Lead generation | India & USA

Lead Generation Services in India

From the first click to the first sales call, built as one system.

We build lead systems for B2B and consumer businesses: an offer and landing page, qualifying forms, the right lead sources, CRM routing and WhatsApp and email follow-up, so inquiries reach your sales team quickly and with context.

  • Qualified lead defined with you
  • Leads and data in your name
  • NDA on request
  • 9 Services included
  • 7 Steps from discovery to handover
  • 2 Markets: India and the USA
  • 100% Accounts and data in your name
  • NDA Available on request

Our trusted clients

The short answer

What are lead generation services?

Lead generation services build and run the system that turns strangers into sales conversations: an offer worth responding to, a landing page and form that capture and qualify inquiries, traffic from ads or other sources, and follow-up through your CRM, WhatsApp and email. The aim is inquiries your sales team accepts, not just form fills.

Most lead problems are not traffic problems. Inquiries arrive without the details sales needs, sit in an inbox for a day, or come from people who were never going to buy. B2B firms need fewer, better-qualified leads and a longer nurture; consumer businesses such as clinics, coaching centers and property developers need fast replies to a higher volume.

We design the path for your case: qualifying questions agreed with your sales team, leads routed to the right person with the source attached, instant WhatsApp or email confirmation, and reminders when nobody has called. Paid traffic comes from our Google Ads, Meta ads or LinkedIn work, chosen by who your buyer is.

Lead Generation is one of the services we run as a digital marketing company in India, planned together with our other channels so each one supports the rest.

  • Qualification built into the form
  • Replies within minutes, automatically
  • Source recorded for every lead
  • Sales feedback used to adjust targeting
What we build

Lead generation services we provide

The parts of a lead system. Most clients need several of them working together.

View all services

Offer and lead magnet

A reason to respond: a quote, consultation, demo, site visit, sample, price list or guide, matched to how ready the buyer is.

Landing pages

Single-offer pages on your domain with one form and no distractions, designed and built by our studio.

Landing page design

Forms and qualification

Questions about need, budget range, timeline, company or location, with OTP or email checks where spam is a problem.

Lead sources

Search ads, Meta instant forms, LinkedIn lead gen forms, Google lead forms and organic pages, chosen per buyer and offer.

CRM routing

Leads sent to HubSpot, Zoho, Salesforce or your own CRM by webhook, assigned by territory or product, with the source attached.

WhatsApp and email follow-up

Instant confirmation on WhatsApp Business API or email, useful material for slower buyers, and reminders to your team.

Lead scoring and sales handoff

Simple scores from form answers and behavior, so the hottest inquiries are called first and cold ones go to nurture.

Lead quality feedback loop

Your team marks leads as accepted or rejected; we feed that back to targeting, questions and ad platforms.

Lead reporting

Weekly figures for leads, cost per lead, accepted leads and response times, by source and campaign.

Where we work

Lead generation for India and the USA

Our team is in Jaipur and builds lead systems for businesses across India and abroad.

Businesses in India

In India many buyers prefer WhatsApp to email, so we build WhatsApp confirmation and follow-up into the flow, with forms in English or Hindi and routing by city or state. Our fee invoice carries GST.

  • WhatsApp-first follow-up
  • Routing by city or state
  • GST invoice for our fee
Digital marketing in India

Businesses in the USA

For US prospects we use email and calendar booking more than chat, add consent wording to forms as you require, and schedule review calls by appointment.

  • Email and calendar booking
  • Consent wording you approve
  • Review calls by appointment
Marketing for US companies
Working hours
Working hours on one clock (IST)
US Eastern business day
9:00 AM – 6:00 PM ET = 7:30 PM – 4:30 AM IST

Times use US Eastern Standard Time (UTC−5). During US daylight saving the US day starts one hour earlier in IST.

Jaipur

Lead Generation Services in Jaipur

For a Jaipur business a lead usually becomes a phone call, a WhatsApp chat or a site visit, so we plan lead generation around how your sales team follows up. Our team has been in Jaipur, Rajasthan 302019, since 2010, and works in person with local companies to set up landing pages, Google and Meta ad funnels, lead forms and a simple way to see which enquiries turn into customers. Real estate, education, healthcare and B2B services are common Jaipur use cases. We run lead generation the same way for companies across India and in the USA.

