PERFORMANCE MARKETING AGENCY IN INDIA

Performance Marketing Agency in India Full-Funnel Growth & ROAS Scaling

Scale revenue and customer acquisition with data-driven performance marketing across Google Ads, Meta Ads, and programmatic channels backed by server-side attribution and strict ROAS targets.

15+
Years Experience
500+
Projects Delivered
4.9★
Client Rated
100%
IP Source Rights
GLOBAL ENTERPRISE PARTNERS

Our Trusted Clients

Partnering with Industry Leaders World-Wide

15+
Years in Business
500+
Projects Delivered
120+
Happy Clients
20+
Team Members
4.9★
Client Satisfaction
EXECUTIVE OVERVIEW

High-Performance Performance Marketing Services in India & Global Markets

Light Animation is a data-driven performance marketing and paid media agency in India, scaling high-ROAS advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, and LinkedIn from our Jaipur digital headquarters.

We engineer full-funnel acquisition systems that combine algorithmic smart bidding, high-converting motion graphic ad creatives, server-side tracking (CAPI & Enhanced Conversions), and conversion-optimized landing pages to maximize Return On Ad Spend (ROAS).

From scaling high-growth D2C e-commerce brands targeting 4.0x+ ROAS to acquiring high-ticket B2B enterprise leads, we provide transparent real-time revenue dashboards, continuous A/B split-testing, and zero wasted ad spend.

Enterprise Delivery Standards

Targeting 4.0x+ ROAS

Data-driven audience segmentation and media buying engineered for profitable unit economics.

In-House Motion Creatives

High-velocity video ad hooks, motion graphics, and carousel creatives produced in our studio.

Server-Side Tagging (CAPI)

First-party conversion tracking bypassing iOS privacy blocks for accurate attribution.

Zero Hidden Markups

Transparent flat management retainers with 100% client account and data ownership.

Headquarters: Jaipur, Rajasthan Serving: India • USA • Global
SERVICE ADVANTAGE

Why Partner With Us For Performance Marketing

Performance marketing combines multi-channel media buying with scientific creative testing, conversion optimization, and server-side attribution. We manage growth campaigns integrated with Google Ads, Meta Ads, lead generation, and CRO.

Predictable Customer Acquisition Cost

Scale ad spend with confidence backed by strict CAC and target ROAS benchmarks across every channel.

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Maximized Blended ROAS

Dynamic budget allocation shifting investment in real time to the highest-performing marketing channels.

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First-Party Server Attribution

End-to-end tracking infrastructure ensuring 100% data accuracy across touchpoints.

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Rapid Creative Testing Sprints

Continuous production and experimentation with ad visuals, copy hooks, and landing page variations.

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TYPES & USE CASES

Types of Performance Marketing We Produce

Discover specialized formats and technical configurations engineered to communicate complex concepts and achieve high commercial return.

Google Ads Search & Performance Max (PMax)

Capturing high-intent commercial searchers at the exact moment of purchase with algorithmic smart bidding and optimized negative keyword sculpts.

  • Single-Theme Ad Group (STAG) Setup
  • Performance Max Multi-Asset Pipelines
  • Negative Keyword Sculpting & Protection
  • Enhanced Conversions Server Tracking

Meta Ads (Facebook & Instagram) Scaling

Scaling broad and lookalike audience funnels with high-converting video hooks, UGC ads, and dynamic catalog retargeting.

  • Conversions API (CAPI) Server-Side Tagging
  • High-Converting Motion Video Ad Hooks
  • Dynamic Product Ads (DPA) Retargeting
  • A/B Creative Hook Testing Sprints

LinkedIn Ads for Enterprise B2B Lead Gen

Reaching C-suite decision-makers, IT directors, and B2B buyers with targeted sponsored content and native lead generation forms.

  • Account-Based Marketing (ABM) Filters
  • Job Title & Company Revenue Targeting
  • Native LinkedIn Lead Gen Forms
  • Direct CRM Webhook Lead Routing

YouTube Video Ads & Shorts Campaigns

Engaging global audiences with 15–30 second skippable and non-skippable video ads and high-converting YouTube Shorts.

  • Broadcast Motion Graphic Creatives
  • Custom Intent Audience Targeting
  • Skippable In-Stream Video Formats
  • Action-Oriented End Screens

WhatsApp Marketing & Automated Funnels

Converting paid ad leads into paying customers with automated WhatsApp Business API sequences and catalog checkout flows.

  • WhatsApp Cloud API Integration
  • Automated Instant Lead Response
  • Broadcast Promotional Campaigns
  • Interactive Catalog Quick Replies

Conversion Rate Optimization & Funnel Sprints

Designing and A/B testing high-converting landing pages that reduce Customer Acquisition Cost (CAC) and increase conversion rates.

