Collateral design for India & USA

Marketing Collateral Design in India

Sales material that explains your offer when you are not in the room.

We design company brochures, product catalogs, flyers, sales sheets and sales kits, structured so a prospect can read them alone, and deliver print-ready and screen versions with editable source files.

  • Content outlined before layout
  • Print and screen versions
  • Source files handed over
  • 9 Services included
  • 7 Steps from discovery to handover
  • 2 Markets: India and the USA
  • 100% Editable source files
  • NDA Available on request

Our trusted clients

The short answer

What is marketing collateral design?

Marketing collateral design is the layout of printed and PDF sales material: company brochures, product catalogs, flyers, sales sheets, one-pagers and sales kits. Each piece has to explain the offer on its own, after the meeting or at an exhibition stand, so the content order matters as much as the look.

Collateral is for sales teams, distributors and front desks that hand something over or send a PDF after a call. Common problems are catalogs that are out of date the week they are printed, brochures that list everything and explain nothing, and PDFs too heavy to send on WhatsApp.

We outline the content first, then lay it out on master pages in InDesign so updates are edits rather than redesigns. Collateral works best on top of an existing identity; if you do not have one yet, start with brand identity design, and for ongoing smaller pieces see graphic design support.

Marketing collateral design is one of our design and creative services, so your logo, print, packaging, website and social posts can come from one team and share one look.

  • Reading order planned for the buyer
  • Catalogs that are easy to update
  • Light PDFs for email and WhatsApp
  • Files checked for your printer
What we design

Marketing collateral we design

Printed, digital or both, designed to match your brand.

View all services

Company brochures

Who you are, what you do and why it matters, in a sequence a first-time reader can follow in a few minutes.

Product catalogs

Catalogs built on master pages and styles from your product spreadsheet, so new items and price changes are quick to add.

Flyers and leaflets

Single-page and folded pieces for launches, offers, events and door-to-door distribution.

Sales sheets and one-pagers

One product or service per page, with the problem, the benefit, key specifications and the next step.

Sales kits and leave-behinds

Folders, inserts and leave-behind decks that work together for a sales meeting.

Presentation design

Exhibition material

Stall backdrops, standees, brochures and giveaways prepared to the organizer's sizes and deadlines.

Digital PDF editions

Compressed, clickable PDFs light enough for email and WhatsApp, with links to your website and contact details.

Editable templates

Key pages set up as templates in InDesign, PowerPoint or Canva so your team can make routine updates.

Print coordination

Paper, finish and proof checks with your printer, or printers we suggest, before the run is approved.

Where we work

Collateral design for businesses in India and the USA

Our studio is in Jaipur. Content, layouts and proofs move online, so location rarely matters.

Businesses in India

We design collateral for manufacturers, distributors, developers, clinics and schools across India, in English, Hindi or both, with files prepared to the specifications of Indian printers. Invoices carry GST.

  • English, Hindi or bilingual
  • Files for local printers
  • GST invoicing
Design services across India

Businesses in the USA

For US clients we work remotely, set documents up in US Letter and US print sizes, and review layouts on calls scheduled by appointment. Files go to your printer directly or to a folder in your name.

  • US Letter and US print sizes
  • Reviews by appointment
  • Files sent to your printer
Design for US companies
Working hours
Working hours on one clock (IST)
US Eastern business day
9:00 AM – 6:00 PM ET = 7:30 PM – 4:30 AM IST

Times use US Eastern Standard Time (UTC−5). During US daylight saving the US day starts one hour earlier in IST.

Jaipur

Marketing Collateral Design in Jaipur

Jaipur exporters, manufacturers and real estate developers rely on brochures, catalogues and sales kits, often for trade fairs and buyer visits. Our studio has been in Jaipur, Rajasthan 302019, since 2010, so local clients can review page layouts on printed proofs with us, compare paper and finish samples and approve colours before the full print run. We prepare print-ready files for your press, whether it is in Jaipur or anywhere else. Companies across India and in the USA receive the same print and PDF editions, with reviews held online.

