WhatsApp marketing | India & USA

WhatsApp Marketing Services in India

Talk to customers where they already reply, within WhatsApp's rules.

We set up the official WhatsApp Business API and run it for marketing and service: approved templates, opt-in broadcasts, chatbots, catalog, a shared team inbox and CRM integration.

  • Official API only
  • Opt-in messaging
  • NDA on request
  • 9 Services included
  • 7 Steps from discovery to handover
  • 2 Markets: India and the USA
  • 100% Accounts and data in your name
  • NDA Available on request

Our trusted clients

The short answer

What is WhatsApp marketing?

WhatsApp marketing services use the official WhatsApp Business API to send customers opted-in messages, such as offers, reminders and updates, and to answer them through chatbots and a shared team inbox. Every business-started message uses a template approved by Meta, and conversations can connect to your CRM, store or booking system.

It suits businesses whose customers would rather chat than call or email: retailers and online stores, clinics and diagnostic centers, real estate developers, schools and coaching institutes, travel firms and financial services. Many already run sales on one busy phone with the free app and lose track of messages.

Moving to the API puts the number in the cloud, lets several staff reply from one number, automates common questions and sends broadcasts to large opted-in lists, while the rules on consent, templates and opt-outs keep your number in good standing.

WhatsApp Marketing is one of the services we run as a digital marketing company in India, planned together with our other channels so each one supports the rest.

  • Messages customers actually open
  • Bots for routine questions
  • One number, several agents
  • Chats linked to your CRM
What we set up and run

WhatsApp Business API services

From verification to the hundredth broadcast, on the official API only.

View all services

Business API setup

Meta business verification, number registration, display name approval and onboarding through a Meta-approved provider or the Cloud API.

Template writing and approval

Marketing, utility and authentication templates written to Meta's rules and submitted for approval, with buttons and media.

Opt-in collection

Consent captured on your website, checkout, forms, ads and in store, recorded so you can show who agreed and when.

Segmented broadcasts

Offers, launches, reminders and updates sent to the right segment, with designed images from our studio and an easy opt-out.

Chatbots and menus

Button-based bots for FAQs, catalog requests, bookings and lead capture, with a hand-over to a person when needed.

Catalog and orders

Products listed in your WhatsApp catalog, shared in chats, and order or payment links sent where your setup allows.

Shared team inbox

Several staff answering from one number, with chat assignment, labels and saved replies.

CRM and store integration

Webhooks connect chats, forms and orders to HubSpot, Zoho, Salesforce, your store or your own software.

API development and integration

Reporting and number health

Delivered, read and clicked messages, opt-outs, bot hand-overs and the quality rating Meta gives your number.

Where we work

WhatsApp marketing for India and the USA

We work from Jaipur with businesses across India and abroad; setup and support run online.

Businesses in India

WhatsApp is how many Indian customers prefer to reach a business. We write templates and bot flows in English, Hindi or Hinglish and plan broadcasts around sale seasons and festivals.

  • English, Hindi or Hinglish flows
  • Festival and sale-season broadcasts
  • GST invoicing
Marketing services in India

Businesses in the USA

For US businesses serving customers who use WhatsApp, we set up the API, bots and templates in English, and agree the hours when the team inbox is covered.

  • Templates and bot flows in English
  • Inbox coverage agreed upfront
  • Reviews by appointment
Marketing for US companies
Working hours
Working hours on one clock (IST)
US Eastern business day
9:00 AM – 6:00 PM ET = 7:30 PM – 4:30 AM IST

Times use US Eastern Standard Time (UTC−5). During US daylight saving the US day starts one hour earlier in IST.

Jaipur

WhatsApp Marketing in Jaipur

Most Jaipur customers would rather send a WhatsApp message than fill in a form, whether they are booking a table, asking about a flat or checking a course fee. From our office in Jaipur, Rajasthan 302019, where we have worked since 2010, we set up the WhatsApp Business API with local businesses in person, get message templates approved, and build simple chatbots and broadcast lists for opted-in customers. Click-to-WhatsApp ads bring new enquiries into the same inbox. We do the same for businesses across India and in the USA.

