Google Ads | India & USA

Google Ads Management Services in India

Paid search and video run inside your own Google Ads account.

We plan, build and manage Search, Performance Max, Shopping, Display and YouTube campaigns for businesses that want inquiries and sales from people already looking for what they sell.

  • Tracking tested before launch
  • Account in your name
  • NDA on request
  • 9 Services included
  • 7 Steps from discovery to handover
  • 2 Markets: India and the USA
  • 100% Accounts and data in your name
  • NDA Available on request

Our trusted clients

The short answer

What is Google Ads management?

Google Ads management is the ongoing work of running your campaigns inside Google Ads: choosing keywords, structuring campaigns by intent, writing ads, setting bids and budgets, blocking wasted searches and tracking which clicks turn into inquiries or sales. It covers Search, Performance Max, Shopping, Display and YouTube campaigns, all reported from your own account.

It suits businesses that already have demand on Google: people searching for a service, a product or a local provider. Many run ads themselves for a while, then find that broad keywords, missing negatives and untested tracking spend money without showing what came back.

With managed campaigns, every conversion is defined and tested in Tag Manager and Google Analytics 4 first, search terms are reviewed every week, and changes to bids, ads and budgets are written up in a plain report, so you can see what was done and why.

Google Ads is one of the services we run as a digital marketing company in India, planned together with our other channels so each one supports the rest.

  • Ads shown to people already searching
  • Conversions tracked from the first day
  • Wasted searches blocked every week
  • Every change explained in the report
What we manage

Google Ads services we provide

Campaign types inside Google Ads, plus the tracking and reporting that make them measurable.

View all services

Search campaigns

Keyword research, campaigns grouped by intent, responsive search ads, sitelinks, callouts and call assets, with match types chosen keyword by keyword.

Performance Max

Asset groups, audience signals and feed or URL settings for goal-based campaigns, added once the account has conversion data to learn from.

Shopping and Merchant Center

Product feed setup and fixes in Google Merchant Center, product groups, custom labels and Shopping campaigns for online stores.

Display and remarketing

Banner and responsive display ads shown to past visitors and chosen audiences, with frequency caps and placement exclusions.

YouTube video campaigns

In-stream, in-feed and Shorts placements with audience targeting. Our studio can produce the video ads as well.

YouTube marketing

Conversion tracking

Forms, calls, WhatsApp clicks and purchases set up in Google Tag Manager and GA4, with enhanced conversions where your site allows.

Negative keywords and search terms

Negative lists built before launch and weekly search term reviews, so clicks on unrelated searches are cut early.

Ad copy and asset testing

Headlines, descriptions and images tested against each other, with weak assets replaced instead of left running.

Reports and review calls

A weekly written report on spend, conversions and changes, a Looker Studio dashboard and a monthly review call.

Where we work

Google Ads for businesses in India and the USA

Our team is in Jaipur and manages accounts remotely for clients across India and abroad.

Campaigns in India

We target by country, state, city or radius around your locations, and write ads in English or Hindi as your customers search. Ad spend and our fee are billed together on one invoice, with 18% GST on both.

  • City and radius targeting
  • English and Hindi ads
  • GST invoice for our fee
Digital marketing in India

Campaigns for the USA

For US businesses, or Indian businesses selling to US buyers, we set campaigns to US locations, time zones and spelling, and schedule review calls by appointment. Google bills the ad spend to you directly.

  • US location and schedule settings
  • Review calls by appointment
  • Account owned by your business
Marketing for US companies
Working hours
Working hours on one clock (IST)
US Eastern business day
9:00 AM – 6:00 PM ET = 7:30 PM – 4:30 AM IST

Times use US Eastern Standard Time (UTC−5). During US daylight saving the US day starts one hour earlier in IST.

Jaipur

Google Ads Agency in Jaipur

Google Ads for a Jaipur business usually means a tight radius, ads in Hindi and English, and call or WhatsApp enquiries rather than online checkouts. Our studio has been in Jaipur, Rajasthan 302019, since 2010, so we can meet you to set up Search, Performance Max and YouTube campaigns, agree the areas and hours worth paying for, and check that conversion tracking records every call and form. Tourism, coaching, property and local services are common Jaipur searches. We manage Google Ads accounts the same way for clients across India and in the USA.

Jaipur office: 353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019 · meetings by appointment

How an account runs

How we set up and manage Google Ads

Tracking comes first, then a careful launch, then weekly work on what the data shows.

