Technical SEO for India and the USA

Technical SEO Services for Crawling, Indexing and Site Speed

The part of SEO that lives in the code.

We audit and fix crawl errors, indexing gaps, slow templates, broken redirects, missing schema and risky migrations, for online stores, software companies, publishers and multi-site businesses.

  • Fixes verified after release
  • Before-and-after measurements
  • NDA on request
  • 9 Services included
  • 7 Steps from discovery to handover
  • 2 Markets: India and the USA
  • 100% Accounts and data in your name
  • NDA Available on request

Our trusted clients

The short answer

What are technical SEO services?

Technical SEO services make sure search engines can reach, render and understand every page that should appear in results, and skip the ones that should not. The work covers crawling and indexing, redirects and canonical tags, site speed and Core Web Vitals, structured data, JavaScript rendering and planning for site migrations.

It matters most for sites that have grown large or complicated: online stores with filters that create thousands of URLs, software sites built on JavaScript frameworks, publishers with years of archives, and businesses about to redesign or change platforms. Problems such as orphan pages, redirect chains and accidental noindex tags do not show on screen, but they hold back every other SEO effort.

Because the studio also builds websites, our audits do not stop at a document. Developers change templates, fix redirects and add schema on the site itself, or hand precise tickets to your engineers, and every fix is checked after it goes live. Content and links are handled under our full-service SEO retainer.

Technical SEO is one of the services we run as a digital marketing company in India, planned together with our other channels so each one supports the rest.

  • Pages Google can find and index
  • Faster, more stable templates
  • Valid structured data
  • Migrations without lost traffic
What we check and fix

Technical SEO services we provide

Each finding is ranked by impact and effort, so the first fixes unblock the most pages.

View all services

Technical SEO audit

A full crawl compared with Search Console index coverage, with every issue tied to the page or template it affects.

Crawling and indexing fixes

Robots rules, XML sitemaps, noindex tags, canonical tags and parameter URLs set so the right pages get indexed.

Core Web Vitals

LCP, INP and CLS measured from lab and field data, then fixed in templates, images, fonts, scripts and caching.

Structured data

Schema for organization, products, articles, FAQs, local business and breadcrumbs, validated after release.

Site migrations

Redirect maps, staging audits and launch-day checks for redesigns, domain changes and platform moves.

Website development

Redirects and site architecture

Redirect chains removed, broken links fixed, and internal linking depth reduced so key pages are reachable.

JavaScript rendering

Checks that content loaded by React, Next.js or other frameworks is visible to Google, with fixes where it is not.

Hreflang and multi-site setup

Language and country tags validated for sites serving several markets.

International SEO services

Monitoring after release

Regular crawls and Search Console checks that catch new errors when code is deployed.

Where we work

Technical SEO for sites in India and the USA

Our team is in Jaipur and works remotely on sites hosted anywhere, for clients across India and abroad.

Sites in India

We work on sites for Indian businesses on WordPress, Shopify, custom PHP and JavaScript frameworks, and test speed on the mobile networks and mid-range phones most Indian visitors use.

  • Mobile-first speed testing
  • Work with your hosting provider
  • GST invoicing
Digital services in India

Sites in the USA

For US companies we work remotely, follow your release process and change controls, and measure speed from US locations. Review calls are scheduled by appointment.

  • Tickets in your issue tracker
  • Speed measured from the US
  • Review calls by appointment
Services for US companies
Working hours
Working hours on one clock (IST)
US Eastern business day
9:00 AM – 6:00 PM ET = 7:30 PM – 4:30 AM IST

Times use US Eastern Standard Time (UTC−5). During US daylight saving the US day starts one hour earlier in IST.

Jaipur

Technical SEO Services in Jaipur

Technical problems are easier to fix when the developer, the SEO and the site owner are in one room. Our team has been in Jaipur, Rajasthan 302019, since 2010, and for Jaipur companies we can run the crawl, Core Web Vitals and indexing review together at our office or yours, then fix the issues in the site's own code or CMS. Many Jaipur sites are slowed by heavy hotel galleries, large product catalogues or cheap shared hosting, which is often where we start. We do the same audits remotely for websites across India and in the USA.