Jaipur office: 353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019 · meetings by appointment

How setup runs

How we set up WhatsApp marketing

Verification and templates come first; campaigns start once both are approved.

  1. 01

    Use cases and numbers

    We list what WhatsApp should do for you, which number to use and who will reply.

  2. 02

    Verification and onboarding

    Meta business verification, provider or Cloud API onboarding and display name approval.

  3. 03

    Templates and opt-ins

    Templates are written and submitted, and opt-in points are added to your site, forms and ads.

  4. 04

    Bot and inbox setup

    Menus, FAQ answers, hand-over rules, labels and staff access are configured and tested.

  5. 05

    Integrations

    CRM, store or booking system connections are built so messages trigger and record automatically.

  6. 06

    First campaigns

    Broadcasts start with a small segment, then widen as delivery and replies are checked.

  7. 07

    Monthly review

    Opt-outs, quality rating, bot hand-overs and clicks are reviewed and flows improved.

Cost factors

What decides the cost of WhatsApp marketing?

Three costs are involved: our fee, the provider's fee and Meta's messaging charges. These inputs set ours.

Setup scope

A single number with a few templates is quicker to set up than several numbers, brands or departments.

Chatbot depth

A simple FAQ menu takes less time than a bot that books appointments, checks orders or qualifies leads.

Integrations

Connecting your CRM, store or booking software adds development and testing time.

Campaigns per month

The number of broadcasts, segments and designed creatives we manage each month.

Inbox support

Whether we only set up the inbox or also train and support your agents.

Meta and provider charges

WhatsApp charges by message category and the provider charges its own fee; both are paid by you directly.

The estimate is free. After a short call we send a written plan with a fixed setup fee and monthly fee, and explain Meta's and the provider's charges separately.

Get a Free Estimate
Ways to work with us

Ways to work with us on WhatsApp

Set it up once, have us run campaigns monthly, or get support for your own team.

One-time API setup project

Verification, onboarding, templates, opt-ins, bot and inbox set up and handed over.

  • Fixed setup fee
  • Templates approved
  • Handover and documentation
Ask about this model

Monthly retainer

Broadcast campaigns, new templates, bot improvements and reporting every month.

  • Agreed campaigns per month
  • Every broadcast approved by you
  • Monthly number health check
Ask about this model

Training and support

Training for your agents on the inbox and templates, plus fixes and changes when you need them.

  • Agent training
  • Template changes on request
  • Bot fixes
Ask about this model
App or API

WhatsApp Business app vs the Business API

The free app is fine for many small businesses. This is when each makes sense.

WhatsApp Business API (managed)Free WhatsApp Business app
Fit to your volume Large opted-in lists and many daily chats A small number of chats on one phone
Upfront cost Setup fee, provider fee and Meta's message charges Free to use
Time to start Usually one to two weeks with approvals Minutes
Integrations Bots, CRM, store and booking system Catalog, labels and quick replies only
Team access Several agents on one number Limited linked devices
Ownership Number, account and data in your business name Tied to the phone and SIM
Best for Businesses sending campaigns or handling many conversations Shops and professionals with personal, low-volume chat
Tools and platforms

Tools we use for WhatsApp

Official Meta tools only, connected to the systems you already use.

WhatsApp platform

Numbers, templates, quality rating and verification.

  • WhatsApp Business API
  • WhatsApp Cloud API
  • WhatsApp Manager
  • Meta Business Suite

Automation and chatbots

Menus, forms inside the chat and triggers.

  • WhatsApp Flows
  • Interactive buttons and lists
  • Webhooks

CRM and integrations

Leads, orders and bookings synced both ways.

  • HubSpot
  • Zoho CRM
  • Salesforce
  • Google Sheets
  • Your own software

Ads platforms

Ads that open a chat directly, with spend billed through us.

  • Click-to-WhatsApp ads
  • Meta Ads Manager

Analytics and tracking

Delivery, reads, clicks and visits from chats.

  • WhatsApp Manager insights
  • UTM links
  • Google Analytics 4
Why work with us

Why businesses choose Light Animation for WhatsApp

Setup done properly, so your number stays healthy.

Setup scope in writing

Numbers, templates, bot flows and integrations are listed before work starts.

Official tools only

No unofficial bulk senders, which are the usual reason numbers get banned.