  • Sub-Second Landing Page Loading
  • Clear Value Proposition Hierarchy
  • Frictionless Multi-Step Lead Forms
  • Continuous A/B Variant Testing
TRANSPARENT PRICING

Commercial Service Packages

Project pricing depends on scope, features, integrations, technology stack, and delivery requirements. Fixed-scope packages may be available after requirement assessment.

ESSENTIAL PACKAGE

Starter Performance Media Buying

₹25,000 / project
+ 18% GST

High-impact foundational deliverable suite.

  • Google Ads or Meta Ads Single Channel Setup
  • Conversion Pixel & Goal Tracking Setup
  • Audience Segmentation & Negative Keyword Lists
  • Weekly Performance & CAC Audits
ESSENTIAL PACKAGE

Full-Funnel Growth & Retention Suite

₹110,000 / project
+ 18% GST

High-impact foundational deliverable suite.

  • Omnichannel Google, Meta, LinkedIn & Programmatic
  • End-to-End First-Party Data Attribution Pipeline
  • Automated Lead Drips & Retention Marketing Sync
  • Dedicated Senior Strategist, Media Buyer & Copywriter
  • Real-Time Executive Revenue & CAC Dashboard

Key Factors Influencing Performance Marketing Pricing

Transparent, milestone-based commercial estimates tailored to your exact project requirements.

Zero Hidden Costs
01. Factor

Monthly Ad Spend Management Scale

Campaigns managing ₹50,000/mo vs high-volume enterprise ad spends exceeding ₹10,00,000/mo with daily scaling.

02. Factor

Creative Production Velocity

Static graphic banner creation vs high-velocity monthly motion graphic video ad sprints and 9:16 vertical reels.

03. Factor

Server-Side Tagging & Tracking Setup

Basic browser pixel installation vs full server-side GTM, Meta CAPI, and enhanced offline CRM conversion tracking.

04. Factor

Dedicated Team & Review Cadence

Standard monthly reporting vs dedicated senior media buyer, conversion copywriter, and bi-weekly strategy reviews.

STRATEGIC SELECTION

Multi-Channel Performance Marketing vs. Single-Channel Ads

Discover how integrated Google + Meta + Email funnels outperform isolated single-platform ad buying.

MAXIMUM ROAS & RETENTION

Integrated Multi-Channel Funnel

Combines Google Search intent capture, Meta visual retargeting, and WhatsApp/Email automation for complete customer lifecycle value.

Best Suited For

Funded startups, growing e-commerce brands, and enterprises scaling monthly ad spend above ₹1,00,000.

Standard Production Timeline

Continuous weekly sprint optimization and scale.

Key Advantages
  • Higher Blended ROAS Across Channels
  • Multi-Touch Attribution Tracking
  • Automated Lead Nurturing & Follow-Up
  • Diversified Platform Risk Protection
Scale Multi-Channel Ads
LIMITED ATTRIBUTION VISIBILITY

Isolated Single-Channel Ad Buying

Running ads on only one platform (e.g. Meta only) without search capture or automated retargeting backstops.

Best Suited For

Small local businesses with minimal initial monthly testing budgets.

Standard Production Timeline

Basic platform setup in 2 to 3 business days.

Key Advantages
  • Lower Initial Setup Effort
  • Higher Risk of Ad Fatigue
  • Lacks Cross-Platform Attribution
  • Vulnerable to Single-Platform Algorithm Shifts
Discuss Ad Strategy
VERTICAL EXPERTISE

Tailored For Key Industry Sectors

Specialized performance marketing workflows designed for key enterprise vertical domains.

High-Growth D2C E-Commerce

Scaling daily orders across Google, Meta, and programmatic channels with strict profit margin targets.

Explore Solutions →

Fintech & Digital Lending

Scaling verified loan applications, KYC completions, and investment accounts with compliant funnels.

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SaaS & Subscription Platforms

Optimizing free-trial-to-paid conversions and shortening customer acquisition payback periods.

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EdTech & Higher Learning

Managing seasonal admissions spikes with aggressive multi-channel lead funnels.

Explore Solutions →

Multi-Location Service Aggregators

Hyper-local customer acquisition scaled across hundreds of pin codes and territories simultaneously.

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FEATURED PORTFOLIO

Recent Performance Marketing Projects

View All Work
Dm11
Digital Marketing

Performance Marketing Portfolio

Explore selected performance marketing campaigns delivered by Light Animation across real estate, healthcare, fitness, beauty, education, finance, retail and other industries.

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Dm11
Digital Marketing

Social Media Creative Campaign

Creative social media content and campaign visuals for a lifestyle brand.

