Back end
Lead rules, assignments, scheduled jobs and the API your other systems call.
- PHP
- Python
- Node.js
- Odoo CRM
Every enquiry logged, assigned and followed up.
We build CRMs for sales teams, service businesses and channel partners: lead capture, pipeline stages, reminders and the reports your managers review each week, as a web application or on Odoo CRM.










A custom CRM is customer relationship management software built for one company's sales and service process. It stores every lead, contact and conversation in one place, moves deals through the stages your team actually uses, reminds people when to follow up, and reports on where business comes from.
Most teams start with spreadsheets, a shared inbox and WhatsApp chats on personal phones. That works until leads go unanswered, two salespeople call the same customer, or a manager cannot tell which campaign produced last month's orders. Rented CRMs help, but their fields, stages and per-user fees often fit a different kind of business.
A CRM built for you replaces that patchwork with one record per customer. Website forms, ad leads and WhatsApp messages land in the right person's queue, follow-ups are scheduled automatically, and quotations, orders or tickets connect to the same history.
CRM Development is one part of our custom software development work: each project is scoped in writing, built in milestones and supported after launch.
Stages and fields match how you sell
Leads from every channel in one queue
No monthly fee for each new user
Connects to billing, ERP and messagingModules we build for sales and customer teams, chosen with you during scoping.
Leads from website forms, landing pages, Meta and Google lead ads, missed calls and WhatsApp are created automatically, tagged by source and assigned by territory, product or round robin.
A board or list view of every open deal by stage, with expected value, next action and owner, plus rules for what must be filled in before a deal moves forward.
Calls, meetings and callbacks scheduled against each lead, with reminders to the salesperson and an alert to the manager when a lead has gone quiet for too long.
Quotes generated from your price list and templates, shared as PDF or WhatsApp links, and passed to accounts or operations as an order once the customer confirms.
Complaints, service requests and AMC visits logged against the customer record, with assignment, status updates and a full history the next agent can read.
Logins for distributors, franchisees or channel partners to register leads, track their deals and see commissions without seeing each other's data.
Conversion by stage, source and salesperson, follow-up compliance, and pipeline value by month, built with your managers around the figures they review.
Custom dashboard development
An Android and iOS app for reps on the road: today's visits, check-in at the customer location, notes and photos, and offline entry that syncs later.
Mobile app development
Contacts, leads and history moved from Excel, Google Sheets, Zoho, HubSpot or an older CRM, with duplicates merged and the import checked with you before go-live.
The team is based in Jaipur and works remotely with clients across India and abroad. Every CRM project follows the same written scope and milestone reviews.
Indian sales teams often live on WhatsApp, B2B enquiry portals and phone calls. We design the CRM around those channels, support Hindi and English labels where needed, and invoice with GST.
We build CRMs for US businesses remotely, with review calls scheduled by appointment, milestone-based delivery, and the code and database kept in accounts you control.
Times use US Eastern Standard Time (UTC−5). During US daylight saving the US day starts one hour earlier in IST.
The core pipeline goes live first, so your team starts using it while integrations and reports follow.
We sit with your sales and service leads to list lead sources, stages, hand-offs, follow-up rules and the reports managers ask for today.
You receive a written scope covering stages, fields, user roles, automations and integrations, with a milestone schedule and a fixed estimate.
Pipeline boards, lead forms and dashboards are shared as a clickable prototype so salespeople can say what slows them down before it is built.
Leads, contacts, pipeline, tasks and permissions are built first and demonstrated at the end of each sprint.
Website forms, ad lead forms, WhatsApp Business API, email, telephony and accounting are connected and tested with real sample leads.
Existing contacts and open deals are imported and checked, then each role is trained on its own screens with a short written guide.
The CRM goes live on your hosting, and during the bug-fix period we adjust rules and reports based on how the team uses it.
There is no per-user fee. The price is set by what the CRM has to do, and you receive a fixed estimate after a short discovery call.
A lead and pipeline CRM is smaller than one that also handles quotations, service tickets, AMC renewals or partner commissions.
Each channel you connect, such as website forms, ad platforms, WhatsApp Business API, email or call tracking, adds integration and testing work.
