Design tools
Logo construction, imagery and digital layouts.
- Adobe Illustrator
- Adobe Photoshop
- Figma
From a name on paper to a brand people recognize.
We design the complete identity for a new business or product: a short brand strategy, the logo system, colors, typography, voice and a guidelines document your team and suppliers can follow.
Brand identity design is creating the full visual and verbal system for a brand: the strategy behind it, the logo and its variations, the color palette, typefaces, imagery style and tone of voice, all documented in guidelines. It makes everything a company publishes, from a business card to a website, look and sound like it comes from the same place.
This service is for the moment a business has a name, perhaps a product, and nothing visual yet. Without a system, the first website, the first proposal and the first Instagram post each get designed separately, often by different people, and the brand looks different every time a customer meets it.
We design the pieces together so they fit: the logo is drawn with the palette and type in mind, and all of it is tested on real templates before you sign off. If you only need a mark, our logo design service is the smaller job; established companies replacing an existing identity should look at corporate branding.
Brand identity design is one of our design and creative services, so your logo, print, packaging, website and social posts can come from one team and share one look.
Logo, color, type and voice designed together
Guidelines anyone can follow
Templates ready for launch
Editable files you ownThe core system for a new brand. Larger kits add more templates, product lines or illustration sets.
A questionnaire and workshop call on your customers, competitors, positioning and personality, summarized in a one-page brand brief.
A primary logo with horizontal and stacked lockups, an icon or monogram, and color versions for light and dark backgrounds.
Logo-only projectsPrimary, secondary and accent colors with HEX, RGB and CMYK values, checked for contrast on screens and in print.
A heading and body typeface pairing with sizes and weights, using licensed or open-source fonts and web-safe fallbacks.
A short tone-of-voice note and, when requested in the brief, a tagline and the few lines that describe what you do.
Rules for photography, illustration and icons, so later visuals match even when someone else creates them.
A practical PDF covering logo use, clear space, colors, type, imagery and voice, with correct and incorrect examples.
Business card, letterhead, email signature, social profile images and a simple presentation template in editable files.
Marketing collateral designKey website screens styled with the new identity, ready for your developer or ours to build.
Website designOur studio is in Jaipur. Founders across India and abroad work with us remotely, with reviews on video calls.
We build identities for Indian startups, D2C brands and new service businesses, with English and Hindi lockups where the brand needs both and print files prepared for local printers. Invoices carry GST.
For US founders we work remotely, schedule concept reviews by appointment, and set templates up in US Letter as well as A4. Files are delivered through a shared folder in your name.
Times use US Eastern Standard Time (UTC−5). During US daylight saving the US day starts one hour earlier in IST.
Building a brand identity starts with understanding the business, and for founders in Jaipur that conversation can happen face to face at our studio in Jaipur, Rajasthan 302019, where we have worked since 2010. We run the brand strategy session in person, then come back with the logo system, colours, typefaces and tone of voice, and walk you through the guidelines page by page. Many Jaipur brands sell far beyond Rajasthan, so we design identities that feel rooted but travel well. Start-ups and new products across India and in the USA go through the same process online.
Jaipur office: 353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019 · meetings by appointment
Each stage ends with a review, and the next one starts only after you approve.
You tell us about the business, customers, competitors and brands you admire; a call fills the gaps.
We summarize positioning and personality, then show two or three visual directions as moodboards.
Logo ideas for the chosen direction are shown on realistic mockups, not on a blank page.
The selected logo is refined and tested in one color, reversed, at favicon size and in print.
Colors, typefaces, imagery style and voice notes are set and applied to real layouts.
Stationery, social images and a presentation template are built in the formats your team uses.
The guidelines PDF and all source files are delivered after final payment.
A brand kit is quoted after a short brief. These are the things that make one larger than another.
A questionnaire and one call is lighter than workshops with several founders or investors.
A wordmark is quicker than a custom symbol, illustrated mascot or bilingual lockup.
Each extra item, such as packaging labels, brochures or ad templates, adds design time.
A brand with several products or services may need a family of marks and color codes.
Custom illustrations or an icon library take longer than rules for stock imagery.
An animated logo or intro for videos is optional and quoted as an add-on.
The estimate is free. After a short brief or call you receive a written scope with a fixed price, paid as an advance to start and the balance on sign-off.
Get a Free EstimateMost founders start with a one-time project and add design support once the brand is live.
The full brand identity as a fixed-scope project with stages, reviews and a handover date.
Deliverables listed in writingFixed price for the scopeExtra items quoted separately
After launch, a set number of design requests each month: ads, social posts, decks and print pieces in the new style.
Requests in one queueSame designers as the identityMonthly or quarterly review
Help when you need it: a new template, a printer question, or checking work done by another supplier.
Small jobs quoted per taskFile and format helpGuidelines updatesTemplates and logo makers are fine for testing an idea. Here is how the two compare once the business is real.
 Studio-designed identity |  Logo maker or template kit | |
|---|---|---|
 Fit to your brand |
Built from your customers, market and positioning | Generic styles chosen from a library |
 Upfront cost |
Higher, fixed after the brief | Low or free |
 Time to start |
A few weeks with reviews | Minutes to hours |
| Originality | Drawn for you and checked for close look-alikes | Others may use the same icon or layout |
 Ownership |
Rights and source files transfer after payment | Depends on the platform's license |
 Best for |
Businesses ready to launch and invest in a lasting brand | Early experiments before the idea is proven |
Industry-standard tools, so any designer or printer can open your files later.
Logo construction, imagery and digital layouts.
The rulebook and shared styles for your team.
Files that printers and sign makers accept.
Optional animated logo and video intros.
Businesses launching something new, whether it is the whole company or one product.
Founders preparing for launch, fundraising or their first hires.
Startups
Software brands that live mostly on screens and in app stores.
SaaS products
Brands that need packaging, social and website to match from day one.
D2C and online stores
New practices that need to look trustworthy and calm.
Clinics and wellness
New institutes building recognition before the first admissions.
Schools and coaching
Signage, menus and social presence designed as one system.
Cafes and restaurantsWhat keeps a new brand project clear and on schedule.
Every deliverable, review round and file format is listed before work starts, with a fixed price.
Illustrator, Figma and InDesign files that any designer, printer or developer can open later.
The same team can carry the identity into your website, social posts and an animated launch video.
We sign a non-disclosure agreement before you share an unannounced name, product or launch date.
Concepts are checked on mockups, at small sizes and in one color before you choose.
Vector artwork is supplied in the formats a trademark application needs; the filing itself is done by you or your adviser.
A complete visual identity system for Natura Skincare, a premium skincare brand: logo design, botanical typography, eco-friendly luxury packaging and print collateral in a minimalist, organic style. Completed in 2025 for a client in Mumbai.
Read the case studyShare the name, what you sell, who it is for and your launch date. We reply with questions and a suggested scope, usually within 2 hours during studio hours.
Timing, cost, files, revisions, ownership and voice.
Projects and pricing
Fit, timelines, cost and formats
Working with us
Revisions, files, rights and NDAs
Still have a question?
Tell us what you need designed and we will answer with a recommended approach and next steps.
Our studio is in Jaipur and we work with businesses across India and abroad. Send a brief and you will usually hear back within 2 hours during studio hours. An NDA is available on request.
353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019
Discuss your vision with our senior architects & creative directors. NDA protected, 2-hour turnaround.