Jaipur office: 353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019 · meetings by appointment

How it is built

How we build a lead generation system

The path after the click is built first, because traffic to a weak path wastes budget.

  1. 01

    Sales process review

    We talk to whoever handles leads today: what a good lead looks like, how fast they reply and where leads get lost.

  2. 02

    Qualified lead definition

    Together we write down what counts as a qualified lead and which questions the form must ask.

  3. 03

    Offer and landing page

    The offer is chosen and the landing page and form are designed, built and tested on your domain.

  4. 04

    CRM and follow-up setup

    Webhooks, assignment rules, WhatsApp and email confirmations and reminders are set up and tested end to end.

  5. 05

    Lead sources go live

    Ads or other sources start sending traffic, usually beginning with the channel closest to your buyer.

  6. 06

    Weekly quality review

    Leads, cost per lead, accepted leads and reply times are reviewed, and questions or targeting are adjusted.

  7. 07

    Monthly sales feedback

    Your team's accept and reject notes guide the next month's offers, pages and sources.

Cost factors

What drives the cost of lead generation services?

Our fee depends on how much of the system we build and run; ad management is charged as a share of ad spend.

Number of offers and pages

One landing page for one offer is less work than several pages for different products or regions.

Lead sources

A single ad channel differs from search, Meta, LinkedIn and organic sources run together.

CRM and integrations

Sending leads to a sheet is quick; mapped fields, assignment rules and two-way CRM sync take longer.

Follow-up automation

WhatsApp templates, email sequences and reminders each add setup and approval steps.

Qualification and verification

OTP checks, scoring rules and manual review add build and ongoing work.

Reporting depth

Lead counts alone differ from reports tied to CRM stages and sales feedback.

The estimate is free. After a short discovery call you receive a written plan with a fixed fee for the system. Ad spend on Google, Meta or LinkedIn is billed through us with our ads management fee, with GST on both.

Get a Free Estimate
Ways to work with us

Ways to work with us on lead generation

Build the system once, have us run it, or support your own team.

One-time lead system project

We build the landing page, forms, CRM routing and follow-up, test it and hand it to your team.

  • Pages, forms and automations built
  • Tested end to end
  • Fixed fee agreed upfront
Ask about this model

Monthly lead generation retainer

We run the lead sources and keep improving pages, questions and follow-up from weekly data.

  • Weekly lead report
  • Monthly sales feedback review
  • Month-to-month terms
Ask about this model

Training and support

Training for sales and marketing staff on the CRM flow and reports, with help when an integration breaks.

  • CRM and follow-up training
  • Integration fixes
  • Hours agreed in advance
Ask about this model
Build or buy

Your own lead system vs buying leads

Lead marketplaces and directories can work. This is how they compare with a system you own.

Your own lead systemBought or shared leads
Fit to your buyer Questions and offers written for your sales process Standard fields set by the vendor
Upfront cost Setup work plus ad spend Low; pay per lead or a listing fee
Time to start A few weeks to build and launch Leads can start within days
Lead exclusivity Leads come only to you Often shared with competitors
Ownership Pages, data and audiences in your name The vendor keeps the channel and data
Ongoing cost Ad spend and optional management Per-lead prices set by the vendor
Best for Businesses that want a lasting, measurable source Testing a market or filling short gaps
Tools and platforms

Tools we use for lead generation

Lead sources, CRM and messaging connected through standard tools.

Ads platforms and lead forms

Search ads, instant forms and LinkedIn lead gen forms.

  • Google Ads
  • Meta Ads Manager
  • LinkedIn Campaign Manager

CRM and routing

Leads assigned and tracked through sales stages.

  • HubSpot
  • Zoho CRM
  • Salesforce
  • Webhooks

WhatsApp and email automation

Instant replies, nurture messages and booked calls.

  • WhatsApp Business API
  • Email sequences
  • Calendar booking

Analytics and tracking

Source, cost and quality reported for every lead.

  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
Why work with us

Why choose Light Animation for lead generation

What makes a lead system hold up after launch.

Qualified lead defined first

We agree what a good lead is before building anything, and report against that definition.

