Influencer marketing | India & USA

Influencer Marketing Agency in India

The right creators, a clear brief and posts that follow the rules.

We find, vet, brief and manage creators on Instagram and YouTube for brands that want their products shown by people their customers already follow, from shortlist to final report.

  • You approve every creator
  • Disclosure in every brief
  • NDA on request
  • 9 Services included
  • 7 Steps from discovery to handover
  • 2 Markets: India and the USA
  • 100% Accounts and data in your name
  • NDA Available on request

Our trusted clients

The short answer

What does an influencer marketing agency do?

An influencer marketing agency plans and manages campaigns in which creators show your brand to their own followers. It finds creators whose audience matches your customer, checks that their followers are real, negotiates fees and contracts, writes the brief, reviews drafts, makes sure posts are properly disclosed, and measures what each creator delivered.

It suits consumer brands in beauty, fashion, food, electronics, fitness, travel and lifestyle, and launches where trust matters more than reach alone. A recommendation from someone a person already follows is heard differently from an ad by a brand they do not know.

Most of the work is selection, paperwork and follow-through with many small suppliers. We handle that in one place, review creator video with the eye of a studio that edits video daily, and agree usage rights so good creator content can be reused on your own channels and in ads.

Influencer Marketing is one of the services we run as a digital marketing company in India, planned together with our other channels so each one supports the rest.

  • Creators matched to your customer
  • Fake followers screened out
  • Contracts and rights in writing
  • Results reported per creator
What we handle

Influencer campaign management services

Every step between your product and a published, disclosed creator post.

View all services

Campaign plan

Goal, audience, message, platforms, creator size mix, timing and what will be measured, agreed before any outreach.

Creator discovery

Shortlists of creators whose audience matches your customer by location, language, age and interest, with reasons for each.

Vetting and audience checks

Engagement against follower count, comment quality, growth patterns, audience data shared by the creator and past brand work.

Outreach, fees and contracts

Rates, deliverables, posting dates, exclusivity and payment terms negotiated and written into a contract.

Creative briefs

What must be said, what must not, disclosure wording and dates, while leaving tone and format to the creator.

Draft review and approval

Videos, captions, links and codes checked before posting, with feedback the creator can act on.

Usage rights

Where, how long and in what edited form you can reuse creator content on your site, feed and ads.

Using creator content in Meta ads

Product seeding and logistics

Product dispatch to creators, delivery tracking and reminders so posts go live on schedule.

Tracking and reporting

Unique links and codes per creator, and a report on reach, views, engagement, clicks and redemptions.

Where we work

Creator campaigns for India and the USA

We work from Jaipur with brands across India and abroad, and follow the disclosure rules of each market.

Campaigns in India

We work with creators across Indian cities and languages, and we follow the ASCI guidelines for influencer advertising, including clear labels and the extra rules for health and financial content.

  • Regional and language creators
  • ASCI disclosure followed
  • GST invoicing
Marketing services in India

Campaigns in the USA

For US campaigns we shortlist creators with US audiences, and we follow the FTC's endorsement guidelines, so every paid or gifted post carries a clear disclosure.

  • Creators with US audiences
  • FTC disclosure followed
  • Reviews by appointment
Marketing for US companies
Working hours
Working hours on one clock (IST)
US Eastern business day
9:00 AM – 6:00 PM ET = 7:30 PM – 4:30 AM IST

Times use US Eastern Standard Time (UTC−5). During US daylight saving the US day starts one hour earlier in IST.

Jaipur

Influencer Marketing in Jaipur

Jaipur has an active community of food, fashion, travel and lifestyle creators, and a local creator can often bring a Jaipur café, store or hotel more visits than a national name. From our office in Jaipur, Rajasthan 302019, where we have worked since 2010, we shortlist Jaipur and Rajasthan creators with real local audiences, agree briefs and deliverables in writing, and track what each post brings in. We can meet you in person to plan the campaign. For national launches we work with creators across India, and we run campaigns for brands in the USA too.