Jaipur office: 353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019 · meetings by appointment

How it runs

How we design brochures and catalogs

Content first, layout second, print last.

  1. 01

    Brief and content check

    We review your text, product data, photos and brand files, and tell you early what is missing.

  2. 02

    Content outline

    The order of pages and sections is agreed so the offer, the proof and the next step appear where a reader needs them.

  3. 03

    Layout concepts

    Two sample spreads show the design direction before every page is laid out.

  4. 04

    Full layout and images

    All pages are designed, photos retouched in Photoshop, and diagrams or icons drawn in Illustrator.

  5. 05

    Review and proofreading

    You check text, prices and specifications on a PDF proof, and corrections are made in the included rounds.

  6. 06

    Prepress and printer proof

    Files are checked for bleed, color and resolution to the printer's specification, and the printed proof is reviewed.

  7. 07

    Handover

    Print PDFs, screen PDFs and packaged source files are delivered after final payment.

Cost factors

What decides the cost of collateral design?

Collateral is quoted per piece after a short brief. These are the inputs behind the quote.

Page count

A two-page sales sheet is a small job; a catalog with many pages is a project.

Product data

The number of items, specifications and prices to lay out, and how clean the source spreadsheet is.

Images

Whether photos are ready to use, need retouching or cut-outs, or must be sourced.

Copywriting

Laying out your final text is quicker than writing or editing the content for you.

Print finish and format

Die-cuts, folds, special finishes and unusual sizes add design and prepress work.

Versions and languages

Regional, language or distributor versions of the same piece add time.

The estimate is free. After a short brief you receive a fixed price per piece, paid as an advance to start and the balance on sign-off. Printing is billed by the printer.

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Ways to work with us

Ways to order collateral design

One brochure, a full sales kit, or regular updates to a catalog.

Per-piece project

A brochure, catalog or sales kit designed as a fixed-price project with a delivery date.

  • Pages and pieces agreed in writing
  • Fixed price per piece
  • Printer proof included
Ask about this model

Monthly retainer for updates

For catalogs and price lists that change often, or teams that need new flyers and sales sheets every month.

  • Catalog and price updates
  • New pieces in the same style
  • Monthly planning call
Ask about this model

Print support

Help with printer quotes, paper and finish choices, and proof checks, even for files designed elsewhere.

  • Prepress file checks
  • Proof review with your printer
  • Quoted per task
Ask about this model
Custom or template

Custom collateral design vs ready-made templates

Templates are fine for a quick flyer. Larger pieces usually benefit from a layout planned around your content.

Custom collateral designReady-made template
Fit to your content Layout planned around your products and reading order Content trimmed or stretched to fit fixed boxes
Upfront cost Higher, fixed per piece Low or included in a subscription
Time to start Days to weeks, depending on pages Same day
Print readiness Checked for bleed, color and your printer's specification Often needs fixing before print
Ownership Source files and rights transfer after payment Subject to the template's license
Best for Catalogs, company brochures and sales kits One-off flyers and quick notices
Tools and formats

Layout tools and print formats

Professional layout software, with editable options for your team.

Design tools

Page layout, diagrams, icons and image retouching.

  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop

Print production

Files to your printer's specification.

  • CMYK PDF with bleed and crop marks
  • Spot and special finish layers
  • Packaged InDesign files

Digital editions

Versions for email, WhatsApp and your website.

  • Compressed screen PDF
  • Clickable links
  • Page images for social

Editable templates

For routine updates by your own team.

  • InDesign templates
  • PowerPoint
  • Canva
Why work with us

Why businesses choose Light Animation for collateral

What keeps a brochure or catalog project on time and print-ready.

Fixed scope per piece

Pages, rounds and formats are agreed before work starts, with a fixed price.

