CRM development • India & USA

Custom CRM Software Development Company in India

Every enquiry logged, assigned and followed up.

We build CRMs for sales teams, service businesses and channel partners: lead capture, pipeline stages, reminders and the reports your managers review each week, as a web application or on Odoo CRM.

  • Pipeline mapped before we code
  • No per-seat licence fees
  • Code and data stay yours
  • 9 Modules and services
  • 7 Steps from discovery to handover
  • 2 Markets: India and the USA
  • 100% Source code in your accounts
  • NDA Available on request

Our trusted clients

The short answer

What is a custom CRM?

A custom CRM is customer relationship management software built for one company's sales and service process. It stores every lead, contact and conversation in one place, moves deals through the stages your team actually uses, reminds people when to follow up, and reports on where business comes from.

Most teams start with spreadsheets, a shared inbox and WhatsApp chats on personal phones. That works until leads go unanswered, two salespeople call the same customer, or a manager cannot tell which campaign produced last month's orders. Rented CRMs help, but their fields, stages and per-user fees often fit a different kind of business.

A CRM built for you replaces that patchwork with one record per customer. Website forms, ad leads and WhatsApp messages land in the right person's queue, follow-ups are scheduled automatically, and quotations, orders or tickets connect to the same history.

CRM Development is one part of our custom software development work: each project is scoped in writing, built in milestones and supported after launch.

  • Stages and fields match how you sell
  • Leads from every channel in one queue
  • No monthly fee for each new user
  • Connects to billing, ERP and messaging
What we build

CRM development services

Modules we build for sales and customer teams, chosen with you during scoping.

View all services

Lead capture and routing

Leads from website forms, landing pages, Meta and Google lead ads, missed calls and WhatsApp are created automatically, tagged by source and assigned by territory, product or round robin.

Sales pipeline and deal tracking

A board or list view of every open deal by stage, with expected value, next action and owner, plus rules for what must be filled in before a deal moves forward.

Follow-ups, tasks and reminders

Calls, meetings and callbacks scheduled against each lead, with reminders to the salesperson and an alert to the manager when a lead has gone quiet for too long.

Quotations and order handover

Quotes generated from your price list and templates, shared as PDF or WhatsApp links, and passed to accounts or operations as an order once the customer confirms.

Customer service and tickets

Complaints, service requests and AMC visits logged against the customer record, with assignment, status updates and a full history the next agent can read.

Partner and dealer portals

Logins for distributors, franchisees or channel partners to register leads, track their deals and see commissions without seeing each other's data.

Sales dashboards and reports

Conversion by stage, source and salesperson, follow-up compliance, and pipeline value by month, built with your managers around the figures they review.

Custom dashboard development

Mobile CRM for field sales

An Android and iOS app for reps on the road: today's visits, check-in at the customer location, notes and photos, and offline entry that syncs later.

Mobile app development

CRM migration and clean-up

Contacts, leads and history moved from Excel, Google Sheets, Zoho, HubSpot or an older CRM, with duplicates merged and the import checked with you before go-live.

Where we work

CRM software for sales teams in India and the USA

The team is based in Jaipur and works remotely with clients across India and abroad. Every CRM project follows the same written scope and milestone reviews.

Clients in India

Indian sales teams often live on WhatsApp, B2B enquiry portals and phone calls. We design the CRM around those channels, support Hindi and English labels where needed, and invoice with GST.

  • WhatsApp-first lead handling
  • Meetings online or in Jaipur by appointment
  • GST invoicing
Working with businesses in India

Clients in the USA

We build CRMs for US businesses remotely, with review calls scheduled by appointment, milestone-based delivery, and the code and database kept in accounts you control.

  • Review calls by appointment
  • Milestone-based delivery
  • Repository and hosting in your name
Working with US companies
Working hours
Working hours on one clock (IST)
US Eastern business day
9:00 AM – 6:00 PM ET = 7:30 PM – 4:30 AM IST

Times use US Eastern Standard Time (UTC−5). During US daylight saving the US day starts one hour earlier in IST.

How a CRM project runs

Our CRM development process

The core pipeline goes live first, so your team starts using it while integrations and reports follow.

  1. 01

    Sales process mapping

    We sit with your sales and service leads to list lead sources, stages, hand-offs, follow-up rules and the reports managers ask for today.

