Pay-per-click | India & USA

PPC Management Services in India

Every paid click platform you use, managed and reported as one account.

We manage pay-per-click campaigns on Google Ads, Microsoft Advertising, LinkedIn and Amazon Ads, and audit or take over PPC accounts that are spending without clear results.

  • Audit before any changes
  • Accounts in your name
  • NDA on request
  • 9 Services included
  • 7 Steps from discovery to handover
  • 2 Markets: India and the USA
  • 100% Accounts and data in your name
  • NDA Available on request

Our trusted clients

The short answer

What are PPC management services?

PPC management services are the work of running pay-per-click advertising, where you pay each time someone clicks an ad, so that the clicks are worth their cost: choosing platforms, keywords and audiences, writing ads, setting bids, cutting waste and tracking results. Beyond Google, PPC includes Microsoft Advertising (Bing), LinkedIn Ads and Amazon Ads.

This page is for businesses that use more than one click-based platform, or want to know whether they should. A software firm may need Google and Bing for searches plus LinkedIn for job titles; a brand on Amazon needs Sponsored Products alongside its own site's search ads. Each platform has its own bidding rules and reports.

We manage them under one plan, with conversions defined the same way, and one weekly report. We also audit existing accounts and take over from another agency or an in-house team. For detail on Google campaign types, see our Google Ads management page.

PPC management is one of the services we run as a digital marketing company in India, planned together with our other channels so each one supports the rest.

  • Google, Bing, LinkedIn and Amazon Ads in one plan
  • Audits that show where spend is wasted
  • Clean takeovers with history kept
  • One weekly report across platforms
What we manage

PPC services across platforms

Pick the platforms that match where your buyers search, scroll or shop.

View all services

Google Ads search campaigns

The main channel for most PPC accounts: keywords, ads, bids and negatives. Campaign-type detail sits on its own page.

Google Ads management

Microsoft Advertising (Bing)

Campaigns imported from Google and then tuned for Bing, Yahoo and partner searches, which often skew to desktop and office users.

LinkedIn Ads

Sponsored content, message ads and lead gen forms targeted by job title, seniority, industry and company size in Campaign Manager.

LinkedIn marketing

Amazon Ads

Sponsored Products, Sponsored Brands and Sponsored Display for sellers and brands, with keyword harvesting and ACoS reviewed weekly.

PPC account audits

A written review of structure, keywords, search terms, bids, budgets, ads and tracking, with fixes ranked by how much they matter.

Account takeovers

Moving accounts from another agency or a former employee into your name, keeping history and rebuilding only what needs it.

Negative keywords and click quality

Shared negative lists, placement exclusions and checks for invalid or irrelevant clicks across every platform.

Cross-platform tracking

One set of conversions in Tag Manager and GA4, plus each platform's own tag, so cost per conversion compares fairly.

Combined PPC reporting

A weekly report and Looker Studio dashboard showing spend, clicks, conversions and cost per conversion by platform.

Where we work

PPC management for India and the USA

We work from Jaipur with clients across India and abroad, entirely through accounts you own.

Advertisers in India

We run Google and Bing search, LinkedIn and Amazon.in campaigns for Indian businesses, set by city, state or the whole country. Ad spend and our fee are billed together on one invoice, with 18% GST on both.

  • Amazon.in and search platforms
  • City and state targeting
  • GST invoice for our fee
Digital marketing in India

Advertisers in the USA

For the US market, Microsoft Advertising and LinkedIn often matter more than in India, and Amazon.com has its own console. We set US locations and schedules and hold review calls by appointment.

  • US targeting and schedules
  • Review calls by appointment
  • Accounts owned by your business
Marketing for US companies
Working hours
Working hours on one clock (IST)
US Eastern business day
9:00 AM – 6:00 PM ET = 7:30 PM – 4:30 AM IST

Times use US Eastern Standard Time (UTC−5). During US daylight saving the US day starts one hour earlier in IST.

Jaipur

PPC Management in Jaipur

Paid search in Jaipur is competitive for hotels, wedding venues, coaching classes and property projects, and budgets are often small enough that every wasted click matters. From our office in Jaipur, Rajasthan 302019, where we have worked since 2010, we plan PPC campaigns with Jaipur advertisers in person: which areas to target, which hours to run, which keywords to exclude and how each enquiry will be tracked. Campaigns run on Google Ads and Meta, and we manage PPC the same way for advertisers across India and in the USA.