Jaipur office: 353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019 · meetings by appointment

How a campaign runs

How we run an influencer campaign

Allow four to six weeks from brief to first post; plan launches and festivals earlier.

  1. 01

    Brief and goals

    We agree the product, audience, message, budget for creator fees, timing and what success looks like.

  2. 02

    Shortlist

    You receive a shortlist with audience notes and sample posts for each creator, and approve who we contact.

  3. 03

    Vetting

    Audience data, engagement patterns and past brand work are checked; creators who fail are dropped.

  4. 04

    Outreach and contracts

    Fees, deliverables, dates, disclosure and usage rights are agreed and signed.

  5. 05

    Products and briefs

    Products are dispatched and each creator gets a brief, links and codes.

  6. 06

    Draft review and posting

    Drafts are checked against the brief and disclosure rules, then posts go live on agreed dates.

  7. 07

    Report

    A report per creator shows what was delivered, so the next campaign keeps the creators who worked.

Cost factors

What decides the cost of an influencer campaign?

Creator fees and our management fee are separate. Both depend on these inputs.

Number of creators

More creators mean more vetting, contracts, briefs, reminders and draft reviews.

Creator size and niche

Fees vary widely by audience size, niche and platform; creator fees are agreed with you first and billed through us.

Deliverables per creator

A single Story costs less to manage than a Reel, a YouTube integration and repeat posts.

Usage rights and exclusivity

Rights to reuse content in ads, or exclusivity against competitors, raise creator fees.

Product logistics

Dispatching products to many cities and tracking deliveries adds coordination work.

Tracking and reporting depth

Unique codes, links and a per-creator report are standard; sales matching needs your store data.

The estimate is free. After a short call we send a written plan with our fixed management fee and an estimated range for creator fees, which you approve before outreach.

Get a Free Estimate
Ways to work with us

Ways to work with us on creator campaigns

Run one campaign, keep creators working every month, or get help running your own program.

One-time campaign project

A single campaign for a launch, festival or season, from shortlist to report.

  • Fixed management fee
  • Shortlist approved by you
  • Report per creator
Ask about this model

Monthly retainer

An ongoing creator program with regular posts, repeat partners and content for your own channels.

  • Rolling creator roster
  • Monthly content flow
  • Monthly reporting
Ask about this model

Training and support

For brands running creators in-house: brief and contract templates, vetting checks and disclosure guidance.

  • Brief and contract templates
  • Vetting checklist
  • Draft reviews on request
Ask about this model
Agency or direct

Influencer agency vs contacting creators directly

Brands can work with creators directly, and some do it well. This is how the two compare.

Managed by our teamBrand works directly
Fit to your audience Shortlists based on audience checks, not follower counts Often limited to creators the team already knows
Upfront cost A management fee on top of creator fees Creator fees only, plus staff time
Time to start Shortlist within the first week or two Depends on how quickly creators reply
Contracts and rights Written contracts with disclosure and usage rights Sometimes agreed over chat
Ownership Content, rights and creator contacts are yours Same
Best for Campaigns with several creators, tight dates or ad reuse One or two long-term creator partners
Tools and platforms

Tools we use for creator campaigns

Platform tools for partnerships and disclosure, and simple tracking you can check yourself.

Social media tools

Native disclosure and shared posting.

  • Instagram paid partnership label
  • Instagram collab posts
  • YouTube paid promotion label

Ads platforms

Running approved creator content as ads.

  • Meta partnership ads
  • Meta Ads Manager

Analytics and tracking

Clicks, visits and redemptions per creator.

  • UTM links
  • Discount codes
  • Google Analytics 4

Video review and editing

Cutting licensed creator content into ads and feed posts.

  • Premiere Pro
  • After Effects
Why work with us

Why brands choose Light Animation for influencer campaigns

How we keep creator campaigns organized and above board.

Plan and budget agreed first

Creators, deliverables and fee ranges are approved by you before anyone is contacted.

