Key Takeaways
- Capture mobile numbers at billing (with consent) to build a customer base.
- Simple points and personalised offers drive repeat visits.
- Measure repeat rate and customer lifetime value.
Most retail customers are anonymous. Linking bills to customer profiles enables loyalty and targeted marketing.
Features
- Customer capture with mobile number
- Points earn and redeem
- Tiered memberships
- Birthday and anniversary offers
- Personalised coupons
- WhatsApp/SMS campaigns
- Purchase history and segments
- Referral rewards
Metrics
| Metric | Insight |
|---|---|
| Repeat rate | Loyalty strength |
| Visit frequency | Engagement |
| Average bill value | Upsell success |
| Redemption rate | Program appeal |
See restaurant CRM and loyalty.
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Explore POS Software DevelopmentGet a Free QuoteRelated reading: Restaurant CRM & Loyalty · POS Features Checklist
Frequently Asked Questions
How does POS loyalty work?
Customers earn points or rewards on purchases linked to their phone number and redeem them on future bills.
Do I need customer consent?
Yes, inform customers and get consent for marketing messages.
Can POS send WhatsApp offers?
Yes, with WhatsApp Business API integration.
What is a good loyalty reward?
Simple, valuable rewards that customers understand, such as points or tier benefits.