  2. 02

    Scope and field design

    You receive a written scope covering stages, fields, user roles, automations and integrations, with a milestone schedule and a fixed estimate.

  3. 03

    Screen design and prototype

    Pipeline boards, lead forms and dashboards are shared as a clickable prototype so salespeople can say what slows them down before it is built.

  4. 04

    Core CRM build

    Leads, contacts, pipeline, tasks and permissions are built first and demonstrated at the end of each sprint.

  5. 05

    Channels and integrations

    Website forms, ad lead forms, WhatsApp Business API, email, telephony and accounting are connected and tested with real sample leads.

  6. 06

    Data import and team training

    Existing contacts and open deals are imported and checked, then each role is trained on its own screens with a short written guide.

  7. 07

    Go-live and tuning

    The CRM goes live on your hosting, and during the bug-fix period we adjust rules and reports based on how the team uses it.

Pricing

What decides the cost of a custom CRM?

There is no per-user fee. The price is set by what the CRM has to do, and you receive a fixed estimate after a short discovery call.

Modules and workflows

A lead and pipeline CRM is smaller than one that also handles quotations, service tickets, AMC renewals or partner commissions.

Lead sources and channels

Each channel you connect, such as website forms, ad platforms, WhatsApp Business API, email or call tracking, adds integration and testing work.

Roles, teams and branches

Territory rules, manager hierarchies, branch-wise visibility and partner logins add permission logic that must be built and tested.

Automation rules

Auto-assignment, escalation when a lead goes quiet, scheduled messages and approval steps each need their own logic and checks.

Data migration

Clean exports from one tool are quick to import; years of spreadsheets with duplicates and mixed formats take longer to map and verify.

Mobile app and hosting

A field sales app, offline sync and the hosting setup you prefer are scoped and estimated separately.

The estimate is free. After a short discovery call you receive a written scope with a fixed price for each milestone.

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Ways to work with us

Engagement models for CRM projects

Pick how much of the CRM work you want us to own.

Fixed scope project

A complete CRM built to a written scope, from process mapping to go-live. Suits teams that know their sales process and want it in software.

  • Fixed price per milestone
  • Milestone-based payments
  • Changes quoted before work starts
Ask about this model

Dedicated developer

A developer on a monthly retainer who keeps extending your CRM: new reports, another lead source, a partner portal, working from your task list.

  • Part-time or full-time
  • Monthly retainer
  • Works in your repository and tracker
Ask about this model

Support and maintenance

Care for a CRM we built or one you already run, including Odoo CRM: fixes, backups, integration checks when a connected service changes, and small improvements.

  • Monthly retainer
  • Backups and security updates
  • Small changes at an agreed rate
Ask about this model
Build or rent

Custom CRM vs a subscription CRM

Products such as Zoho CRM and HubSpot suit many teams well. This is where each one makes sense.

Custom CRMSubscription CRM
Fit to your sales process Stages, fields and rules follow how your team sells Configurable, within the product's own structure
Upfront cost A one-time build, fixed after scoping Low; you can start on a monthly plan
Time to start Usable pipeline in a few weeks, more in phases Same day for a basic setup
Integrations Built for your website, WhatsApp, telephony and accounting Marketplace connectors, sometimes on higher plans
Ownership You own the code, database and customer data Your data sits in the vendor's system under its terms
Ongoing cost Hosting and optional maintenance; adding users costs nothing extra Per-user fees that rise as the team grows
Best for Unusual sales cycles, partner networks, or CRM tied to orders and service Standard B2B or B2C pipelines with a small team
Technology

Technologies behind our CRMs

Built as a web application or on Odoo CRM, depending on what else the business needs.

Back end

Lead rules, assignments, scheduled jobs and the API your other systems call.

  • PHP
  • Python
  • Node.js
  • Odoo CRM

Front end

Pipeline boards, lead screens and manager dashboards that stay quick with long lists.

  • React
  • Next.js

Databases

Customer records, activity history and fast search across contacts.

  • PostgreSQL
  • MySQL
  • Redis

Cloud and deployment

Hosted in your own account, with scheduled backups.

  • Docker
  • AWS
  • Your preferred cloud

Integrations

Lead sources, messaging, payments and accounting feeding one customer record.

