EXPLAINER VIDEO COMPANY IN INDIA • SERVING CLIENTS WORLDWIDE

Explainer Video Production Company in India

Short animated videos that explain what your product does and why it matters, in 60 to 90 seconds, for your website, ads, sales calls and app store page. Produced for startups and companies in India, the USA and the UAE.

  • You own the final files
  • Reviews at every milestone
  • Support after delivery
  • 15+ Years Experience
  • 4 Service lines under one roof
  • 3 Markets: India, USA and UAE
  • 100% IP transfer on every project
  • NDA Available on request

Our Trusted Clients

  • Godrej Cartini logo
  • Saras Jaipur Dairy logo
  • Plantas logo
  • Jaipur Traffic Police logo
  • Dirty Works logo
  • Godrej Locks logo
  • GUBB logo
  • KAI Japan logo
  • M Caffeine logo
  • QUBA logo
Overview

Explainer Video from a studio in India

An explainer video has one job: help a stranger understand your product in a minute or two. Light Animation has produced explainers for software companies, fintech and healthcare brands, schools and B2B services from Jaipur since 2010, for clients across India and abroad.

We treat the script as the most important part of the project. A writer works with you to find the single problem your customer recognises and the one outcome your product delivers, then the storyboard, illustration and voiceover are built around that. Styles range from 2D character animation and motion graphics to 3D product shots and whiteboard sketches.

Every explainer is delivered as a master file plus the cuts you need for landing pages, YouTube, Reels and paid campaigns, and you own the result outright.

Why work with us

What an explainer video from us includes

An explainer is a tightly written 60 to 90 second story: the problem your customer has, how your product solves it, and what to do next. We write that script with you, storyboard it, record a professional voiceover and animate it in the style that fits your audience, whether 2D character animation, 3D product animation or a whiteboard treatment. Most explainers are delivered in two to three weeks with cuts for your landing page, YouTube and social media.

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Clear in under 90 seconds

We remove everything that does not help a first-time viewer understand your offer, so the video does its job on a landing page or in a sales email.

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Made for your audience

A SaaS buyer, a patient and a school principal need different tone, pace and visuals. We match the style to who is watching.

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Script approved first

You sign off the script and storyboard before animation, which is where most of the thinking happens and where changes cost nothing.

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Ready for every channel

You receive the master video plus the aspect-ratio cuts and short teasers you need for YouTube, Reels, LinkedIn and paid campaigns.

Types and use cases

Types of Explainer Video we produce

Common formats and what each one is used for, so you can see which fits your project.

SaaS & Software Product Explainers icon

SaaS & Software Product Explainers

High-converting animated walkthroughs showing automated cloud workflows, dashboard analytics, and platform benefits in under 90 seconds.

  • Problem-Solution Narrative Flow
  • UI Vector Dashboard Mockups
  • Feature Callouts & Micro-Animations
  • Clear Conversion Call-to-Action
Explore SaaS Explainers
Fintech & Digital Banking Explainers icon

Fintech & Digital Banking Explainers

Visualizing digital payment security, investment algorithms, and mobile banking UX with trustworthy, compliant vector animations.

  • Mobile App Interaction Mockups
  • Data Security Visualizations
  • Engaging Consumer Storylines
  • Multilingual Audio Tracks
Explore Fintech Explainers
B2B Enterprise & Corporate Overviews icon

B2B Enterprise & Corporate Overviews

Authoritative corporate explainers designed for C-suite buyers, institutional investors, and enterprise sales presentations.

  • High-Level Business Value Proposition
  • Professional Studio Voiceover
  • Custom Brand Color Palettes
  • Broadcast 4K Video Exports
Explore Corporate Explainers
3D Hardware & Physical Product Explainers icon

3D Hardware & Physical Product Explainers

Photorealistic 3D product animations showing physical hardware features, internal sensors, and unboxing setup flows.

  • 3D CAD Precision Modeling
  • Exploded View Technical Demos
  • Cinematic Studio Lighting
  • Component Feature Annotations
Explore 3D Product Demos
Customer Onboarding & Product Tour Series icon

Customer Onboarding & Product Tour Series

Modular animated guides that reduce customer support tickets, accelerate user onboarding, and boost software adoption.

  • Step-by-Step Feature Walkthroughs
  • Micro-Topic Chapter Segmentation
  • Lottie / Web Embed Ready Assets
  • Continuous Maintenance Updates
Explore Onboarding Series
Medical & Healthcare Explainer Videos icon

Medical & Healthcare Explainer Videos

Clear, empathetic animations illustrating patient treatment journeys, medical devices, diagnostic flows, and healthcare insurance.

