LinkedIn marketing | India & USA

LinkedIn Marketing Services for B2B Companies

Be known by the people who sign off before the sales call.

We run LinkedIn for companies that sell to other businesses: company page content, posts for founders and leaders, document carousels and video, and LinkedIn ads with lead gen forms connected to your CRM.

  • Every leader post approved
  • Ad account in your name
  • NDA on request
  • 9 Services included
  • 7 Steps from discovery to handover
  • 2 Markets: India and the USA
  • 100% Accounts and data in your name
  • NDA Available on request

Our trusted clients

The short answer

What do LinkedIn marketing services cover?

LinkedIn marketing services help a B2B company reach and convince buyers on LinkedIn through two connected sides: organic content on the company page and on founder or leadership profiles, and paid campaigns in LinkedIn Campaign Manager targeted by job title, industry, company size or a list of named accounts, often with lead gen forms.

It suits software and IT services firms, consultancies, manufacturers, logistics providers, staffing firms and professional services whose deals involve several decision makers and a sales conversation. On LinkedIn, buyers check who you are before they reply to a proposal.

We write content from real conversations with your team, so posts carry experience instead of generic advice, design carousels and short explainers that make complex offers clear, and connect paid lead forms to your CRM so sales can follow up quickly.

LinkedIn Marketing is one of the services we run as a digital marketing company in India, planned together with our other channels so each one supports the rest.

  • Reach buyers by role and company
  • Leaders seen as credible experts
  • Complex offers explained visually
  • Leads delivered to your CRM
What we do on LinkedIn

B2B LinkedIn marketing services

Organic and paid LinkedIn work for companies with a defined buyer.

View all services

Company page setup and content

Page details, banner, showcase pages where useful, and a monthly calendar of posts about your work, team and expertise.

Founder and leadership posts

Ghostwritten posts from short monthly interviews with your leaders, drafted in their voice and approved by them before publishing.

Document carousels

PDF carousels that walk through a process, checklist or point of view, written and designed by our team.

Video and animated explainers

Short product explainers, animated data posts and talking-head edits produced by our designers and animators.

Profile optimization for leaders

Headlines, about sections, featured links and banners for the people your buyers will look up.

LinkedIn ads management

Sponsored Content, Document Ads, Thought Leader Ads and Conversation Ads in Campaign Manager, with spend billed through us.

Account-based targeting

Company lists and job titles combined so ads reach the right people inside the accounts you want to win.

Lead gen forms and CRM sync

LinkedIn lead gen forms connected to HubSpot, Zoho, Salesforce or a sheet, with the campaign source attached.

Lead generation

Reporting with sales feedback

Monthly page and post results, weekly ad numbers, and a check with your sales team on which leads became conversations.

Where we work

LinkedIn marketing for India and the USA

We work from Jaipur with B2B companies across India and abroad.

B2B companies in India

For Indian firms selling across the country or exporting, we target buyers by city, industry and role, and write in the plain business English your buyers expect.

  • Targeting by city, industry and role
  • Content for domestic and export buyers
  • GST invoicing
Marketing services in India

Companies selling in the USA

For US companies, or Indian firms selling to US buyers, we build campaigns for US titles and company lists and schedule posts for US working hours.

  • US title and account targeting
  • Posts timed for US mornings
  • Reviews by appointment
Marketing for US companies
Working hours
Working hours on one clock (IST)
US Eastern business day
9:00 AM – 6:00 PM ET = 7:30 PM – 4:30 AM IST

Times use US Eastern Standard Time (UTC−5). During US daylight saving the US day starts one hour earlier in IST.

Jaipur

LinkedIn Ads in Jaipur

Many Jaipur B2B companies, such as exporters of textiles, gems and handicrafts, manufacturers in Sitapura and VKIA, IT firms and education providers, sell to buyers outside Rajasthan, which makes LinkedIn the right channel. From our office in Jaipur, Rajasthan 302019, where we have worked since 2010, we meet founders and sales teams in person to set up company pages, founder profiles and LinkedIn Ads aimed at the job titles and industries you sell to. We run the same LinkedIn programmes for B2B companies across India and in the USA.

Jaipur office: 353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019 · meetings by appointment

How we work

How our LinkedIn marketing runs

Start with who you sell to, then build content and campaigns for those people only.