Jaipur office: 353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019 · meetings by appointment

How PPC work runs

Our PPC management process

Existing accounts start with an audit; new ones start with platform choice and tracking.

  1. 01

    Access and audit

    We get read access to your current ad accounts and analytics, and review what has been spent, on what, and with which results.

  2. 02

    Platform plan

    We recommend which platforms to keep, add or drop, based on where your buyers are and what each one has produced so far.

  3. 03

    Tracking alignment

    Conversions are defined once and set up in GA4, Tag Manager and each platform's tag, then tested together.

  4. 04

    Build or restructure

    New campaigns are built, and inherited ones are cleaned up in stages so learning and history are not lost.

  5. 05

    Launch platform by platform

    Platforms go live one after another, usually starting with search, so each can be read on its own first.

  6. 06

    Weekly bids, budgets and negatives

    Search terms, placements, bids and budget split are reviewed weekly, and the changes are listed in the report.

  7. 07

    Monthly platform review

    Each month we compare cost per conversion across platforms and agree where to add, cut or test next.

Cost factors

What affects the cost of PPC management?

Our management fee is a percentage of your monthly ad spend; these inputs shape the work and the budget.

Number of platforms

One search platform is less work than Google, Bing, LinkedIn and Amazon Ads managed together.

Account size and structure

More campaigns, products, keywords and locations take more weekly review time.

Condition of inherited accounts

A tidy account needs light changes; a messy takeover needs an audit and staged rebuild first.

Tracking across platforms

Aligning conversions, offline imports or Amazon attribution adds setup work at the start.

Ad creative

LinkedIn, display and Amazon Sponsored Brands ads need images or video, which our studio can produce.

Reporting needs

A standard weekly report differs from a custom dashboard or reports for several teams.

The estimate is free. Our management fee is 20% of monthly ad spend for budgets up to ₹50,000 and 15% for budgets above ₹1,00,000; budgets in between are quoted in your plan. Ad spend and our fee are billed together on one invoice, with 18% GST on both.

Get a Free Estimate
Ways to work with us

PPC engagement options

From a one-off look at your accounts to ongoing management or support for your own team.

PPC audit or takeover project

A one-time audit of your current accounts, or a planned move of accounts into your name with a clean-up.

  • Written audit report
  • Ranked list of fixes
  • Fee and rate agreed in writing
Ask about this model

Monthly PPC retainer

Ongoing management of the platforms you choose, with weekly changes and one combined report.

  • Weekly cross-platform report
  • Monthly review call
  • Month-to-month terms
Ask about this model

Training and support

For in-house PPC staff: a second opinion, training on new platforms and help with tracking problems.

  • Sessions on your accounts
  • Help adding a new platform
  • Hours agreed in advance
Ask about this model
Agency or in-house

PPC agency vs an in-house PPC specialist

A good in-house specialist is often the right choice. Here is a fair comparison.

PPC management by usIn-house PPC specialist
Fit to your business Learns your business in discovery and reviews Knows your products and sales team every day
Upfront cost A management fee tied to ad spend, no hiring Salary, hiring time and training
Time to start Audit and plan within the first weeks After hiring and onboarding
Platform coverage Google, Bing, LinkedIn and Amazon Ads handled by one team Depends on one person's experience
Ownership Accounts and data stay in your name Accounts and data in your name
Ongoing cost Monthly fee, adjustable as platforms change Fixed salary whatever the workload
Best for Several platforms, or no specialist in the team yet Large, steady accounts that need daily attention
Tools and platforms

PPC platforms and tools we use

The platforms' own tools, working in your accounts.

Search ads platforms

Search campaigns, bulk changes and imports between platforms.

  • Google Ads
  • Google Ads Editor
  • Microsoft Advertising
  • Microsoft Advertising Editor

B2B and marketplace ads

Job-title targeting and sponsored ads on Amazon.

  • LinkedIn Campaign Manager
  • Amazon Ads console
  • Amazon Seller Central

Analytics and tracking

Conversions defined once and recorded on every platform.

  • Google Analytics 4
  • Google Tag Manager
  • Microsoft UET tag
  • LinkedIn Insight Tag

Reporting

One weekly view of spend and conversions by platform.

  • Looker Studio
  • Platform reports
Why work with us

Why choose Light Animation for PPC

What changes when your PPC accounts move to us.

Audit and plan in writing

You see what we found and what we propose before any campaign is changed.

