CHARACTER ANIMATION STUDIO IN INDIA • SERVING CLIENTS WORLDWIDE

Character Animation Services for Brands, Education and Games

Original characters and mascots designed, rigged and animated in 2D or 3D for commercials, explainers, learning content and game assets.

  • You own the final files
  • Reviews at every milestone
  • Support after delivery
  • 15+ Years Experience
  • 4 Service lines under one roof
  • 3 Markets: India, USA and UAE
  • 100% IP transfer on every project
  • NDA Available on request

Our Trusted Clients

  • Godrej Cartini logo
  • Saras Jaipur Dairy logo
  • Plantas logo
  • Jaipur Traffic Police logo
  • Dirty Works logo
  • Godrej Locks logo
  • GUBB logo
  • KAI Japan logo
  • M Caffeine logo
  • QUBA logo
Overview

Character Animation from a studio in India

Light Animation designs and animates characters from Jaipur for consumer brands, EdTech platforms, agencies and game studios across India and abroad: mascots for campaigns, presenters for educational series, and characters for commercials and cutscenes.

We apply classical animation principles, such as anticipation, timing and squash and stretch, to modern rigs built in After Effects, Toon Boom, Maya and Blender. Facial rigs and lip-sync are set up so dialogue in any language looks natural.

Every character ships with turnaround sheets, expression charts and rig files, and the design belongs to you.

Why work with us

From character sketch to finished performance

A good character carries your message with personality. We start with concept sketches and turnaround sheets, build a 2D puppet rig in After Effects or Toon Boom, or a 3D rig in Maya or Blender, and then animate expressions, movement and lip-sync to the voiceover. The character becomes a reusable asset for 2D videos, explainers, social content and educational series, and the trademark and files are yours.

Clapperboard icon

A face for the brand

A mascot gives your company a recognisable, friendly presence across videos, social posts and even packaging.

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Reusable across campaigns

Once rigged, the character can be animated for new scripts quickly and affordably.

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Expressive, not stiff

We use classical animation principles and proper facial rigging so movement and dialogue feel natural.

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Yours to keep

Design rights, model sheets and rig files are transferred to you, so the character cannot be reused by anyone else.

Types and use cases

Types of Character Animation we produce

Common formats and what each one is used for, so you can see which fits your project.

Custom Brand Mascot Design & Turnarounds icon

Custom Brand Mascot Design & Turnarounds

Developing unique brand mascots from personality concept sketches to 360-degree turnaround model sheets and color guides.

  • Turnaround Model Sheets (Front, Side, Back)
  • Expression & Gesture Expression Sheets
  • Vector Master Files (AI, EPS, SVG)
  • Full Trademark IP Clearance Transfer
Explore Mascot Design
2D Skeletal Puppet & Bone Rigging icon

2D Skeletal Puppet & Bone Rigging

Engineering fluid 2D character rigs in After Effects and Toon Boom Harmony with automated lip-sync and limb inverse kinematics.

  • Inverse Kinematics (IK) Limbs
  • Facial Phoneme Lip-Syncing
  • Dynamic Hair & Clothing Follow-Through
  • Scalable Vector Asset Output
Explore 2D Character Rigs
3D Character Sculpting & Bone Skinning icon

3D Character Sculpting & Bone Skinning

Sculpting high-detail 3D characters with clean quad topology, organic skin weighting, and blend shape facial expressions.

  • Subdivision-Ready Quad Topology
  • Blendshape Facial Rigging
  • Organic Cloth & Hair Dynamics
  • Game & Render Engine Ready
Explore 3D Character Rigs
Expressive Facial Acting & Dialogue Lip-Sync icon

Expressive Facial Acting & Dialogue Lip-Sync

Frame-accurate phoneme lip-syncing synchronized to voiceover audio tracks with natural facial micro-expressions and eye darts.

  • Phoneme-Matched Mouth Shapes
  • Micro-Facial Eyebrow/Eye Nuances
  • Multilingual Speech Sync
  • Natural Breathing & Blink Cycles
Explore Character Acting
Commercial Character Shorts & Social Ads icon

Commercial Character Shorts & Social Ads

High-energy character-driven commercial stories for social media virality, YouTube advertising, and brand campaigns.

  • Engaging Comedic or Dramatic Timing
  • Multi-Ratio Crops (16:9, 9:16, 1:1)
  • Broadcast-Grade Sound Mixing
  • Fast Sprint Delivery Available
Explore Commercial Shorts
Game-Ready Character Rigging & Sprite Packs icon

Game-Ready Character Rigging & Sprite Packs

Optimized character models and sprite sheets with idle, walk, run, and attack animation cycles ready for Unity and Unreal Engine.