  1. 01

    Ideal buyer profile

    We agree the industries, company sizes, job titles and regions you sell to, and any named target accounts.

  2. 02

    Page and profile fixes

    Company page and leader profiles are updated so a prospect who looks you up finds a clear offer.

  3. 03

    Leader interviews

    Short monthly calls with each leader collect stories, opinions and lessons for their posts.

  4. 04

    Content calendar

    Company and leader posts, carousels and videos for the month are drafted and approved.

  5. 05

    Campaign setup

    Insight Tag, conversion tracking, audiences, lead gen forms and CRM sync are set up before ads run.

  6. 06

    Publish and run ads

    Content is published on schedule and ads run with weekly checks on spend, leads and audience quality.

  7. 07

    Review with sales

    Each month we ask your sales team which leads were real, and tighten targeting and topics.

Cost factors

What decides the cost of LinkedIn marketing?

Fees depend on how many voices you publish and whether ads are in scope.

Number of leader profiles

Each founder or executive needs interviews, drafting and approvals, so every extra voice adds time.

Company page volume

The number of posts, carousels and videos per month on the company page.

Video and animation

Animated explainers and edited video take longer than static posts or carousels.

Ads in scope

Campaign management, lead forms and testing are charged as a share of ad spend, separate from content work.

CRM and tracking setup

Connecting lead forms to your CRM and setting conversion tracking adds one-time setup work.

Review and approval steps

Legal or compliance review of posts in regulated sectors adds time each month.

The estimate is free. Page and content work is a fixed monthly fee. When LinkedIn ads run: Our management fee is 20% of monthly ad spend for budgets up to ₹50,000 and 15% for budgets above ₹1,00,000; budgets in between are quoted in your plan. Ad spend and our fee are billed together on one invoice, with 18% GST on both.

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Ways to work with us

Ways to work with us on LinkedIn

Fix the foundations, hand over the monthly work, or train your leaders to write.

One-time audit and setup project

A company page and leader profile audit, fixes, post templates and a written content plan.

  • Page and profile fixes
  • Carousel templates
  • Ideal buyer profile document
Ask about this model

Monthly retainer

Company and leader content, carousels, video and, if chosen, LinkedIn ads managed every month.

  • Fixed monthly scope
  • Every post approved
  • Monthly report and sales check
Ask about this model

Training and support

Workshops for leaders who want to write their own posts, with editing and design help afterward.

  • Writing workshop
  • Post editing on request
  • Campaign Manager walkthrough
Ask about this model
Agency or in-house

LinkedIn agency vs handling LinkedIn in-house

Some leaders write brilliantly themselves. This is a fair view of both options.

Managed by our teamHandled in-house
Fit to your voice Drafted from interviews, approved by each leader Fully in the leader's own words, when they find time
Upfront cost A monthly fee, and a share of ad spend when ads run Leaders' and marketers' time
Time to start First calendar within the first weeks Immediate, but often stops after a busy month
Design and video Carousels and explainers made by our studio Usually text posts and phone video
Ownership Page, profiles and ad account stay yours Same
Best for Teams that want steady output and ads run properly Leaders who enjoy writing and post regularly
Tools and platforms

Tools we use for LinkedIn

LinkedIn's own tools for publishing and ads, connected to your CRM.

Social media tools

Publishing and results for company pages and profiles.

  • LinkedIn page admin
  • LinkedIn post scheduling
  • LinkedIn page analytics

Ads platforms

Targeted campaigns, account lists and in-platform forms.

  • LinkedIn Campaign Manager
  • Lead gen forms
  • Matched audiences

Analytics and tracking

Conversions and site visits from LinkedIn.

  • LinkedIn Insight Tag
  • Google Analytics 4
  • Google Tag Manager

CRM and integrations

Lead forms delivered to where your sales team works.

  • HubSpot
  • Zoho CRM
  • Salesforce
  • Google Sheets

Design and video

Carousels, banners and explainers.

  • Figma
  • Adobe Illustrator
  • After Effects
  • Premiere Pro
Who it is for

B2B sectors we run LinkedIn for

LinkedIn works best when your buyer has a job title you can name.

Why work with us

Why B2B teams choose Light Animation for LinkedIn

Reasons that matter to B2B marketers and founders.

Clear written scope

Leaders, posts, carousels and campaigns are listed in the plan, so you know what each month delivers.

