Analytics and tracking
Funnels, events and before-and-after reports.
- Google Analytics 4
- Google Tag Manager
- Looker Studio
More inquiries and orders from the visitors you already have.
We find where visitors drop off on your website, landing pages or checkout, find out why, fix it and measure the change, so traffic you already pay for produces more leads and sales.
Conversion rate optimization services find and remove the reasons visitors leave your website without inquiring, signing up or buying. The work combines funnel analysis in analytics, heatmaps and session recordings, an audit of forms, checkout, speed and mobile layout, and then fixes or A/B tests, each measured against the conversion you care about.
CRO suits businesses whose sites already get traffic, from ads, search or social, but where too few visitors take the next step. Typical causes are a form that asks too much, a checkout that surprises people with costs, a slow mobile page, or a headline that does not match the ad that brought them.
Instead of redesigning on opinion, we follow the evidence: where people drop off, where they hesitate, what they tap that is not a link. Clear problems are fixed straight away; uncertain ones are tested where traffic allows. Every paid channel benefits, including Google Ads and Meta ads, because a better page lowers the cost of each result.
Changes based on recordings, not taste
Fixes made by our own team
Tests run where traffic allows
Every change measured and reportedFrom finding the leak to fixing it and proving the fix worked.
GA4 funnels and path reports showing where visitors drop off, by page, device, traffic source and campaign.
Microsoft Clarity or Hotjar recordings and heatmaps that show where people scroll, hesitate, rage-click or give up.
A page-by-page review of messaging, calls to action, trust signals, forms, speed and mobile layout, with issues ranked by impact and effort.
Controlled tests of headlines, layouts, offers and forms on pages with enough traffic, run until they reach a clear result.
Message match with ads, clearer offers, shorter forms and stronger calls to action on campaign pages.
Landing page designFewer steps, guest checkout, clear shipping and COD information, payment options and cart recovery for online stores.
Fewer fields, better order, inline errors and field-level tracking to see which question makes people stop.
Core Web Vitals fixes, image and script cleanup, and mobile layouts that are easy to tap and read.
Headlines, benefit lines, button text and microcopy rewritten from what visitors and customers actually ask.
Our team works from Jaipur on sites for clients across India and abroad.
Indian visitors are mostly on mobile, often on slower connections, and many prefer WhatsApp, UPI or cash on delivery. We test for those habits: page weight, WhatsApp buttons, payment options and Hindi or English copy. Our invoice carries GST.
For US audiences we review trust signals, shipping and returns information, card and wallet payment flows and accessibility basics, and schedule review calls by appointment.
Times use US Eastern Standard Time (UTC−5). During US daylight saving the US day starts one hour earlier in IST.
Measure, find the cause, fix or test, then measure again.
We agree the main conversion and confirm GA4 and Tag Manager record it correctly before trusting any figure.
Analytics shows where visitors leave, split by device, source and page type.
Clarity or Hotjar is installed on your account and recordings are watched to see why people leave.
Findings become a ranked list of hypotheses, each with the evidence, the proposed change and how it will be measured.
Broken forms, slow pages and confusing calls to action are designed and fixed by our team without waiting for a test.
Where traffic allows, A/B tests run to a clear result; elsewhere we compare before-and-after periods carefully.
You get conversion rates by page and device before and after each change, and the next set of priorities.
The fee depends on how much of your site is in scope and how much we build.
One landing page is a smaller job than a full site, a multi-step lead flow or an e-commerce checkout.
A written audit for your developers costs less than us designing, building and testing the changes.
Ongoing A/B tests need setup, monitoring and analysis each month.
Changes on WordPress, Shopify or a custom site differ in effort, and some platforms limit what can be changed.
If conversions are not recorded correctly, fixing tracking comes first and adds setup work.
Small text changes differ from new layouts, illustrations or video for key pages.
We prepare the estimate at no charge. After a short discovery call you receive a written scope with a fixed fee for the audit, the project or each month of work.
Get a Free EstimateA one-off audit, an ongoing program, or support for your own team.
An evidence-based audit with ranked fixes, optionally followed by our team making the changes.
Written audit with evidenceFixes designed and built if neededFixed fee agreed upfront
An ongoing program of research, fixes and A/B tests across your key pages and funnels.
Monthly tests and fixesBefore-and-after reportingMonth-to-month terms
For in-house teams: training on GA4 funnels, Clarity or Hotjar and test design, with a second opinion on results.
Analytics and testing trainingReview of your test resultsHours agreed in advanceSometimes a redesign is the right call. This is how the two approaches compare.
 CRO program |  Full redesign | |
|---|---|---|
 Fit to the problem |
Changes the specific parts that the data shows are failing | Replaces everything, including parts that worked |
 Upfront cost |
Lower, spread over months | Higher, paid as one project |
 Time to start |
First fixes within weeks | Months before the new site launches |
| Measuring the effect | Each change measured on its own | Hard to tell which change helped or hurt |
 Ownership |
Your site, data and test results | Your new site and design files |
| Risk | Small steps that can be reversed | Results can drop after launch |
 Best for |
Sites with traffic and a sound base | Outdated platforms or brands that have changed |
Free and platform tools installed in accounts you own.
Funnels, events and before-and-after reports.
What visitors do on each page.
Core Web Vitals and mobile usability.
New layouts and variants before they are built.
Variants built and served on your site.
Sites where a small change in conversion matters to revenue.
Product pages, cart and checkout steps, shipping and payment clarity.
E-commerce stores
Pricing pages, trial sign-up and demo request forms.
SaaS and software Inquiry forms, proof and case pages, and contact paths.
B2B service firms
Course pages, fee explanations and application forms.
Education providers
Multi-step quote and application forms and document uploads.
Finance and insurance
Appointment booking flows and treatment pages.
Clinics and healthcareThe difference between a CRO report and a CRO result.
Each proposed change comes with the data behind it and how it will be measured.
GA4, Tag Manager and Microsoft Clarity in your accounts, so findings can be checked by anyone.
The team that finds the problem also designs and builds the fix, so the audit does not sit in a PDF.
We sign a non-disclosure agreement before seeing your analytics, orders or sales data.
We only run A/B tests where the traffic can produce a clear answer, and say so when it cannot.
Recording tools are set to mask form fields and personal data before they collect anything.
Send your website, the pages that matter most and your main goal, such as inquiries, sign-ups or orders. We reply with questions and a suggested audit scope, usually within 2 hours during studio hours.
Audits, testing, traffic, tools, timelines and pricing.
Results and pricing
Fit, timelines, cost and reporting
Working with us
Access, ownership, reporting and NDAs
Still have a question?
Tell us about your goals and channels and we will answer with a recommended plan and next steps.
Our studio is in Jaipur and we work with businesses across India and abroad. Send a brief and you will usually hear back within 2 hours during studio hours. An NDA is available on request.
353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019
Discuss your vision with our senior architects & creative directors. NDA protected, 2-hour turnaround.