  • Low/Mid-Poly Game Topologies
  • PBR Game Engine Textures
  • Root Motion Animation Cycles
  • FBX / GLTF Export Standards
Explore Game Assets
Pricing

Character Animation packages and pricing

Published packages are a starting point. The final price depends on scope, revisions and integrations, and is fixed in writing before work starts.

ESSENTIAL PACKAGE

Starter 2D/3D Animation

₹15,000 / project

+ 18% GST

A smaller scope to start with.

  • Up to 30 Seconds Duration
  • Scriptwriting & Storyboard Support
  • 1080p HD Video Export
  • Full Commercial IP Rights
MOST POPULAR

RECOMMENDED CHOICE

Professional Explainer Suite

₹35,000 / project

+ 18% GST

The plan most clients choose for a complete project.

  • Up to 60 Seconds Duration
  • Custom Character Rigging & Vector Art
  • Studio Voiceover & Sound Effects
  • 4K Ultra HD Master Render
  • 2 Round Revisions Included

ESSENTIAL PACKAGE

Enterprise CGI Production

₹75,000 / project

+ 18% GST

A smaller scope to start with.

  • Up to 120 Seconds Photorealistic CGI
  • CAD File Conversion & 3D Lighting
  • Multi-Format Social Media Crops
  • Raw Source File Handover
  • Dedicated Project Manager

What affects the price of Character Animation

The four things we look at when scoping a quote.

Fixed before work starts
  1. Character Dimension (2D Vector vs 3D CGI)

    2D skeletal puppet bone rigging vs high-poly 3D organic character sculpting, skinning, and facial blend shapes.

  2. Rigging Detail & Facial Phonemes

    Simple stylized icon gestures vs full anatomical bone rigs with eye tracking, eyebrow nuances, and dialogue lip-sync.

  3. Scene Count & Character Interactions

    Single character solo monologue vs multi-character complex interaction scenes with clothing and hair dynamics.

  4. Deliverables & Raw Rig Ownership

    Includes 100% IP rights transfer, turnaround model sheets, 4K master video exports, and raw project scene files.

Choosing a format

Bespoke Character Mascot vs. Stock Avatar Libraries

Understand why serious brands invest in proprietary character mascots rather than generic stock avatars.

100% EXCLUSIVE BRAND ASSET

Bespoke Brand Mascot IP (Light Animation)

Custom-sculpted character personality with legal trademark exclusivity, tailored specifically to your brand values and audience psychology.

Best Suited For
Consumer brands, EdTech platforms, funded startups, and companies building long-term emotional brand equity.
Standard Production Timeline
2 to 4 weeks for concept discovery, turnaround sheets, rigging, and animation.
Key Advantages
  • 100% Trademark IP Exclusivity
  • Bespoke Personality & Emotional Depth
  • Custom Brand Color & Wardrobe Rules
  • Permanent Valuable Enterprise Asset
Create Custom Mascot
ZERO BRAND DIFFERENTIATION

Generic Stock Character Libraries

Recycled clip-art avatars used by hundreds of competing companies with rigid pre-baked movements and zero emotional originality.

Best Suited For
Temporary internal presentations with zero public brand visibility.
Standard Production Timeline
1 to 2 days of generic template assembly.
Key Advantages
  • Lower Initial Build Barrier
  • Shared With Hundreds of Other Brands
  • Cannot Be Legally Trademarked
  • Inflexible Rigid Animation Movements
Discuss Mascot Strategy
Industries

Industries we work with for Character Animation

Sectors where this service is used most, and what it typically does for them.

Brand Advertising & Mascots icon

Brand Advertising & Mascots

Create iconic brand mascots that drive high emotional connection and consumer brand recall across television and digital ads.

Discuss your sector
Gaming & Interactive Entertainment icon

Gaming & Interactive Entertainment

Produce game-ready character rigs, cinematic in-game cutscenes, and promotional character trailers for gaming studios.

Discuss your sector
EdTech & Children's Media icon

EdTech & Children's Media

Design lovable, empathetic character guides that foster joyful learning and hold children's attention through lessons.

Discuss your sector
Digital Apps & UI Onboarding icon

Digital Apps & UI Onboarding

Integrate animated mascot guides that walk users through app setup, celebrations, and empty state screens.