Developers and designers together

Integrations are built by our developers and broadcast creatives by our designers.

Customer data handled carefully

An NDA can be signed before we see your customer lists or chats.

Consent first

Opt-ins are recorded and opt-outs honored, so messages stay welcome.

Your number, your account

The number and business account stay in your name with any provider you choose.

Results

Results and case study

Related case study: performance marketing campaigns

We have not published a WhatsApp marketing case study yet. The closest published work is our performance marketing case study: paid campaigns for businesses in real estate, healthcare, education, retail and other industries, set up with the same Google Analytics 4 and Tag Manager tracking we use to report WhatsApp marketing enquiries.

Read the case study
Set up WhatsApp

Tell us what WhatsApp should do for your business

Share your current setup, what you want to automate and roughly how many customers you message. We reply with a suggested setup and next steps, usually within 2 hours during studio hours.

WrittenPlan and scope
100%Accounts in your name
NDAOn request
FAQ

WhatsApp marketing FAQs

API, templates, bans, Green Tick, integrations and setup time.

Results and pricing

Fit, timelines, cost and reporting

01

What is the difference between the WhatsApp Business app and the WhatsApp Business API?

The free app runs on a phone, suits low volumes and has only basic automation such as quick replies and away messages. The Business API runs in the cloud through Meta or an approved provider, supports approved template messages to large opted-in lists, chatbots, several agents on one number and CRM integration. Businesses sending campaigns or handling many conversations need the API.
02

Will our WhatsApp number get banned for sending broadcasts?

Not if the rules are followed. We message only people who opted in, use templates approved by Meta, include an easy way to stop messages, keep frequency sensible and watch the quality rating Meta gives your number. Most bans come from unsolicited bulk messages sent through unofficial tools, which we do not use. If quality drops, we slow down and fix the cause.
03

How do you get Green Tick verification on WhatsApp?

The Green Tick, or official business account, is granted by Meta to businesses it considers notable, based on a verified business, an active API account and public evidence such as press coverage and a consistent online presence. We prepare the account and documents and submit the request. The decision is Meta's alone, so we cannot promise approval, and many businesses do well without it.
04

What are WhatsApp message templates and why do they need approval?

A template is a pre-written message, with optional media, variables and buttons, that a business uses to start a conversation or message someone outside the customer-service window. Meta reviews each template and sorts it into marketing, utility or authentication, which affects pricing. We write templates to Meta's rules so most are approved first time, and keep a library you can reuse.

Working with us

Access, ownership, reporting and NDAs

05

Can WhatsApp connect to our CRM, website or online store?

Yes. Website forms, Facebook and Instagram lead ads and chatbot conversations can trigger WhatsApp messages and create or update records in HubSpot, Zoho, Salesforce or your own system through webhooks. Order, payment and appointment updates can be sent automatically from your store or booking software once the matching utility templates are approved.
06

What can a WhatsApp chatbot handle for us?

Routine, repeated questions: opening hours, prices you have published, locations, order status, booking a slot, sending a brochure or catalog, and collecting a lead's details before passing them to sales. Bots work best with buttons and short menus rather than open conversation. Anything complex or sensitive is handed to a person in your team inbox with the chat history attached.
07

How long does WhatsApp Business API setup take?

Usually one to two weeks for business verification, number registration, provider onboarding, the first templates and opt-in points on your website or ads. Chatbots and CRM integration can add another week or two depending on complexity. Broadcast campaigns can begin as soon as templates are approved and you have an opted-in list.
08

How do customers opt in to WhatsApp messages?

Opt-in must be clear and specific to WhatsApp. Common points are a checkbox on your website form or checkout, a click-to-WhatsApp ad, a QR code in your store, or a customer messaging you first. We word each opt-in so people know what they will receive, record when and where they agreed, and make stopping messages as easy as replying with a word.

Still have a question?

Tell us about your goals and channels and we will answer with a recommended plan and next steps.

Contact the studio

Get in touch

Our studio is in Jaipur and we work with businesses across India and abroad. Send a brief and you will usually hear back within 2 hours during studio hours. An NDA is available on request.

Our office

353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019

Call or WhatsApp

+91 9887007774

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