Ads platforms
Where the budget is spent.
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Microsoft Advertising
- YouTube
One budget, one goal, every paid channel measured the same way.
We plan and run your paid channels as one budget against a single business result, such as qualified leads, purchases or booked demos, and move spend each week to where it is working.
A performance marketing agency manages paid advertising by outcome: it agrees one business result with you, measures every channel against that result with the same tracking, and moves budget between channels such as Google, Meta and LinkedIn based on cost per result. It sits above single-channel management, deciding where money goes and why.
It suits businesses already spending on two or more paid channels, or planning to, who cannot tell which one is paying its way. Usually each platform claims credit for the same sale, conversions are counted differently, and nobody owns the decision to move money from one to another.
We fix the measurement first: one set of conversion events, consistent UTM tags, CRM data fed back to the platforms and a single weekly report. Then budgets are set by channel, reviewed weekly and scaled where results hold. Channel-level work is done by the same team, for example our Google Ads and Meta ads management.
Performance Marketing is one of the services we run as a digital marketing company in India, planned together with our other channels so each one supports the rest.
One target for every channel
Attribution you can explain
Budget moved weekly, in writing
Creative and pages planned with the mediaThe planning, measurement and budget work that sits above each ad platform.
We agree the result to buy, what it is worth to you, and the cost per result at which a channel is worth keeping.
A starting split across Google, Meta, LinkedIn and others, based on your buyers, offer and past data, with test budgets for new channels.
One set of conversion events in GA4 and Tag Manager, mirrored in each platform, with UTM rules so every visit is attributed.
GA4 attribution reports compared with platform data, and qualified leads or sales from your CRM imported back to the ad platforms.
Spend reviewed every week and moved toward channels and campaigns meeting the agreed cost per result, with reasons written down.
Budgets on proven campaigns raised in steps, new audiences and placements tested, and results watched for diminishing returns.
One testing plan for messages and offers across platforms, with ads and videos produced in our design and animation studio.
Pages designed for each campaign's offer, and conversion problems passed to our CRO work.
Conversion rate optimizationA weekly Looker Studio report with spend, results and cost per result by channel on the same conversion data, and a monthly funnel review.
We are based in Jaipur and plan campaigns for clients across India and abroad.
We plan budgets across Google, Meta, LinkedIn and WhatsApp follow-up for Indian buyers, with targeting by state, city or PIN-code areas and ads in English or Hindi. Each platform bills its spend to you; our fee invoice carries GST.
For US audiences we plan channel mix and budgets for US click costs and buying habits, follow the platforms' rules for regulated categories and hold review calls by appointment.
Times use US Eastern Standard Time (UTC−5). During US daylight saving the US day starts one hour earlier in IST.
Performance marketing is judged on leads and sales, so with Jaipur businesses we agree the target cost per enquiry face to face before any budget is spent. Our team has been based in Jaipur, Rajasthan 302019, since 2010, and can work in person with Jaipur retailers, real estate developers, education institutes and healthcare providers. Budget then moves between Google, Meta and LinkedIn based on what brings customers, and the same attribution setup in Analytics is used for our clients across India and in the USA.
Jaipur office: 353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019 · meetings by appointment
Measure first, launch in stages, then manage the budget as one pot.
We agree the result to buy, its value to you, a target cost per result and how lead quality will be judged.
Existing accounts, tracking and CRM data are reviewed to see what each channel has really produced.
GA4, Tag Manager, platform tags, UTM rules and CRM feedback are set up and tested before budgets change.
You receive a budget split by channel and a first round of ads and landing pages built for each.
Channels go live in a planned order, so each one's effect on total results can be seen.
Cost per result is compared across channels and spend is moved, raised or paused, with the reasons in the report.
We review the whole path from ad to sale with your sales team's feedback and set the next month's plan.
Our fee covers planning, management and creative, charged as a share of ad spend.
Two channels under one plan is less work than four or five with separate creative needs.
Simple form tracking is quicker than CRM feedback, offline conversion imports and long sales cycles.