Discuss your sector
Broadcast TV & OTT Commercials icon

Broadcast TV & OTT Commercials

Produce broadcast-grade character animated commercial spots and episodic entertainment series.

Discuss your sector
Social Media & Content Creators icon

Social Media & Content Creators

Develop animated virtual avatars, YouTube mascot hosts, and viral short-form animated comedy skits.

Discuss your sector
Selected work

Selected Character Animation projects

View All Work
Tools

Tools we use for Character Animation

The animation, 3D and editing software our team works in.

  • Adobe After Effects iconAdobe After EffectsEnterprise
  • Cinema 4D iconCinema 4DEnterprise
  • Blender 3D iconBlender 3DEnterprise
  • Toon Boom Harmony iconToon Boom HarmonyEnterprise
  • Adobe Animate iconAdobe AnimateEnterprise
  • Adobe Premiere Pro iconAdobe Premiere ProEnterprise
  • Adobe Illustrator iconAdobe IllustratorEnterprise
  • Adobe Photoshop iconAdobe PhotoshopEnterprise
  • Maya iconMayaEnterprise
  • Unreal Engine 5 iconUnreal Engine 5Enterprise
  • Redshift Render iconRedshift RenderEnterprise
  • Octane Render iconOctane RenderEnterprise
PROVEN METHODOLOGY

Character Animation Workflow

From character design model sheets and skeletal rigging to emotional performance and lip-sync acting.

  1. 01

    Character Concept & Personality

    Define character personality traits, backstory, proportions, emotional range, and style direction.

  2. 02

    Model Sheets & Turnarounds

    Design comprehensive character model sheets, expression sheets, and 360-degree turnaround guides.

  3. 03

    Skeletal Rigging & Weighting

    Build advanced skeletal bone systems, IK/FK inverse kinematics, and expressive facial blendshapes.

  4. 04

    Character Animation & Acting

    Keyframe nuanced body mechanics, weight shifts, secondary motion, and precise phoneme lip-sync.

  5. 05

    Audio Sync & Performance Review

    Synchronize acting to studio dialogue tracks, add Foley effects, and conduct revision milestones.

  6. 06

    Final Master & Asset Handover

    Render 4K animation masters and deliver all character rigs, project source files, and copyright rights.

From the blog

Guides and articles

Practical articles on costs, process and choosing a provider, written by our team.

All articles
FAQ

Character Animation questions

Costs, timelines, what to provide, revisions and ownership, answered for this service.

01

What is the process for designing a brand mascot?

We discuss the personality and audience, sketch two or three directions, refine the chosen one into a 360 degree turnaround sheet with colours and expressions, then rig the character for animation. You approve each step before the next begins.
02

Do you make both 2D and 3D characters?

Yes. 2D rigs are built in After Effects and Toon Boom Harmony for explainers and social content; 3D characters are modelled and rigged in Maya or Blender for commercials, product scenes and games.
03

How long does character design and animation take?

Design and rigging usually take one to two weeks, and a 30 to 60 second animated scene another one to two weeks. Later videos with the same character are faster because the rig already exists.
04

Can you lip-sync the character to our voiceover?

Yes. Mouth shapes and facial expressions are matched to the recorded audio in any language, including Hindi and regional languages.
05

Can you deliver characters for Unity or Unreal?

Yes. We provide game-ready models, sprite sheets and animation cycles in FBX or GLTF with sensible polygon budgets and textures.
06

How much does character animation cost?

Mascot design and rigging are quoted separately from animation; simple character scenes fit within our starter packages from ₹15,000, while a complete mascot with turnaround sheets, rig and a launch video is typically in the ₹35,000 to ₹75,000 range.
07

Do we own the character?

Yes. After final payment, the design, model sheets, rig files and commercial rights belong to your company, and you can trademark the character.
Start a project

Ready to talk about Character Animation?

Send a short brief and we will reply with questions, a recommended approach and a quote, usually within 2 hours during studio hours.

Contact the studio

Get In Touch With Our Studio

Our studio is in Jaipur and we work with businesses across India and abroad. Send a brief and you will usually hear back within 2 hours during studio hours. An NDA is available on request.

  • Studio Address

    353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019

  • Phone / WhatsApp

    +91 9887007774

INSTANT CONSULTATION

Start Your Digital Project

Discuss your vision with our senior architects & creative directors. NDA protected, 2-hour turnaround.

Free consultation

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Share a few details and our team will get back to you with a plan and an estimate.

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