  • WhatsApp Business API
  • Meta and Google lead forms
  • Zoho
  • HubSpot
  • Odoo
  • Razorpay
  • Email and SMS gateways
Why work with us

Why choose Light Animation for CRM development

What changes for your sales team when we build the CRM.

Scoped to how you sell

We build the stages and screens your team uses daily and leave out the menus nobody opens, so the CRM is easy to adopt.

Fits your current tools

Your website, WhatsApp number, email and accounting software keep working and feed the CRM instead of being replaced.

Salespeople test early

Your reps try the prototype and each sprint demo, so the finished CRM reflects their day rather than a manager's guess.

Your customer list stays yours

Customer data, code and documentation live in your accounts, with no export fees or vendor lock-in.

Design, code and campaigns together

The same studio designs the screens, builds the CRM and can make the landing pages and videos that bring the leads in.

Customer data treated carefully

We sign an NDA on request, work with role-based access, and use anonymized samples where possible during development.

Start a CRM project

Tell us how your team sells

Share where your leads come from, the stages a deal goes through and what your managers want to see. We reply with questions and a suggested approach, usually within 2 hours during studio hours.

FixedMilestone estimate
100%Code ownership
NDAOn request
FAQ

Custom CRM development FAQs

Cost, timelines, lead sources, migration, Odoo and ownership.

Projects and pricing

Fit, timelines, cost and technology

01

What does a custom CRM usually include?

Most of the CRMs we build start with lead and contact records, pipeline stages, tasks and follow-up reminders, activity history, user roles and a reporting dashboard. On top of that you can add website and WhatsApp lead capture, quotation templates, service tickets, partner logins or a field sales app. We choose the modules with you during scoping, so you pay only for what your team will use.
02

How long does it take to build a CRM?

A focused sales CRM with leads, pipeline, reminders and reports usually takes 6 to 10 weeks. Larger systems with partner portals, service tickets, a mobile app or ERP links take 3 to 6 months and are released in phases. The core pipeline goes live first, so your team can start working in it while the other parts are finished.
03

What affects the price of a custom CRM?

The number of modules, the lead sources and tools you want connected, how complex your roles and territories are, the automation rules, the size and condition of the data to migrate, and whether you need a mobile app. There are no per-user fees. After a short discovery call you receive a written scope with a fixed price for each milestone.
04

Can the CRM capture leads from our website, ads and WhatsApp?

Yes. Website forms, landing pages, Meta and Google lead forms and WhatsApp Business API conversations can create or update leads automatically. Each lead is tagged with its source and campaign and assigned by the rules you set, so managers can see which channel produces enquiries and which produces sales.

Working with us

Integrations, ownership, support and NDAs

05

Should we build on Odoo CRM or go fully custom?

Odoo CRM is a sensible base when you also want sales orders, invoicing or inventory in the same system, because those modules already exist and we can customize them. A fully custom web application suits unusual sales cycles, partner networks or teams that want a very simple tool. We recommend one after seeing how your team works.
06

Can you move our data from Excel, Zoho or HubSpot?

Yes. We map and import contacts, companies, open deals, notes and activity history from spreadsheets, Zoho, HubSpot or an older CRM. Duplicates are merged, phone numbers and owners are cleaned up, and you review a test import on a staging copy before anything goes live, so salespeople start with a list they trust.
07

Will our sales team get a mobile CRM app?

If your team works in the field, yes. We can build an Android and iOS app that shows the day's visits and follow-ups, records check-ins, notes and photos at the customer location, and works offline before syncing. Teams that mostly work at a desk often manage well with the responsive web version on their phones.
08

Who owns the CRM and the customer data?

You do. The code, or the Odoo customizations, the database and the documentation are yours after final payment and can be hosted on your own server or cloud account. We sign an NDA on request, and after launch you can keep us on a support retainer or hand maintenance to any developer you choose.

Still have a question?

Tell us what the software needs to do and we will answer with a recommended approach and next steps.

Contact the studio

Get in touch

Our studio is in Jaipur and we work with businesses across India and abroad. Send a brief and you will usually hear back within 2 hours during studio hours. An NDA is available on request.

Our office

353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019

Call or WhatsApp

+91 9887007774

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