InDesign masters and styles

Catalogs are built on master pages and paragraph styles, so future editions start from your files, not from zero.

Print, web and video in one studio

The same team can turn the brochure into web pages, social posts or a product video.

NDA on request

We sign a non-disclosure agreement before you share price lists, new products or dealer terms.

Content checked early

Missing photos, unclear specifications and text gaps are flagged in the first days, not at proof stage.

Printer-ready files

Prepress checks and printer proofs are part of the job, so the printed piece matches the approved design.

Recent work

Recent work

Natura Skincare: brand identity and packaging

A complete visual identity system for Natura Skincare, a premium skincare brand: logo design, botanical typography, eco-friendly luxury packaging and print collateral in a minimalist, organic style. Completed in 2025 for a client in Mumbai.

Read the case study
Plan your collateral

Tell us what your sales team hands over

Share the pieces you need, rough page counts and any current versions. We reply with questions and a quote, usually within 2 hours during studio hours.

WrittenBrief and scope
100%Source files handed over
NDAOn request
FAQ

Marketing collateral design FAQs

Timing, cost, printing, content, updates and file formats.

Projects and pricing

Fit, timelines, cost and formats

01

What counts as marketing collateral?

Any material a prospect reads on their own to understand what you offer: company brochures, product catalogs, flyers and leaflets, sales sheets, one-pagers, sales kits, exhibition handouts and the PDF you send after a call. Social posts and ads are usually treated separately as graphic or social media design, and decks presented live are presentation design.
02

How long does brochure design take, including printing?

An 8 to 16 page brochure usually takes two to three weeks from brief to approved artwork, covering the content outline, layout, a review round and prepress checks. Catalogs take longer, depending on page count and how ready the product data is. Printing time is set by the printer and is added after artwork approval.
03

What decides the price of brochure or catalog design?

The number of pages, how much product data and how many images there are, whether photos need retouching, whether we write or edit the text, special print finishes or formats, and the number of language or regional versions. Each piece gets a fixed quote after a short brief, with an advance to start and the balance on sign-off.
04

Do you print the brochures and catalogs too?

We prepare print-ready files and can coordinate with your printer on paper, finish and proofs, but the printing itself is quoted and billed by the printer. If you do not have one, we can suggest printers and help compare their quotes. Digital-only collateral skips this step and is delivered as PDFs.

Working with us

Revisions, files, rights and NDAs

05

What content do we need to provide for a catalog?

A spreadsheet of products with names, codes, specifications and prices, product photos named to match the spreadsheet, your logo and brand files, and any introduction or company text. If photos are missing or inconsistent, we tell you in the first days. Well-organized data is the biggest single factor in how fast a catalog comes together.
06

Can our own team update the catalog after you design it?

Yes. Catalogs are built on master pages and paragraph styles in InDesign and delivered as packaged files with fonts and linked images. If your team does not use InDesign, we can set up key pages as editable templates in PowerPoint or Canva, so routine price and product updates do not need a designer.
07

Which formats do we get for print, email and WhatsApp?

Print-ready CMYK PDFs with bleed and crop marks to your printer's specification, a compressed screen PDF small enough for email and WhatsApp, single-page images for social posts where useful, and the packaged InDesign source with fonts and images. Rights and source files transfer to you after the final payment.
08

Is a brochure the same as a presentation deck?

No. A brochure or catalog is read alone, so it carries the full explanation in an order a reader can follow. A presentation deck supports someone speaking, so slides carry less text and more visuals. Many sales kits need both, and we design them to match, with the deck handled through our presentation design service.

Still have a question?

Tell us what you need designed and we will answer with a recommended approach and next steps.

Contact the studio

Get in touch

Our studio is in Jaipur and we work with businesses across India and abroad. Send a brief and you will usually hear back within 2 hours during studio hours. An NDA is available on request.

Our office

353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019

Call or WhatsApp

+91 9887007774

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