  1. 01

    Goals and account review

    We agree what counts as a conversion and, if you have run ads before, review the existing account, search terms and tracking.

  2. 02

    Keyword and competitor research

    We map the searches your buyers make, check rough click costs in your market and list the terms to exclude.

  3. 03

    Tracking setup and testing

    Conversions are configured in Tag Manager, GA4 and Google Ads, then tested with real form fills and calls before launch.

  4. 04

    Campaign build

    Campaigns, ad groups, ads, assets, locations, schedules and budgets are built and shared with you for approval.

  5. 05

    Launch and learning period

    Ads go live after Google's review. The first weeks are spent reading search terms, bids and landing page behavior.

  6. 06

    Weekly optimization

    Negatives, bids, ads and budgets are adjusted each week, and Performance Max or Shopping is added when the data supports it.

  7. 07

    Monthly review

    A call goes through results, lead quality from your team, landing page notes and the plan for the next month.

Cost factors

What decides the cost of Google Ads management?

Our management fee is a percentage of your monthly ad spend; these inputs decide the budget and the work.

Campaign types

A single Search campaign is less work than Search, Performance Max, Shopping and YouTube running together.

Products, services and locations

More services, product categories or target cities mean more campaigns, ad groups and ads to manage.

Tracking setup

Basic form tracking is quicker than calls, WhatsApp, enhanced conversions and offline imports from a CRM.

Creative needs

Display banners, product images and YouTube videos made by our studio add design or video production work.

Shopping feed condition

A clean Merchant Center feed needs little work; disapproved products and missing attributes need fixing first.

Reporting and review cadence

A standard weekly report differs from custom dashboards, extra calls or reporting to several stakeholders.

The estimate is free. Our management fee is 20% of monthly ad spend for budgets up to ₹50,000 and 15% for budgets above ₹1,00,000; budgets in between are quoted in your plan. Ad spend and our fee are billed together on one invoice, with 18% GST on both.

Get a Free Estimate
Ways to work with us

Ways to work with us on Google Ads

Start with a review of what you run now, hand over the account, or keep it in-house with our help.

One-time account audit or setup project

A review of your existing Google Ads account and tracking, or a new account built and launched for your team to run.

  • Written findings and fixes
  • Tracking checked end to end
  • Fee and rate agreed in writing
Ask about this model

Monthly management retainer

We run the account week to week: search terms, bids, ads, budgets, new campaigns and reporting.

  • Weekly report and changes log
  • Monthly review call
  • Month-to-month terms
Ask about this model

Training and support

For in-house marketers: sessions on your own account, a second opinion on changes and help when something breaks.

  • Training on your live account
  • Tracking help when needed
  • Hours agreed in advance
Ask about this model
Agency or in-house

Managed Google Ads vs running it yourself

Plenty of businesses run Google Ads well on their own. This is how the two options compare.

Managed by usRun in-house
Fit to your goals Campaigns planned around the conversions you agree with us Depends on the time and experience of the person running it
Upfront cost A monthly management fee on top of ad spend No fee, but staff time and learning cost
Time to start Usually one to two weeks, including tracking Ads can start in a day, tracking often later
Tracking and integrations Tag Manager, GA4 and CRM imports set up and tested Often limited to the basic Google tag
Ownership Account, data and creatives stay in your name Account and data are yours
Ongoing effort Weekly work done for you, with a report to read Weekly reviews need someone's regular hours
Best for Businesses spending enough that wasted clicks matter Small, simple accounts with a trained person in-house
Tools and platforms

Tools we use for Google Ads

Google's own tools, used inside accounts you own.

Ads platforms

Campaign build, bulk edits and keyword research.

  • Google Ads
  • Google Ads Editor
  • Keyword Planner

Analytics and tracking

Conversions defined, tested and shared with Google Ads.

  • Google Analytics 4
  • Google Tag Manager
  • Enhanced conversions

Shopping and feeds

Product data for Shopping and Performance Max.

  • Google Merchant Center
  • Product feeds
  • Shopify or WooCommerce feed apps

Video and creative

Video ads, banners and image assets.

  • YouTube Studio
  • Google Ads asset library

Reporting

Dashboards and paid versus organic search data.

  • Looker Studio
  • Google Search Console
Why work with us

Why choose Light Animation for Google Ads

How we keep a Google Ads account honest and under control.

