Content and publishing platforms
Where articles and guides are formatted and published.
- WordPress
- Shopify
- Webflow
- Custom CMS
Content your sales team can send, not just publish.
We plan, write and distribute articles, guides and case studies for software companies, healthcare providers, manufacturers, education providers and consumer brands, using your team's expertise and the questions your buyers ask before they call.
Content marketing services plan, produce and distribute useful content, such as articles, guides and case studies, that brings potential buyers to your business and helps them decide. The work runs from strategy and an editorial calendar through interviews, writing, editing and publishing to sharing each piece through search, social media, email and your sales team.
It suits businesses whose buyers research before they contact anyone: software and B2B services, healthcare, education, finance and higher-value consumer products. Most of these businesses already know the answers buyers need. What is missing is the time and process to turn that knowledge into content that is planned, published regularly and used.
Search is one channel for that content, and we plan topics against your SEO keyword map so pieces can be found. But each piece is also written to be sent: a guide a salesperson shares after a call, a case study attached to a proposal, an article cut into a LinkedIn post or a newsletter.
Content Marketing is one of the services we run as a digital marketing company in India, planned together with our other channels so each one supports the rest.
Topics from real buyer questions
Your expertise in every piece
Published and distributed, not just delivered
Measured per pieceA strategy first, then a steady flow of pieces, each with a purpose and a place to be used.
Audiences, buying questions, topics, formats and channels set out in one plan, with the gaps against competitors.
A monthly calendar of topics, target searches, formats and the expert we need on your side, approved before writing.
Researched articles that answer one question properly, written from a brief and an interview with your team.
Longer buyer guides, checklists and explainers that can be gated for leads or shared openly.
Customer stories built from interviews: the problem, what was done and what changed, approved by the customer.
Pages that explain what you offer clearly, written to match the searches they target.
Each piece cut into LinkedIn posts, newsletter sections and short scripts for your social and email channels.
Email marketing servicesTopics mapped to your keyword plan, with metadata, internal links and schema added on publishing.
Full-service SEOOlder pieces updated with current facts and better structure, so they keep earning visits.
Our team is in Jaipur and works remotely with clients across India and abroad.
We write for Indian buyers in clear English, with Hindi content where your audience reads it. Interviews with your experts run by phone or video in English or Hindi, and invoices carry GST.
For US clients we write in US English with US examples and terms, interview your experts by video at scheduled times, and publish in your CMS following your editorial standards.
Times use US Eastern Standard Time (UTC−5). During US daylight saving the US day starts one hour earlier in IST.
Good content needs real knowledge from inside the business, and that is easier to get in a conversation than over email. Our writers work from our office in Jaipur, Rajasthan 302019, where we have been since 2010, so for Jaipur businesses we can interview your team in person and turn what they know into articles, guides, case studies and video scripts. Topics follow what your buyers ask, from visitors planning a Jaipur trip to companies comparing suppliers. We write content the same way for businesses across India and in the USA.
Jaipur office: 353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019 · meetings by appointment
Research before writing, your expert before publishing.
We learn who your buyers are, what they ask sales and support, and what content you already have.
Topics grouped by buyer stage and channel, with the searches each one targets and the gaps against competitors.
Topics, formats, deadlines and the people we need, shared for approval before writing starts.
A short call with your subject expert gives each piece facts and examples a generic writer cannot supply.
Drafts are written, edited for clarity and structure, then checked for accuracy by your expert.
Pieces go live in your CMS with images and metadata, then are cut for social, email and sales use.
Each piece is tracked; the monthly report shows what worked and which older pieces need updating.
Volume and depth matter more than word counts.
The number of articles, guides and case studies in the calendar is the main variable.
Technical, medical or financial topics need more research and expert time than general ones.
Case studies and long guides take more interviews and editing than a standard article.
Content in English and Hindi, or for several markets, needs writing and checking in each.
Custom graphics, infographics or designed PDFs add design time to each piece.
Repurposing for LinkedIn, email and sales decks adds work beyond publishing on your site.
We prepare the content plan and estimate at no charge. After a short call you receive a written scope with a fixed monthly fee for the agreed calendar or a fixed price for a one-off project.
Get a Free Content PlanA strategy on its own, an ongoing calendar, or support for your own writers.
A one-off strategy, topic map and first calendar your team can run with, or that we deliver for you.
Fixed price agreed upfrontTopic map and calendarBriefs for the first pieces
A steady calendar of articles, guides and case studies, written, published and distributed every month.
Calendar approved each monthPublishing in your CMSReport per piece
For in-house writers: briefs, editing, SEO checks and feedback, so their pieces are ready to publish.
Briefs and outlinesEditing and fact-check roundsTraining on search-led writingGood freelancers can write well. The difference is usually strategy, process and distribution.
 Content marketing agency |  Freelance writers | |
|---|---|---|
 Fit to your buyers |
Topics come from a strategy and your buyer questions | Topics usually come from you |
 Upfront cost |
A fixed monthly fee for the calendar | Lower, paid per piece |
 Time to start |
Strategy first, then the first pieces | Writing can start straight away |
| Skills covered | Strategy, writing, editing, SEO, design and publishing | Mainly writing; the rest is managed by you |
 Ownership |
All content belongs to you on delivery | Depends on each agreement |
 Best for |
Businesses that want a running program without managing it | Teams with an editor who plans and manages the work |
We publish where your audience already is and measure in your own accounts.
Where articles and guides are formatted and published.
Topic demand, search intent and performance per piece.
Visits, engagement and leads from each piece.
Sharing posts and short versions of each piece.
Sending new content to subscribers and customers.
Sectors where buyers read before they decide.
Use-case guides, comparisons, feature explainers and customer stories.
SaaS and software
Patient guides and treatment explainers checked by your clinicians.
Healthcare
Plain explanations of products, rules and choices, reviewed for accuracy.
Finance and insurance
Course guides, career articles and admission content for students and parents.
Education
Application notes, buyer guides and case studies for procurement teams.
Manufacturing and B2B
Buying guides, product comparisons and category content.
E-commerce and consumer brandsHow we make content that gets used.
You see every topic, format and deadline before writing starts each month.
Search Console and Analytics show how each piece performs, with no third-party estimates.
The same studio can design the graphics or turn a guide into an explainer video when a piece needs it.
Product plans, customer details and internal data shared in interviews stay confidential.
Nothing goes live until someone on your team has confirmed it is accurate.
Every piece, brief and calendar belongs to you, and stays on your site if you stop.
We have not published a content marketing case study yet. The closest published work is our performance marketing case study: paid campaigns for businesses in real estate, healthcare, education, retail and other industries, set up with the same Google Analytics 4 and Tag Manager tracking we use to report content marketing enquiries.
Read the case studyShare your website, the questions your sales team hears most and any content you already have. We reply with questions and a suggested first calendar, usually within 2 hours during studio hours.
Formats, topics, accuracy, ownership and measurement.
Results and pricing
Fit, timelines, cost and reporting
Working with us
Access, ownership, reporting and NDAs
Still have a question?
Tell us about your goals and channels and we will answer with a recommended plan and next steps.
Our studio is in Jaipur and we work with businesses across India and abroad. Send a brief and you will usually hear back within 2 hours during studio hours. An NDA is available on request.
353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019
Discuss your vision with our senior architects & creative directors. NDA protected, 2-hour turnaround.
