SaaS Explainer Video

How the SaaS explainer video was made

The brief

A software company needed an explainer video for its cloud-based workflow automation suite. The product is built for enterprise teams. The video had to explain what the platform does in a way that busy buyers could follow. The project was completed in 2025 for a client in Austin, USA.

The challenge

Workflow automation is hard to show. Much of the value sits in things a viewer never sees: API integrations between apps, automated triggers that start tasks, and the security and compliance work behind the scenes. Explained in words alone, these features sound abstract. Shown as screenshots, they look like every other dashboard.

Our approach

We used a hybrid style that mixes isometric animation with flat 2D. Isometric scenes show a system from an angle, which suits ideas like data moving between connected apps. Flat 2D scenes are better for clear, simple moments, such as a single step or a key message.

The video focused on three topics: API integrations, automated triggers and security compliance. Each one was turned into visuals that a non-technical viewer can follow. The aim was to keep the subject accurate while making it easy and pleasant to watch.

What was delivered

• An explainer video for a cloud-based SaaS platform
• An isometric and 2D hybrid animation style
• Scenes explaining API integrations, automated triggers and security compliance
• Visuals designed to make an enterprise product easy to follow

Tools and formats

Explainer animation of this kind is usually designed in Adobe Illustrator and animated in Adobe After Effects. Our explainers typically run 60 to 90 seconds. They are often cut into shorter versions for landing pages, sales calls and social media. Isometric scenes are usually drawn on a grid, which keeps angles consistent from one scene to the next.

If your product is hard to explain in a sentence, see our explainer video service or motion graphics for shorter product clips.