Jaipur office: 353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019 · meetings by appointment

How an audit runs

Our technical SEO audit process

From first crawl to verified fixes, with measurements before and after.

  1. 01

    Access and scope

    We agree which domains and sections are covered and get access to Search Console, Analytics, the CMS or code repository.

  2. 02

    Crawl and data collection

    The site is crawled and compared with index coverage, server responses, sitemaps and field speed data.

  3. 03

    Prioritized findings

    Every issue is ranked by impact and effort, with the template or page it affects and the exact fix.

  4. 04

    Fixes or tickets

    Our developers make the changes on staging, or your engineers receive tickets they can act on directly.

  5. 05

    Release checks

    Each fix is tested on staging and again on the live site after deployment.

  6. 06

    Re-measure

    Crawl, index coverage and Core Web Vitals are measured again and compared with the starting point.

  7. 07

    Handover

    You receive the report, the list of changes made and the checks to repeat after future releases.

Cost factors

What decides the cost of technical SEO work?

We quote after a first crawl, so the estimate reflects the real size of the job.

Number of URLs and templates

Fixes are usually made per template, so a site with many page types takes more work than a large but uniform one.

Platform and framework

WordPress and Shopify fixes differ from custom builds and JavaScript-rendered sites, which need rendering checks.

Who implements

Implementation by our developers adds build time; tickets for your team keep our part to audit and verification.

Speed problems

Heavy themes, third-party scripts and slow hosting can need template rework rather than quick fixes.

Migration scope

Redirect mapping and checks scale with the number of URLs moving and how much the structure changes.

Ongoing monitoring

Sites that release code often benefit from monthly crawls, which add a small recurring cost.

We prepare the estimate at no charge after a short call and a first crawl, with a fixed price for the audit or migration project and a fixed monthly fee for monitoring.

Request a Technical Audit
Ways to work with us

Technical SEO engagement options

One-off audits, ongoing monitoring, or help through a migration.

Technical SEO audit project

A full audit with prioritized fixes, implemented by us or handed to your developers, then verified.

  • Fixed price after first crawl
  • Before-and-after measurements
  • Report and change list handed over
Ask about this model

Monthly monitoring retainer

Regular crawls and Search Console checks that catch regressions after each release.

  • Crawl every month
  • Alerts on new indexing errors
  • Small fixes included as agreed
Ask about this model

Migration support

Planning and launch-day help for a redesign, domain change or new platform, plus checks for several weeks after.

  • Redirect map built and tested
  • Staging audit before launch
  • Post-launch monitoring
Ask about this model
People or software

Managed technical SEO vs automated audit tools

Audit tools are useful, and we use them too. The difference is what happens after the report.

Managed technical SEOAutomated audit tool
Fit to your site Findings judged against your templates and business priorities Generic warnings, many of them low priority
Upfront cost A fixed project price A low monthly subscription
Time to start After scope and access are agreed Minutes
Fixes Made by developers or written as tickets, then verified Left to you to interpret and implement
Migrations Redirect maps, staging checks and launch monitoring Crawls before and after only
Best for Large or complex sites, migrations, persistent indexing problems Small sites with an in-house developer who knows SEO
Tools and platforms

Technical SEO tools and platforms

Crawl data is always checked against what Google itself reports.

Crawling and SEO tools

Site crawls, index coverage and how Google sees each page.

  • Screaming Frog
  • Google Search Console
  • URL Inspection

Speed and performance tracking

Lab and field data for Core Web Vitals.

  • PageSpeed Insights
  • Chrome DevTools
  • Lighthouse
  • Chrome UX Report

Structured data checks

Validating schema before and after release.

  • Rich Results Test
  • Schema Markup Validator

Analytics and tag management

Measuring the effect of fixes and auditing heavy tags.

  • Google Analytics 4
  • Google Tag Manager

Platforms we work on

Where our developers implement fixes.

  • WordPress
  • Shopify
  • Custom PHP
  • React and Next.js
Why work with us

Why choose Light Animation for technical SEO

Developers who understand SEO, not only SEO people with a crawler.

Scope fixed after the first crawl

You know the price and the list of work before anything is changed.