Territory rules, manager hierarchies, branch-wise visibility and partner logins add permission logic that must be built and tested.
Auto-assignment, escalation when a lead goes quiet, scheduled messages and approval steps each need their own logic and checks.
Clean exports from one tool are quick to import; years of spreadsheets with duplicates and mixed formats take longer to map and verify.
A field sales app, offline sync and the hosting setup you prefer are scoped and estimated separately.
The estimate is free. After a short discovery call you receive a written scope with a fixed price for each milestone.
Get a Free QuotePick how much of the CRM work you want us to own.
A complete CRM built to a written scope, from process mapping to go-live. Suits teams that know their sales process and want it in software.
A developer on a monthly retainer who keeps extending your CRM: new reports, another lead source, a partner portal, working from your task list.
Care for a CRM we built or one you already run, including Odoo CRM: fixes, backups, integration checks when a connected service changes, and small improvements.
Products such as Zoho CRM and HubSpot suit many teams well. This is where each one makes sense.
Custom CRM | Subscription CRM | |
|---|---|---|
Fit to your sales process |
Stages, fields and rules follow how your team sells | Configurable, within the product's own structure |
Upfront cost |
A one-time build, fixed after scoping | Low; you can start on a monthly plan |
Time to start |
Usable pipeline in a few weeks, more in phases | Same day for a basic setup |
Integrations |
Built for your website, WhatsApp, telephony and accounting | Marketplace connectors, sometimes on higher plans |
Ownership |
You own the code, database and customer data | Your data sits in the vendor's system under its terms |
Ongoing cost |
Hosting and optional maintenance; adding users costs nothing extra | Per-user fees that rise as the team grows |
Best for |
Unusual sales cycles, partner networks, or CRM tied to orders and service | Standard B2B or B2C pipelines with a small team |
Built as a web application or on Odoo CRM, depending on what else the business needs.
Lead rules, assignments, scheduled jobs and the API your other systems call.
Pipeline boards, lead screens and manager dashboards that stay quick with long lists.
Customer records, activity history and fast search across contacts.
Hosted in your own account, with scheduled backups.
Lead sources, messaging, payments and accounting feeding one customer record.
Businesses where enquiries come from many channels and follow-up decides the sale.
Project-wise leads, site visit scheduling, broker tracking and booking follow-up for developers and channel partners.
Real estate software
Admission enquiries, counselling calls, fee follow-ups and campaign tracking for schools, colleges and coaching institutes.
Education software
Dealer enquiries, quotations, sample requests and repeat orders, often linked to ERP for pricing and stock.
Manufacturing and B2B software
Patient enquiries, appointment follow-ups and package leads for clinics, labs and wellness centers.
Healthcare software
Loan and policy leads, document collection, agent hierarchies and renewal reminders with audit history.
Finance and insurance software
Holiday and booking enquiries, itinerary quotes and traveler follow-ups across phone, email and WhatsApp.
Travel softwareWhat changes for your sales team when we build the CRM.
We build the stages and screens your team uses daily and leave out the menus nobody opens, so the CRM is easy to adopt.
Your website, WhatsApp number, email and accounting software keep working and feed the CRM instead of being replaced.
Your reps try the prototype and each sprint demo, so the finished CRM reflects their day rather than a manager's guess.
Customer data, code and documentation live in your accounts, with no export fees or vendor lock-in.
The same studio designs the screens, builds the CRM and can make the landing pages and videos that bring the leads in.
We sign an NDA on request, work with role-based access, and use anonymized samples where possible during development.
Share where your leads come from, the stages a deal goes through and what your managers want to see. We reply with questions and a suggested approach, usually within 2 hours during studio hours.
Cost, timelines, lead sources, migration, Odoo and ownership.
Projects and pricing
Fit, timelines, cost and technology
Working with us
Integrations, ownership, support and NDAs
Still have a question?
Tell us what the software needs to do and we will answer with a recommended approach and next steps.
Our studio is in Jaipur and we work with businesses across India and abroad. Send a brief and you will usually hear back within 2 hours during studio hours. An NDA is available on request.
353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019
Discuss your vision with our senior architects & creative directors. NDA protected, 2-hour turnaround.