  • Physician-Approved Visuals
  • Patient-Friendly Visual Metaphors
  • Multilingual Regional Audio
  • Regulatory Compliance Checkpoints
Explore Medical Explainers
Pricing

Explainer Video packages and pricing

Published packages are a starting point. The final price depends on scope, revisions and integrations, and is fixed in writing before work starts.

ESSENTIAL PACKAGE

Starter 2D/3D Animation

₹15,000 / project

+ 18% GST

A smaller scope to start with.

  • Up to 30 Seconds Duration
  • Scriptwriting & Storyboard Support
  • 1080p HD Video Export
  • Full Commercial IP Rights
MOST POPULAR

RECOMMENDED CHOICE

Professional Explainer Suite

₹35,000 / project

+ 18% GST

The plan most clients choose for a complete project.

  • Up to 60 Seconds Duration
  • Custom Character Rigging & Vector Art
  • Studio Voiceover & Sound Effects
  • 4K Ultra HD Master Render
  • 2 Round Revisions Included

ESSENTIAL PACKAGE

Enterprise CGI Production

₹75,000 / project

+ 18% GST

A smaller scope to start with.

  • Up to 120 Seconds Photorealistic CGI
  • CAD File Conversion & 3D Lighting
  • Multi-Format Social Media Crops
  • Raw Source File Handover
  • Dedicated Project Manager

What affects the price of Explainer Video

The four things we look at when scoping a quote.

Fixed before work starts
  1. Script Length & Duration

    Standard 60-second explainers (approx. 150 words) provide optimal viewer attention. 90–120s videos accommodate multi-tier software features.

  2. Visual Style & Animation Medium

    2D vector animation, 3D CGI product integration, isometric illustration, or whiteboard sketch styles influence production scope.

  3. Voiceover & Audio Localization

    Single vs multi-language native studio voiceover casting (English, Hindi, regional Indian languages) and commercial audio scoring.

  4. Production Sprint Velocity

    Standard 2–3 week milestone production cycles vs 7-day expedited sprints with dedicated creative directors and lead animators.

Choosing a format

Animated Explainer Videos vs. Live-Action Video Production

Compare the cost-efficiency, visual flexibility, and scalability of custom animation versus traditional live-action shoots.

MAXIMUM FLEXIBILITY & SCALABILITY

Custom Animated Explainer Video

Visualizes abstract software, internal mechanisms, and complex concepts without physical actors, studio rentals, or weather constraints.

Best Suited For
SaaS platforms, fintech apps, medical technologies, complex B2B services, and digital startups.
Standard Production Timeline
2 to 3 weeks with clear milestone script, storyboard, and voiceover approvals.
Key Advantages
  • Effortless Post-Launch Updates & Iterations
  • Visualizes Invisible & Abstract Digital Workflows
  • Multilingual Voiceover Localization in Minutes
  • 100% Brand-Aligned Vector Artwork & Assets
Start Animated Explainer
HIGH PHYSICAL LOGISTICS

Traditional Live-Action Video

Requires hiring human actors, on-location studio sets, camera crews, lighting equipment, and expensive reshoot logistics for any updates.

Best Suited For
Physical retail consumer goods, lifestyle clothing brands, and restaurant atmosphere showcases.
Standard Production Timeline
4 to 6 weeks with casting calls, shooting schedules, and on-set production.
Key Advantages
  • Human Physical Emotional Expression
  • Real-World Physical Product Demonstrations
  • High Logistical Costs for Script Adjustments
  • Complex Regional Language Dubbing
Compare Video Options
Industries

Industries we work with for Explainer Video

Sectors where this service is used most, and what it typically does for them.

SaaS & Cloud Software icon

SaaS & Cloud Software

Demonstrate multi-step cloud workflows, API automations, and ROI metrics in engaging 60-second animated SaaS explainers that increase sign-up conversions.

Discuss your sector
Fintech & Digital Banking icon

Fintech & Digital Banking

Clarify complex financial products, KYC onboarding, algorithmic investing, and payment security for consumer and institutional users.

Discuss your sector
EdTech & Online Learning icon

EdTech & Online Learning

Engage students and educators with captivating course previews, platform feature tours, and curriculum overview animations.

Discuss your sector
Healthcare & HealthTech icon

Healthcare & HealthTech

Explain telemedicine platforms, patient portal apps, diagnostic workflows, and health insurance claims with clear, empathetic visuals.

Discuss your sector
E-Commerce & D2C Brands icon

E-Commerce & D2C Brands

Hook online shoppers with dynamic product explainer videos, subscription model overviews, and mobile-optimized video ads.