Connected to your CRM

Lead forms arrive in HubSpot, Zoho, Salesforce or your own system, not in a download folder.

Writers, designers and animators

One team writes the posts and designs the carousels and explainers that go with them.

Confidential by default

An NDA can be signed before we hear about pipeline, pricing or product plans.

Nothing posted without sign-off

No post goes out under a person's name until that person approves it.

Measured with your sales team

We judge leads by what your sales team says about them, not just by form counts.

Results

Results and case study

Social media creative campaign for a lifestyle brand

For a lifestyle brand in Bengaluru we produced Instagram carousels, micro-animations and Meta Ads creatives in 2025, planned as one campaign around return on ad spend and community growth, so that the ads and the organic feed looked like the same brand.

Read the case study
Plan your LinkedIn

Tell us who you sell to on LinkedIn

Send your company page, the roles and industries you target and whether leader profiles are in scope. We reply with questions and a suggested plan, usually within 2 hours during studio hours.

WrittenPlan and scope
100%Accounts in your name
NDAOn request
FAQ

LinkedIn marketing FAQs

Leader posts, ads, lead forms, timelines and reporting.

Results and pricing

Fit, timelines, cost and reporting

01

Will you write LinkedIn posts for our founder or CEO?

Yes. We hold a short interview with the leader each month, draft posts in their voice from their own experience and opinions, and they approve every post before it goes out. Nothing is published under a personal name without sign-off. Leaders who prefer to write can send rough notes or voice memos, and we edit, structure and design them.
02

Why do LinkedIn ads cost more per click than other platforms?

LinkedIn charges more because its targeting uses professional data: job title, seniority, function, company and industry. For a B2B offer with a high contract value, reaching the right decision maker can be worth more than many cheaper clicks from a general audience. We help you judge this against your deal size before recommending a budget, which you pay directly to LinkedIn.
03

What is account-based marketing on LinkedIn?

Account-based marketing means choosing specific companies you want as clients and showing content and ads only to relevant people inside them. On LinkedIn this is done by uploading a company list as a matched audience and adding job titles or functions on top. It suits firms with a clear target list and a sales team ready to follow up on engagement.
04

How do LinkedIn lead gen forms reach our sales team?

LinkedIn lead gen forms open inside LinkedIn with the person's profile details filled in, which makes them quick to submit. We connect the forms to your CRM, such as HubSpot, Zoho or Salesforce, or to a Google Sheet and email alert, so each lead arrives with the campaign name attached and your team can follow up the same day.

Working with us

Access, ownership, reporting and NDAs

05

How long does LinkedIn marketing take to produce B2B leads?

Organic content builds trust over months and rarely produces leads in the first weeks, although it makes prospects warmer when sales reaches out. Paid lead gen campaigns can bring inquiries within the first few weeks, with volume and cost depending on budget, offer and how narrow the audience is. Most clients run both, with organic posts supporting the paid campaigns.
06

Should we post from the company page or from personal profiles?

Both, for different jobs. People tend to engage more with posts from individuals, so founders and leaders carry most of the reach and trust. The company page holds the official record: services, hiring, announcements and proof of work, and it is where ads run from. We usually plan leader posts as the main channel and the page as the reference people check.
07

How is LinkedIn marketing different from your lead generation service?

LinkedIn marketing manages one platform: your company page, leader profiles, content and LinkedIn ads. Lead generation builds the whole pipeline across channels, including landing pages, forms, follow-up sequences, WhatsApp and CRM automation. If LinkedIn is your main B2B channel, start here. If you need inquiries from several sources handled in one system, the lead generation service fits better.
08

How do you report LinkedIn results?

A monthly report covers company page followers, post impressions and engagement, and leader post results where shared. Paid campaigns get a weekly summary of spend, leads and cost per lead by campaign and audience. Each month we also ask your sales team which leads turned into real conversations, so targeting and topics can be tightened from actual sales feedback.

Still have a question?

Tell us about your goals and channels and we will answer with a recommended plan and next steps.

Contact the studio

Get in touch

Our studio is in Jaipur and we work with businesses across India and abroad. Send a brief and you will usually hear back within 2 hours during studio hours. An NDA is available on request.

Our office

353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019

Call or WhatsApp

+91 9887007774

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