Video ads, animated creatives and new pages each month add production work.
Several regions, countries or languages need separate budgets, ads and reports.
A weekly report for one owner differs from dashboards and reviews for several teams.
The estimate is free. Our management fee is 20% of monthly ad spend for budgets up to ₹50,000 and 15% for budgets above ₹1,00,000; budgets in between are quoted in your plan. Ad spend and our fee are billed together on one invoice, with 18% GST on both.
Get a Free EstimateStart with a measurement audit, hand us the full budget, or keep your team and use our help.
A one-time review of your channels, tracking and attribution, ending in a measurement fix list and a budget plan.
Tracking checked end to endWritten channel and budget planFee and rate agreed in writing
We run all paid channels, creative testing and reporting against the agreed result, week by week.
Weekly cross-channel reportMonthly funnel reviewMonth-to-month terms
For in-house teams: help setting up measurement, a second opinion on budget moves and training on attribution reports.
Attribution trainingTracking supportHours agreed in advanceSpecialist agencies per platform can work well. This is how the two set-ups compare.
 One performance team |  Separate agency per channel | |
|---|---|---|
 Fit to your goal |
Every channel judged on the same business result | Each agency reports its own platform's results |
 Upfront cost |
One fee covering planning across channels | Several fees, sometimes lower each |
| Budget decisions | Money moved between channels weekly | Hard to move budget away from an agency |
 Tracking and integrations |
One measurement setup, CRM data shared with all platforms | Often several tags counting the same sale |
 Ownership |
All accounts and data in your name | Depends on each agency's practice |
 Ongoing effort |
One report and one review call | You compare several reports yourself |
 Best for |
Two or more paid channels and a clear result to buy | One dominant channel with deep specialist needs |
Platform tools and standard analytics, all in accounts you own.
Where the budget is spent.
One set of conversions recorded on every channel.
Qualified leads and sales sent back to the platforms.
Weekly cost per result by channel on shared data.
Businesses with a clear result to measure and more than one channel to fund.
Purchases and revenue tracked across search, shopping and social campaigns.
D2C and e-commerce brands
Trials and booked demos, with pipeline data from the CRM fed back.
SaaS and software
Applications and quotes, within each platform's financial ad policies.
Finance and insurance
Admission inquiries across channels, budgeted around intake seasons.
Education
Site-visit leads from search and social, judged on sales team feedback.
Real estate
Testing channels quickly with clear stop rules before scaling.
Funded startupsHow we keep a multi-channel budget accountable.
The result, its value and the cost per result that justifies spend are written into the plan.
GA4, Tag Manager, platform tags and Looker Studio, so your data is readable by anyone you hire later.
Ads, videos and landing pages come from our studio, so a new angle can run on every channel within days.
We sign a non-disclosure agreement before you share margins, CRM data or sales figures.
If a channel is not meeting the target, the report says so and the budget moves.
Ad accounts, analytics, tags and CRM links stay yours if the engagement ends.
Paid campaigns on Google Ads and Meta Ads for businesses in real estate, healthcare, fitness, beauty, education, finance and retail, in India and abroad. Each one was built as a tracked funnel from ad to landing page to enquiry or checkout, measured on enquiries and sales rather than clicks, with budget moved to the campaigns that produced results.
Read the case studyShare your website, the channels you run now, a rough total budget and the result that matters: leads, sales or demos. We reply with questions and a first channel plan, usually within 2 hours during studio hours.
Channels, attribution, budgets, targets, reporting and contracts.
Results and pricing
Fit, timelines, cost and reporting
Working with us
Access, ownership, reporting and NDAs
Still have a question?
Tell us about your goals and channels and we will answer with a recommended plan and next steps.
Our studio is in Jaipur and we work with businesses across India and abroad. Send a brief and you will usually hear back within 2 hours during studio hours. An NDA is available on request.
353-A, New Sanganer Rd, Katewa Nagar, Sodala, Jaipur, Rajasthan 302019
Discuss your vision with our senior architects & creative directors. NDA protected, 2-hour turnaround.