Platform tools, not black boxes

Everything runs in Google Ads, Microsoft Advertising, LinkedIn, Amazon Ads and GA4, which any marketer can read.

Creative made by the same team

LinkedIn images, display banners and video ads come from our own design and animation studio.

NDA and confidentiality

We sign a non-disclosure agreement before seeing your spend, margins or sales data.

No agency-owned accounts

Accounts are registered and billed in your name. If we part ways, you keep everything.

Careful takeovers

We restructure in stages, so inherited accounts keep their history and learning.

Results

Results and case study

Performance marketing campaigns across industries

Paid campaigns on Google Ads and Meta Ads for businesses in real estate, healthcare, fitness, beauty, education, finance and retail, in India and abroad. Each one was built as a tracked funnel from ad to landing page to enquiry or checkout, measured on enquiries and sales rather than clicks, with budget moved to the campaigns that produced results.

Read the case study
Review your PPC

Tell us which platforms you advertise on

Share your website, the ad platforms you use or are considering, and a rough monthly budget. We reply with questions and a suggested audit or plan, usually within 2 hours during studio hours.

WrittenPlan and scope
100%Accounts in your name
NDAOn request
FAQ

PPC management FAQs

Platforms, audits, takeovers, pricing, reporting and ownership.

Results and pricing

Fit, timelines, cost and reporting

01

What is the difference between PPC and Google Ads?

PPC, or pay-per-click, is a pricing model: you pay when someone clicks your ad. Google Ads is the largest platform that uses it, but Microsoft Advertising, LinkedIn Ads and Amazon Ads are PPC platforms too, and Meta ads can be bought per click. Our Google Ads page covers Google campaign types in depth; this service covers managing several platforms together.
02

Do you manage Microsoft Advertising (Bing Ads)?

Yes. Microsoft Advertising can import Google Ads campaigns, so we usually add it once Google search is working, then tune bids, negatives and ads for Bing's audience separately. It reaches searches on Bing, Yahoo and partner sites, and often suits B2B services, software and buyers searching from office desktops. Both platforms appear in the same weekly report.
03

Can you run Amazon Ads for our products?

Yes, for sellers and brands on Amazon.in or Amazon.com. We set up Sponsored Products, and Sponsored Brands or Sponsored Display where your account allows, starting with automatic campaigns to find search terms and moving proven ones into manual campaigns. Bids and negatives are reviewed weekly against your advertising cost of sales, and product listing improvements are suggested where they hold ads back.
04

What does a PPC audit include?

A written review of each ad account you share: structure, keywords and match types, search terms, negatives, bids and budgets, ads and assets, landing pages and conversion tracking. Findings are ranked by how much spend or data they affect, with the fix for each. You can implement them yourself or ask us to. Read-only access is enough, so nothing changes during the audit.

Working with us

Access, ownership, reporting and NDAs

05

How do you take over PPC accounts from another agency?

First we make sure the accounts are owned by your business, not the agency, and help move them if needed. Then we audit, keep the campaigns that work and restructure the rest in stages, so platforms keep their history and learning. Tracking is checked early, because inherited accounts often count conversions twice or miss calls and WhatsApp clicks.
06

How is PPC management priced?

Our management fee is 20% of monthly ad spend for budgets up to ₹50,000 and 15% for budgets above ₹1,00,000; budgets in between are quoted in your plan. Ad spend and our fee are billed together on one invoice, with 18% GST on both. Audits and takeovers of inherited accounts are quoted separately, and you receive a free written estimate after a short discovery call.
07

Which PPC platform should we start with?

Usually Google search, because it reaches people already looking for what you sell. Microsoft Advertising is a low-effort addition once Google works. LinkedIn suits B2B offers where job title matters more than search terms, and Amazon Ads suits products sold on Amazon. We recommend a starting mix after looking at your buyers, offer and any past results.
08

How do you report on PPC across several platforms?

Every week you get one report covering spend, clicks, conversions and cost per conversion for each platform, with a short note on what we changed and why. A Looker Studio dashboard shows the same data at any time, and a monthly call compares platforms and agrees where to add, cut or test. The figures come from your own accounts.

Still have a question?

Tell us about your goals and channels and we will answer with a recommended plan and next steps.

Contact the studio

Get in touch

Our studio is in Jaipur and we work with businesses across India and abroad. Send a brief and you will usually hear back within 2 hours during studio hours. An NDA is available on request.

Our office

353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019

Call or WhatsApp

+91 9887007774

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