Works with your CRM

HubSpot, Zoho, Salesforce, a sheet or your own system, connected rather than replaced.

Pages, ads and automation in one team

Our studio designs the landing page, runs the ads and builds the follow-up, and our developers handle custom CRM work.

NDA and confidentiality

We sign a non-disclosure agreement before seeing your customer data or sales figures.

Speed to reply built in

Automatic confirmations and reminders mean no lead waits a day for a first response.

Your leads stay yours

Pages, forms, data and ad accounts are in your name and never shared with anyone else.

Results

Results and case study

Performance marketing campaigns across industries

Paid campaigns on Google Ads and Meta Ads for businesses in real estate, healthcare, fitness, beauty, education, finance and retail, in India and abroad. Each one was built as a tracked funnel from ad to landing page to enquiry or checkout, measured on enquiries and sales rather than clicks, with budget moved to the campaigns that produced results.

Read the case study
Build your lead system

Tell us who you sell to and how

Share your website, your ideal customer, how leads are handled today and the CRM you use, if any. We reply with questions and a suggested lead system, usually within 2 hours during studio hours.

WrittenPlan and scope
100%Accounts in your name
NDAOn request
FAQ

Lead generation FAQs

Lead quality, sources, CRM, follow-up, pricing and timelines.

Results and pricing

Fit, timelines, cost and reporting

01

Can a lead generation company tell us how many leads we will get?

Not honestly before running anything. Lead volume depends on your budget, offer, market, competition and how strict the qualification is, so a number quoted in advance is a guess. In the proposal we estimate likely click costs, then run a first month, and set a target from your own data once real cost per lead and acceptance rates are known.
02

What counts as a qualified lead in your reports?

We agree the definition with you before launch, usually a valid contact plus a fit on need, budget range, timeline, location or company type. Form questions, OTP or email checks and your team's review enforce it. Leads that miss the definition are still recorded, but they are reported separately from qualified leads so the numbers reflect what sales can use.
03

Do you work on B2B and B2C lead generation?

Yes, and the systems differ. B2B usually means fewer leads, more qualifying questions, LinkedIn or search as sources, and email nurture over weeks. B2C, for clinics, coaching or property, means higher volume, short forms, Meta or search ads and instant WhatsApp replies. We design the path for your sales cycle rather than using one template for both.
04

How do leads get into our CRM?

Through webhooks from the landing page and from ad platform lead forms into HubSpot, Zoho, Salesforce or your own system, with fields mapped and the campaign source attached. Assignment rules can route leads by product, city or territory. If you have no CRM yet, we can start with a shared sheet and alerts, and our CRM development team can build one.

Working with us

Access, ownership, reporting and NDAs

05

How do you follow up leads on WhatsApp?

Using the WhatsApp Business API with message templates approved by Meta. Each new lead gets a confirmation within moments, with useful details or a booking link, and your team gets an alert. Follow-up messages are sent only where the person has opted in, and replies go to a shared inbox or your CRM so conversations are not lost on personal phones.
06

How soon do leads start after we begin?

The landing page, forms, tracking and CRM connection usually take one to two weeks to build and test. Lead sources go live after that, and first inquiries normally follow within days of launch. The first month tests the offer, targeting and questions; by the second month there is usually enough data to improve cost and quality.
07

How are lead generation services priced?

As a fixed fee for a one-time build, or a monthly retainer when we run the system. The amount depends on the number of offers and pages, lead sources, CRM and WhatsApp integrations, qualification rules and reporting depth. We send a free written estimate after a short discovery call. Ad spend is billed through us with our ads management fee, with GST on both.
08

Do you sell or share leads with other businesses?

No. Every lead from your campaigns and pages belongs to you and goes only to your team and systems. We do not run a lead marketplace or resell inquiries. Pages, forms, ad accounts and data are set up in your name, and if we stop working together you keep the whole system, including the history of every lead.

Still have a question?

Tell us about your goals and channels and we will answer with a recommended plan and next steps.

Contact the studio

Get in touch

Our studio is in Jaipur and we work with businesses across India and abroad. Send a brief and you will usually hear back within 2 hours during studio hours. An NDA is available on request.

Our office

353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019

Call or WhatsApp

+91 9887007774

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