Standard tools, documented fixes

Every change is recorded so your team or any developer can follow it later.

We build websites too

The studio that audits your site can rework the templates, not just point at them.

NDA and code access

We sign an NDA before seeing your code and work within the access you grant.

Measured, before and after

Index coverage, crawl errors and Core Web Vitals are recorded at the start and compared at the end.

Staging first

Changes are tested on a staging copy before they reach the live site.

Results

Results and case study

Related case study: performance marketing campaigns

We have not published a technical SEO case study yet. The closest published work is our performance marketing case study: paid campaigns for businesses in real estate, healthcare, education, retail and other industries, set up with the same Google Analytics 4 and Tag Manager tracking we use to report technical SEO enquiries.

Read the case study
Check your site

Tell us what is wrong with your site

Send your website address, the platform it runs on and anything you have noticed in Search Console. We reply with questions and a suggested audit scope, usually within 2 hours during studio hours.

WrittenPlan and scope
100%Accounts in your name
NDAOn request
FAQ

Technical SEO FAQs

Audits, Core Web Vitals, indexing, platforms and migrations.

Results and pricing

Fit, timelines, cost and reporting

01

What does a technical SEO audit check?

Crawlability and index coverage, response codes and redirects, canonical tags, duplicate and thin URLs, XML sitemaps and robots rules, page speed and Core Web Vitals, mobile rendering, JavaScript-dependent content, structured data and internal linking depth, plus hreflang where relevant. You receive a prioritized list showing the impact of each issue, the fix and the page or template it affects.
02

What are Core Web Vitals and why do they matter for SEO?

Core Web Vitals are Google's measures of loading (LCP), responsiveness (INP) and visual stability (CLS). They are one signal among many in ranking, and they also affect whether visitors stay on the page. We look at both lab tests and real-user field data, fix the templates and assets that fail, and measure again after the changes are live.
03

Why are some of our pages not being indexed by Google?

Common causes are noindex tags left on by mistake, robots rules blocking pages, canonical tags pointing elsewhere, content that loads only through JavaScript, thin or near-duplicate pages Google chooses to skip, and pages with no internal links. Search Console usually shows which reason applies to each URL, and the fix follows from that diagnosis.
04

How do you protect search traffic during a website migration?

By planning before launch: a full crawl of the old site, a one-to-one redirect map, an audit of the staging site with the same checks as production, and sitemap and Search Console updates on launch day. After launch we monitor crawl errors and index coverage for several weeks and fix whatever the move surfaces.

Working with us

Access, ownership, reporting and NDAs

05

Which platforms can you do technical SEO work on?

WordPress, Shopify, custom PHP sites and JavaScript frameworks such as React and Next.js. Where we have access, we implement directly; otherwise we write tickets for your developers. On closed or hosted platforms we first check what settings and templates can be changed, so the quote covers only fixes that can actually be made.
06

How often should a site have a technical SEO review?

Sites that deploy code regularly benefit from a monthly crawl, so new errors are caught soon after a release, with a deeper audit after any redesign, platform change or large content addition. Small sites that rarely change can be checked a few times a year. A one-off audit is a sensible starting point either way.
07

Can you add structured data to our website?

Yes. We add schema for your organization, products, articles, FAQs, breadcrumbs, local business details and other types that match your content, using JSON-LD in the templates so it updates automatically. Each type is validated with Google's Rich Results Test after release. Rich results are shown at Google's discretion, so we describe them as possible, not certain.
08

Is technical SEO enough on its own to improve search traffic?

Sometimes, when the main problem is in the code: pages missing from the index, a slow site or a migration that lost traffic. If the site is technically sound but has thin pages or few links, technical work will not change much, and we will say so. In that case our full-service SEO retainer, which adds content and outreach, is the better fit.

Still have a question?

Tell us about your goals and channels and we will answer with a recommended plan and next steps.

Contact the studio

Get in touch

Our studio is in Jaipur and we work with businesses across India and abroad. Send a brief and you will usually hear back within 2 hours during studio hours. An NDA is available on request.

Our office

353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019

Call or WhatsApp

+91 9887007774

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