A written plan first

Campaigns, conversions, budget split and the fee are agreed in writing before the account changes.

Google's own tools

Google Ads, Tag Manager, GA4 and Looker Studio, so your data is in standard places any marketer can read.

Ads, creative and pages in one team

The studio that manages your campaigns also designs the banners, makes the video ads and builds landing pages.

NDA and confidentiality

We can sign a non-disclosure agreement before you share sales data, margins or campaign history.

Your account, your data

We work through access you grant. Remove it whenever you like and keep the full history.

Search terms read every week

Real searches, not just keywords, are reviewed weekly, which is where most wasted spend shows up.

Results

Results and case study

Performance marketing campaigns across industries

Paid campaigns on Google Ads and Meta Ads for businesses in real estate, healthcare, fitness, beauty, education, finance and retail, in India and abroad. Each one was built as a tracked funnel from ad to landing page to enquiry or checkout, measured on enquiries and sales rather than clicks, with budget moved to the campaigns that produced results.

Read the case study
Start with Google Ads

Tell us what you want people to find you for

Send your website, the services or products to promote, your locations and a rough monthly budget. We reply with questions and a suggested campaign plan, usually within 2 hours during studio hours.

WrittenPlan and scope
100%Accounts in your name
NDAOn request
FAQ

Google Ads management FAQs

Budgets, timelines, campaign types, tracking, ownership and contracts.

Results and pricing

Fit, timelines, cost and reporting

01

What ad budget should we start Google Ads with?

There is no fixed minimum, but the daily budget should buy enough clicks for Google to learn which searches convert. The right figure depends on click costs for your keywords and what a lead or sale is worth to you. We check rough keyword costs in your market before proposing a starting budget, and you can change it at any time. The budget is billed through us with our fee, with GST on both.
02

How soon do Google Ads campaigns bring inquiries?

Ads usually start showing within a day or two of Google's review, so clicks arrive almost at once. The first two to four weeks are a learning period in which we read search terms, adjust bids and check the landing page. What happens after that depends on budget, offer, market and page, so the proposal sets expectations instead of promising a number of leads.
03

What does the monthly Google Ads management fee cover?

Keyword and competitor research, campaign structure, ads and assets, bid strategy, negative keyword upkeep, search term reviews, conversion tracking checks, landing page suggestions, a weekly report and a monthly review call. Creative production such as display banners, product images or YouTube video ads is agreed separately in the plan, because the amount varies a lot between accounts.
04

Should we use Performance Max or Search campaigns?

For a new or small account we usually start with Search, because you can see exactly which searches trigger your ads and control them closely. Performance Max works across Search, YouTube, Display, Discover, Gmail and Maps, and does best with steady conversion data and good assets. We add it once tracking is reliable, and watch its search and placement reports so it does not spend on low-quality traffic.

Working with us

Access, ownership, reporting and NDAs

05

Can you run Google Shopping ads for our online store?

Yes. We set up or fix your Google Merchant Center account, connect the product feed from Shopify, WooCommerce or your own store, resolve disapproved products and missing attributes, and build Shopping or Performance Max campaigns grouped by category, margin or best sellers. Purchase tracking with order values is tested before launch, so reports show revenue by product group.
06

Who owns the Google Ads account and the data?

You do. Campaigns run in a Google Ads account registered to your business and billed to your payment method, linked to your own GA4 property and Tag Manager container. We work through the access you grant. If we stop working together, you remove that access and keep the full campaign history, conversion data and every ad and creative we made.
07

Can you take over a Google Ads account another agency built?

Yes. We start with an audit of structure, keywords, search terms, bids, assets and tracking, and share the findings before changing anything. Working campaigns are kept, while wasteful ones are paused or rebuilt step by step so the account does not lose its history. If the old account sits in an agency's name, we help you set up one in your own name.
08

Is there a minimum contract for Google Ads management?

No. Management runs as a monthly retainer with notice at the end of any month. We suggest allowing a few months, because the account improves as search term and conversion data builds up, but there is no long lock-in. You can also change the plan, pause campaigns or move to a training and support arrangement if your own team takes over.

Still have a question?

Tell us about your goals and channels and we will answer with a recommended plan and next steps.

Contact the studio

Get in touch

Our studio is in Jaipur and we work with businesses across India and abroad. Send a brief and you will usually hear back within 2 hours during studio hours. An NDA is available on request.

Our office

353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019

Call or WhatsApp

+91 9887007774

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