Hindi and regional-language creatives
  • GST invoice for our fee
Digital marketing in India

Advertisers in the USA

For US audiences we follow Meta's rules for special ad categories such as housing, credit and employment, set US locations and schedules, and hold review calls by appointment.

  • Special ad category settings
  • Review calls by appointment
  • Business portfolio in your name
Marketing for US companies
Working hours
Working hours on one clock (IST)
US Eastern business day
9:00 AM – 6:00 PM ET = 7:30 PM – 4:30 AM IST

Times use US Eastern Standard Time (UTC−5). During US daylight saving the US day starts one hour earlier in IST.

Jaipur

Meta Ads in Jaipur

Facebook and Instagram are where many Jaipur customers first see a jewellery collection, a new café, a wedding venue or a housing project. From our office in Jaipur, Rajasthan 302019, where we have worked since 2010, we plan Meta Ads with local businesses in person: audiences by area and interest, lead forms or click-to-WhatsApp ads, and creatives made by our own design team. The pixel and Conversions API are set up before launch. We run Meta Ads for advertisers across India and in the USA with the same reporting.

Jaipur office: 353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019 · meetings by appointment

How campaigns run

How we run Meta ad campaigns

Tracking and creative first, then a test phase, then weekly decisions from real results.

  1. 01

    Access and offer review

    We get partner access to your business portfolio, ad account and page, and agree the offer, audience and result to optimize for.

  2. 02

    Tracking setup

    Pixel and Conversions API events are installed and confirmed in Events Manager before any ad runs.

  3. 03

    Audiences

    Customer lists, site visitors and engagers become custom and lookalike audiences, and exclusions are set.

  4. 04

    First creative round

    Our designers and animators produce several hooks and formats so the first tests compare real alternatives.

  5. 05

    Launch and learning phase

    Prospecting and retargeting campaigns go live, and budgets are held steady while Meta's delivery system learns.

  6. 06

    Weekly testing

    Creatives, audiences and placements are compared, winners get budget and fresh creative replaces tired ads.

  7. 07

    Monthly review

    We go through results, lead quality from your team, creative learnings and the plan for next month.

Cost factors

What shapes the cost of Meta ads management?

Our management fee is a percentage of your monthly ad spend; these inputs decide the budget and the work.

Creative volume

A few static ads a month is far less work than new Reels, carousels and animated videos every week.

Campaign scope

One lead campaign differs from prospecting, retargeting, catalog and click-to-WhatsApp campaigns together.

Tracking setup

A basic Pixel is quick; Conversions API through your server, Shopify or a CRM takes more setup and testing.

Catalog and products

Dynamic product ads need a clean catalog connected through Commerce Manager.

Lead handling

Sending leads to a CRM, WhatsApp or email follow-up adds integration work.

Reporting and calls

Standard weekly reports cost less to produce than custom dashboards or extra reviews.

The estimate is free. Our management fee is 20% of monthly ad spend for budgets up to ₹50,000 and 15% for budgets above ₹1,00,000; budgets in between are quoted in your plan. Ad spend and our fee are billed together on one invoice, with 18% GST on both.

Get a Free Estimate
Ways to work with us

Ways to work with us on Meta ads

Fix the setup once, hand us the account, or keep it in-house with help.

One-time setup or account audit

A review of your ad account, tracking and creatives, or a complete setup of Pixel, Conversions API and campaigns for your team to run.

  • Written findings
  • Events confirmed in Events Manager
  • Fee and rate agreed in writing
Ask about this model

Monthly management retainer

We run campaigns and supply the creatives each month, with weekly testing and reporting.

  • Creatives included as agreed
  • Weekly report
  • Month-to-month terms
Ask about this model

Training and support

Training for your marketing team on Ads Manager, plus help with tracking issues, disapprovals and restricted accounts.

  • Sessions on your own account
  • Help with ad disapprovals
  • Hours agreed in advance
Ask about this model
Managed or boosted

Managed Meta campaigns vs boosting posts yourself

Boosting has its place. This is how it compares with a managed account.

Managed campaignsBoosted posts
Fit to your goal Objective set to leads, sales or chats you can measure Mostly engagement and reach
Upfront cost A monthly fee plus ad spend Ad spend only
Time to start About a week, including tracking and creatives Minutes from the app
Tracking and integrations Pixel, Conversions API and leads sent to your CRM Basic results inside the app
Ownership Ad account, Pixel and creatives in your name Your page and account
Ongoing effort Creative and audience testing done for you No testing unless you plan it
Best for Lead or sales targets and regular ad budgets Extending reach of a good organic post
Tools and platforms

Tools we use for Meta ads

Meta's own tools, plus our studio's design and video software.

Ads platforms

Campaigns, pages, catalogs and permissions.

  • Meta Ads Manager
  • Meta Business Suite
  • Commerce Manager

Analytics and tracking

Events recorded in the browser and from your server.

  • Meta Pixel
  • Conversions API
  • Events Manager
  • Google Analytics 4

Design and video

Statics, carousels, Reels and animated ads made in-house.

