Key Takeaways
- ONDC is an open network, not a marketplace: sellers join through a seller-side app and become discoverable on many buyer apps.
- It can help reduce dependence on a single marketplace, though commissions and terms depend on the seller app and buyer app.
- Brands with their own store can integrate ONDC to manage catalogue and orders in one place.
The Open Network for Digital Commerce (ONDC) is a government-backed initiative that aims to make e-commerce more open and inclusive. Instead of listing on one marketplace, sellers can become visible across multiple buyer apps connected to the network.
How ONDC works
- Buyer apps: consumer-facing apps where customers search and order.
- Seller apps: platforms that help sellers list catalogues, manage orders and connect to the network.
- Logistics providers: delivery partners integrated with the network.
- Gateway and registry: enable discovery and trust between participants.
Benefits for sellers
- Reach buyers on multiple apps from one listing
- Potentially lower and more transparent commission structures
- Less dependence on one marketplace's rules and ranking
- Opportunities in categories like food, grocery, fashion, home and electronics
- Support for local and small sellers
Onboarding steps
- Choose a seller app (seller network participant) that fits your category.
- Complete KYC with GST, PAN and bank details as required.
- Create your catalogue with accurate images, prices, HSN and stock.
- Set serviceable areas, delivery and return policies.
- Start receiving and fulfilling orders; monitor ratings.
Costs to understand
| Cost | Notes |
|---|---|
| Seller app fee | Varies by provider and plan |
| Buyer app finder fee | Set by buyer apps, may vary by category |
| Logistics | Per order, based on distance and weight |
| Payment settlement | As per network and seller app terms |
Integrating ONDC with your own store
Brands running Shopify, WooCommerce or a custom store can integrate ONDC through seller apps or custom APIs so inventory, prices and orders stay in sync. This avoids managing separate catalogues manually.
Tips for success
- Use high-quality images and complete product attributes
- Keep stock updated to avoid cancellations
- Offer competitive delivery coverage
- Respond quickly to issues and returns
ONDC works best alongside your own brand store; see our D2C website guide.
Note: ONDC policies, participants and fees evolve; check the latest information on the official ONDC website and your seller app.
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Explore E-Commerce DevelopmentGet a Free QuoteRelated reading: D2C E-Commerce Website Guide · E-Commerce Website Cost in India
Frequently Asked Questions
What is ONDC?
ONDC (Open Network for Digital Commerce) is an open, interoperable network that allows sellers to be discovered and buy-sell transactions to happen across many participating buyer apps.
Is ONDC a marketplace like Amazon or Flipkart?
No. ONDC is a network of protocols; sellers join through seller apps and buyers shop through buyer apps connected to the network.
Can small businesses sell on ONDC?
Yes. ONDC aims to make digital commerce accessible to small sellers through simple seller apps.
Can I connect my Shopify or custom store to ONDC?
Yes, through compatible seller apps or custom API integration, depending on your platform.