Discuss your sector
Logistics & Supply Chain icon

Logistics & Supply Chain

Present fleet management telematics, automated warehouse operations, and freight routing algorithms to B2B enterprise clients.

Discuss your sector
Selected work

Selected Explainer Video projects

View All Work
Tools

Tools we use for Explainer Video

The animation, 3D and editing software our team works in.

  • Adobe After Effects iconAdobe After EffectsEnterprise
  • Cinema 4D iconCinema 4DEnterprise
  • Blender 3D iconBlender 3DEnterprise
  • Toon Boom Harmony iconToon Boom HarmonyEnterprise
  • Adobe Animate iconAdobe AnimateEnterprise
  • Adobe Premiere Pro iconAdobe Premiere ProEnterprise
  • Adobe Illustrator iconAdobe IllustratorEnterprise
  • Adobe Photoshop iconAdobe PhotoshopEnterprise
  • Maya iconMayaEnterprise
  • Unreal Engine 5 iconUnreal Engine 5Enterprise
  • Redshift Render iconRedshift RenderEnterprise
  • Octane Render iconOctane RenderEnterprise
PROVEN METHODOLOGY

Explainer Video Production Workflow

A battle-tested 6-step process designed to simplify complex value propositions and maximize audience conversion.

  1. 01

    Discovery & Message Strategy

    Analyze core value propositions, target audience personas, and key commercial conversion hooks.

  2. 02

    Script & Story Structure

    Write an engaging, high-retention script with clear problem-solution narrative pacing.

  3. 03

    Storyboard & Visual Direction

    Design scene-by-scene styleframes, character model sheets, and visual storyboards.

  4. 04

    Voiceover & Animation

    Record studio voiceovers and animate scenes with fluid timing and dynamic motion.

  5. 05

    Review & Refinement

    Complete structured stakeholder revisions to perfect visual clarity and messaging precision.

  6. 06

    Final Production & Delivery

    Export 4K master renders, social media multi-ratio crops, and transfer 100% intellectual property rights.

Guides

Guides about Explainer Video

Practical articles on costs, process and choosing a provider, written by our team.

All articles
FAQ

Explainer Video questions

Costs, timelines, what to provide, revisions and ownership, answered for this service.

01

How much does an explainer video cost in India?

Our starter package begins at ₹15,000 for a short, simple video. A professional 60 to 90 second explainer with custom illustration, character animation and studio voiceover is priced around ₹35,000, and 3D or multi-video projects from ₹75,000. You get a fixed quote after a short brief.
02

How long should an explainer video be?

Sixty to ninety seconds is the range that works for most products: about 140 to 220 spoken words, enough to state the problem, show the solution and end with a clear call to action. Longer product tours are better split into a series of short videos.
03

How long does production take?

Two to three weeks for a standard explainer. The first week covers script and storyboard approval, the second covers animation and voiceover, and the final days cover sound, revisions and export. Faster delivery is possible when the script is ready and reviews are quick.
04

Do you write the script?

Yes. We interview you about the product, the customer and the goal, then write a draft script for review. If you already have a script, we edit it for timing and clarity before storyboarding.
05

Which languages and accents can the voiceover be in?

Indian English, Hindi and regional languages such as Tamil, Telugu, Marathi, Bengali and Gujarati, plus US and UK English. Multi-language versions of the same video are produced at a reduced cost because the animation is reused.
06

What is the difference between 2D, 3D and whiteboard explainers?

2D is the most flexible and affordable for software, services and stories. 3D is best when a physical product or mechanism must look real. Whiteboard suits training, processes and step-by-step explanations. We recommend one after reading your brief, and we often combine 2D with 3D product shots.
07

Can you add the video to our website and ads?

We deliver web-optimised files and can supply embed-ready versions and thumbnails. If you also want the landing page built or the ad campaign run, our <a href="/website-development/">web development</a> and <a href="/google-ads/">Google Ads</a> teams work alongside the animation team.
08

Who owns the explainer video?

You do, after the final payment: full commercial rights, the master files and the agreed project files. There are no usage limits or renewal fees.
Start a project

Ready to talk about Explainer Video?

Send a short brief and we will reply with questions, a recommended approach and a quote, usually within 2 hours during studio hours.

Contact the studio

Get In Touch With Our Studio

Our studio is in Jaipur and we work with businesses across India and abroad. Send a brief and you will usually hear back within 2 hours during studio hours. An NDA is available on request.

  • Studio Address

    353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019

  • Phone / WhatsApp

    +91 9887007774

INSTANT CONSULTATION

Start Your Digital Project

Discuss your vision with our senior architects & creative directors. NDA protected, 2-hour turnaround.

Free consultation

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