Tracking you can check

Every creator gets their own link or code, visible in your own analytics.

Video people review the drafts

Creator videos are checked by editors who can also cut them into ads later.

Launches kept quiet

NDAs with you, and confidentiality terms with creators, before unreleased products ship.

Disclosure in every contract

Labels and wording follow ASCI rules in India and FTC guidance in the US.

Honest reporting

Results per creator, including the ones that did not work, so budgets move to those who did.

Results

Results and case study

Social media creative campaign for a lifestyle brand

For a lifestyle brand in Bengaluru we produced Instagram carousels, micro-animations and Meta Ads creatives in 2025, planned as one campaign around return on ad spend and community growth, so that the ads and the organic feed looked like the same brand.

Read the case study
Plan a creator campaign

Tell us who should be talking about your product

Send your product, target customer and launch timing. We reply with questions, the kind of creators we would look for and next steps, usually within 2 hours during studio hours.

WrittenPlan and scope
100%Accounts in your name
NDAOn request
FAQ

Influencer marketing FAQs

Creator choice, vetting, disclosure, rights, timelines and measurement.

Results and pricing

Fit, timelines, cost and reporting

01

Do you work with micro-influencers or big creators?

Mostly micro and mid-sized creators, because their audiences are more specific and their fees let a campaign use several voices instead of one. Larger creators and celebrities can be included when the product and budget call for reach at scale. The right mix depends on your product, price point and how niche your customer is, and we explain the trade-off in the plan.
02

How do you check that a creator's followers are genuine?

We compare engagement with follower count, read the comments for quality and language, look for sudden jumps in followers, and ask for audience location and age data from the creator's insights. We also review their past sponsored posts and how their audience reacted. Creators who fail these checks are not shortlisted, however large their follower count looks.
03

How do you handle influencer disclosure rules?

Every brief and contract requires clear disclosure. In India we follow the ASCI guidelines for influencer advertising, which call for prominent labels such as ad or paid partnership, and the extra requirements for health and financial content. In the US we follow the FTC's endorsement guidance. We check disclosure in every draft and use the platforms' paid partnership labels.
04

Who writes the creator brief and how much control do we have?

We write the brief with you. It lists the product facts, the points that must be mentioned, claims that must not be made, disclosure wording and dates, and leaves tone and format to the creator so the post sounds like them. You approve the shortlist and every draft before it goes live, so you control the message without scripting the creator.

Working with us

Access, ownership, reporting and NDAs

05

Can we reuse creator content in our own ads?

Yes, when usage rights are agreed in the contract, which we recommend. The contract says where the content can be used, such as your website, social accounts or paid ads, for how long, and whether it can be edited. Wider rights usually cost more, so we agree them at the start. Approved content can then run as partnership ads through Meta.
06

How do you measure an influencer campaign's results?

Each creator gets a unique link or discount code where possible, and we track reach, views, engagement, link clicks, code redemptions and inquiries. The report shows results per creator, so the next campaign keeps the ones who performed. Sales impact depends on your offer and whether we can see store data, so we agree what will be measured before the campaign starts.
07

How long does an influencer campaign take from brief to posting?

Allow four to six weeks: about one to two weeks for the shortlist and your approval, one to two for outreach, contracts and product dispatch, and one to two for content creation and draft review. Campaigns tied to a launch, sale or festival should start at least two months ahead, because popular creators book their calendars early.
08

How are creator fees paid?

Creator fees are agreed with you before any outreach. You pay us our management fee and the creator fees, with GST, and we pay each creator against their signed contract. You deal with one invoice, creators are paid on time, and you can see the agreed fee and deliverables for every creator in the campaign plan before it starts.

Still have a question?

Tell us about your goals and channels and we will answer with a recommended plan and next steps.

Contact the studio

Get in touch

Our studio is in Jaipur and we work with businesses across India and abroad. Send a brief and you will usually hear back within 2 hours during studio hours. An NDA is available on request.

Our office

353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019

Call or WhatsApp

+91 9887007774

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