  • Adobe Photoshop
  • Adobe Illustrator
  • After Effects
  • Premiere Pro

WhatsApp and lead routing

Chats and form leads passed to your team quickly.

  • WhatsApp Business API
  • Instant forms
  • CRM webhooks

Reporting

Weekly results by campaign and creative.

  • Ads Manager reports
  • Looker Studio
Why work with us

Why choose Light Animation for Meta ads

The practical difference of having creative and media in one place.

A plan before spend

Objective, audiences, creative volume and the fee are written down before the first ad runs.

Meta's own tools

Ads Manager, Events Manager and Conversions API, with data you can check at any time.

Animators and designers on the account

The people who make your Reels and video ads sit with the people reading the results, so new angles go live fast.

NDA and confidentiality

We can sign a non-disclosure agreement before seeing your customer lists or sales data.

Partner access only

We work as a partner in your business portfolio; your ad account, page and Pixel stay yours.

Fresh creative every month

Ads tire quickly on Meta. Replacements are planned, not made in a rush when results drop.

Results

Results and case studies

Performance marketing campaigns across industries

Paid campaigns on Google Ads and Meta Ads for businesses in real estate, healthcare, fitness, beauty, education, finance and retail, in India and abroad. Each one was built as a tracked funnel from ad to landing page to enquiry or checkout, measured on enquiries and sales rather than clicks, with budget moved to the campaigns that produced results.

Read the case study

Social media creative campaign for a lifestyle brand

For a lifestyle brand in Bengaluru we produced Instagram carousels, micro-animations and Meta Ads creatives in 2025, planned as one campaign around return on ad spend and community growth, so that the ads and the organic feed looked like the same brand.

Read the case study
Plan your Meta ads

Tell us what you want your ads to sell

Send your website or catalog, the offer, the audience you want to reach and a rough monthly budget. We reply with questions and a first campaign and creative plan, usually within 2 hours during studio hours.

WrittenPlan and scope
100%Accounts in your name
NDAOn request
FAQ

Meta ads management FAQs

Budgets, creatives, tracking, lead forms, ownership and timelines.

Results and pricing

Fit, timelines, cost and reporting

01

How much should we spend on Facebook and Instagram ads at the start?

Meta's delivery system needs a steady number of results each week to learn, so very small budgets give noisy data. The right starting figure depends on your product price, your market and whether you want leads, chats or purchases. We propose a test budget after reviewing the offer, and you can change it monthly. Ad spend is billed through us with our fee, with GST on both.
02

Do you create the Meta ad creatives or do we supply them?

We create them. Statics, carousels, Reels and short video ads are designed and animated by our own studio, using your product photos, footage and brand guidelines where available. If you have an in-house design team we can work with their files too, but testing needs a steady supply of new ads, which is why most clients leave creative with us.
03

What is the Meta Conversions API and do we need it?

The Pixel records actions in the visitor's browser, which ad blockers and privacy settings can interrupt. The Conversions API sends the same events from your server, store platform or CRM directly to Meta. Running both, with deduplication, gives more complete data for reporting and for Meta's delivery. We set it up and check event match quality before launch.
04

Should we use Meta instant forms or send people to a landing page?

Instant forms open inside Facebook or Instagram and usually bring more leads with less effort, but often weaker intent. A landing page lets you explain the offer and ask better questions, which tends to improve quality. For lead campaigns we usually test both, with qualifying questions on the form, and keep whichever gives your sales team more useful conversations.

Working with us

Access, ownership, reporting and NDAs

05

How long before Facebook and Instagram ads bring results?

Ads are usually live within a week of receiving access and assets. The first two to three weeks are a learning and testing phase for audiences and creatives, and budgets are kept steady during it. After that, results depend on your offer, price, creative and landing page, so the first month is treated as a test and targets are set from real data.
06

Is Meta ads management the same as social media marketing?

No. Meta ads management is paid campaigns with budgets, targeting and tracking. Social media marketing is organic work: content calendars, posting and community replies on your page and profile. Many businesses use both, since good organic posts make strong ads and ads grow the audience. Our social media marketing service covers the organic side.
07

What happens if our Meta ad account gets restricted?

We check the reason in Account Quality, fix the policy issue in the ads or page, and submit a review request through Meta's official process. Most restrictions come from ad wording, landing page claims or payment problems. To reduce the risk, we write ads within Meta's policies, verify your business where possible and keep admin access limited to people who need it.
08

Who owns the Meta ad account, Pixel and creatives?

You do. We work as a partner inside your Meta business portfolio, so the ad account, page, Pixel, audiences and data remain yours, billed to your payment method. Every creative we produce is handed over as final files. If the engagement ends, you remove our partner access and keep the full campaign history and all assets.

Still have a question?

Tell us about your goals and channels and we will answer with a recommended plan and next steps.

Contact the studio

Get in touch

Our studio is in Jaipur and we work with businesses across India and abroad. Send a brief and you will usually hear back within 2 hours during studio hours. An NDA is available on request.

Our office

353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019

Call or WhatsApp

+91 9887007774

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