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Dm Header
Digital Marketing

Multi-Channel Lead Generation Campaign

Google Ads & Meta Ads conversion funnel delivering qualified B2B sales leads.

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TOOLS & INFRASTRUCTURE

Official Performance Marketing Tech Stack

Industry-standard analytics platforms, marketing automation suites, and campaign tools.

Google Ads Enterprise
Meta Business Suite Enterprise
LinkedIn Campaign Manager Enterprise
YouTube Ads Enterprise
WhatsApp Business API Enterprise
Mailchimp Enterprise
Klaviyo Enterprise
HubSpot Marketing Enterprise
Google Analytics 4 Enterprise
Meta Pixel API Enterprise
Zapier Automation Enterprise
Buffer Social Enterprise
PROVEN METHODOLOGY

Performance Marketing Workflow

Data-driven full-funnel customer acquisition across Google, Meta, LinkedIn, and automated retargeting funnels.

Step 01

Unit Economics & Funnel Audit

Analyze Customer Acquisition Cost (CAC), Lifetime Value (LTV), and establish target ROAS thresholds.

Step 02

Full-Funnel Architecture

Design Top-of-Funnel (awareness), Middle-of-Funnel (consideration), and Bottom-of-Funnel (retargeting) ad paths.

Step 03

High-Velocity Creative Sprints

Produce multiple creative hooks, video ads, UGC variations, and conversion-optimized landing pages.

Step 04

Server-Side Tracking & Attribution

Deploy Meta Conversions API (CAPI) and Google enhanced conversions for 100% data fidelity.

Step 05

Algorithmic Optimization & A/B Testing

Test creative hooks, audience segments, and bid strategies to lower blended CAC.

Step 06

Predictable Budget Scaling

Systematically scale ad spend on winning creative-audience combinations while maintaining target ROAS.

CLIENT FEEDBACK

Trusted By Founders & Tech Leaders

"Light Animation transformed our product demo into a stunning 3D explainer video. Engagement on our website went up by 340% within two months of launch."

Rahul Sharma

CEO, TechVentures

Verified

"Their SEO team is exceptional. We went from page 4 to rank 1 for 12 target keywords in just three months. Truly data-driven and transparent."

Priya Mehta

Marketing Director, GrowthCo

Verified

"The web development team delivered a pixel-perfect, lightning-fast website that our team and customers absolutely love. Phenomenal work."

Arjun Singh

Founder, StartupHub

Verified

"Our Google Ads ROI improved by 280% after switching to Light Animation. They actually understand performance marketing at scale."

Sunita Patel

Brand Manager, RetailChain

Verified
INSIGHTS & GUIDES

Latest Industry Articles & Insights

Read Articles
EXECUTIVE FAQ

Frequently Asked Questions

Everything you need to know about working with our senior team.

Performance marketing is strictly tied to measurable commercial outcomes (leads, sales, CAC, ROAS) where every rupee of ad spend is tracked and optimized in real time, unlike brand awareness campaigns measured on soft metrics.
Blended CAC is total marketing spend divided by total new customers acquired across all channels. We optimize it by combining paid acquisition with organic SEO, email retention, and landing page CRO to lower the overall average cost per customer.
We use first-party UTM tracking, server-side data pipelines, and multi-touch attribution modeling in Google Analytics 4 to evaluate how search, social, and direct channels collaborate across the buyer journey.
A creative sprint is a structured weekly cycle where our creative team produces 4–8 new visual angles, video hooks, and copy variations to test against control benchmarks, ensuring campaigns never suffer from ad fatigue.
We scale horizontally (expanding to new target audiences, channels, and creative angles) and vertically (incrementally increasing budget on proven ad sets by 15-20% at a time) to protect algorithm efficiency.
We require server-side Google Tag Manager, Meta Conversions API (CAPI), Google Analytics 4 with customized events, and verified CRM webhook integration to ensure accurate tracking before scaling ad spend.
LATEST INSIGHTS

Latest Industry Insights & Trends

Read practical tips, technical guides, and business checklists curated by our studio specialists.

Explore All Insights
INSTANT CONSULTATION

Start Your Digital Project

Schedule a discovery meeting with our senior architects and creative directors for Performance Marketing today.

STUDIO HEADQUARTERS

Get In Touch With Our Jaipur Studio

Reach out directly to our team in Jaipur, Rajasthan. Custom proposal and NDA delivered within 2 hours.

Headquarters Address

353-A, New Sanganer Rd, Sodala, Jaipur, Rajasthan 302019

Direct Phone / WhatsApp

+91 9887007774

Working Hours

Monday – Saturday: 9:00 AM – 7:00 PM IST

INSTANT CONSULTATION

Start Your Digital Project

Discuss your vision with our senior architects & creative directors. NDA protected, 2-hour turnaround.