Key Takeaways
- Capture guest data at billing, QR ordering and reservations (with consent).
- Simple rewards and personalised offers drive repeat visits.
- Track repeat rate and visit frequency, not just campaign clicks.
Acquiring new diners through ads and aggregators is expensive. Bringing back existing guests is cheaper and builds a loyal base.
CRM essentials
- Guest profiles with visit history and preferences
- Segments: new, regular, lapsed, high-value
- Birthday and anniversary offers
- Feedback collection after visits
- WhatsApp/SMS campaigns to opted-in guests
Loyalty program types
| Type | How it works |
|---|---|
| Points | Earn on spend, redeem later |
| Visit-based | Reward after N visits |
| Tiered | Benefits rise with spending |
| Membership | Paid membership with perks |
Metrics
- Repeat visit rate
- Visit frequency
- Average spend per guest
- Redemption rate
- Campaign ROI
See QR menu ordering and WhatsApp commerce.
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Explore Restaurant Management SoftwareGet a Free QuoteRelated reading: QR Code Menu Ordering · WhatsApp Commerce
Frequently Asked Questions
What is restaurant CRM?
Software that stores guest information and history to personalise service and marketing.
Do loyalty programs work for restaurants?
Yes, well-designed programs increase visit frequency and spending.
Can I send offers on WhatsApp?
Yes, to opted-in guests using WhatsApp Business API and approved templates.
How do I collect guest data?
Through billing, QR ordering, reservations, Wi-Fi login and feedback forms, with consent.
